SlideShare a Scribd company logo
1 of 50
Using Social Media in Your Marketing Plan  Is this just evolution or is it complete revolution?
The average person is exposed to over 3000 advertising messages per day – how do they remember any?
The death of traditional marketing? Newspaper advertising revenue plunged 27 per cent in the United States last year to its lowest level since 1986 TV networks have taken a 12% hit in advertising revenue compared to 2009. Advertising revenue from direct mail is expected to plunge 39% Australian commercial  radio  industry finished 2010 with annual growth in  advertising revenue  of 2.25%, first growth in several years
[object Object]
This is what the consumer NOW thinks . . .  Consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. Source ACNielsen
Check this out . . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Changed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Which means . . .
Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company.  Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers.  The ability we have to connect with consumers is the single most important competitive advantage in business today.”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What does this mean?
Building a social media network  doesn’t give you permission to .  . .
So remember . . .  ‘ Social media is not a campaign. It  is a commitment. Jeffrey Hayzlett, Kodak
Why Healthy Inspirations should use Facebook http://www.youtube.com/watch?v=P7BqDIdNnno
 
 
 
 
 
 
 
Why we use Facebook Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Facebook Metrics
 
 
 
“ I’d rather have 100 engaged followers than 1,000 or 10,000 who ignore me.” Aliza Sherman  Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
What about your social media plan?
Creating Engagement
Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT:  [email_address]  or 0438 015 677 Follow JT on Twitter:  @JTActiveMgmt To read JT’s blog:  www.justintamsett.com   Become an Active Management Fan on Facebook:  www.facebook.com/activemanagement   And for more information on Active Management helping your business go to:  www.activemgmt.com.au   "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."  Pericles

More Related Content

What's hot

Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentSavor Communications
 
Social Media Research 2.0
Social Media Research 2.0Social Media Research 2.0
Social Media Research 2.0mewingate
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Content Marketing Institute
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingalexis_hunt
 
Social media presentation 03072022
Social media presentation 03072022Social media presentation 03072022
Social media presentation 03072022Chuck Hall
 
Marketing Social Media
Marketing Social MediaMarketing Social Media
Marketing Social MediaDeepak Dubey
 
Mrkt2100 slideshow
Mrkt2100 slideshowMrkt2100 slideshow
Mrkt2100 slideshowClaireBower7
 
Social media for market research and marketing
Social media for market research and marketingSocial media for market research and marketing
Social media for market research and marketingJohn-Mark Bantock
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingSandy Ketcham
 
Social media Marketing
Social media MarketingSocial media Marketing
Social media MarketingHari B Nair
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media MeasurementAquent
 

What's hot (18)

Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Role of social media
Role of social mediaRole of social media
Role of social media
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Social Media Research 2.0
Social Media Research 2.0Social Media Research 2.0
Social Media Research 2.0
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social media presentation 03072022
Social media presentation 03072022Social media presentation 03072022
Social media presentation 03072022
 
Marketing Social Media
Marketing Social MediaMarketing Social Media
Marketing Social Media
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Mrkt2100 slideshow
Mrkt2100 slideshowMrkt2100 slideshow
Mrkt2100 slideshow
 
Social media for market research and marketing
Social media for market research and marketingSocial media for market research and marketing
Social media for market research and marketing
 
Socialmedia
SocialmediaSocialmedia
Socialmedia
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
Social media Marketing
Social media MarketingSocial media Marketing
Social media Marketing
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
Digital Marketing Mix
Digital Marketing Mix Digital Marketing Mix
Digital Marketing Mix
 

Similar to Healthy Inspirations Traditional Marketing & Facebook

2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing planJustin Tamsett
 
2011 WAFIC Using Social Media In Your Marketing Plan
2011 WAFIC Using Social Media In Your Marketing Plan2011 WAFIC Using Social Media In Your Marketing Plan
2011 WAFIC Using Social Media In Your Marketing PlanJustin Tamsett
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetFlint Group
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Got Clout? Social Influence for the International Executives Association Lea...
Got Clout?  Social Influence for the International Executives Association Lea...Got Clout?  Social Influence for the International Executives Association Lea...
Got Clout? Social Influence for the International Executives Association Lea...Lisa McKenzie ★
 
Identify-Engage-Influencers low res
Identify-Engage-Influencers low resIdentify-Engage-Influencers low res
Identify-Engage-Influencers low resJeanette Russell
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingHarsha MV
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
 
PR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPatrick Attallah
 
Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02FindYourWayInTheWorld
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sElisabethRD
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
 
Building Your Brand with Social Media
Building Your Brand with Social MediaBuilding Your Brand with Social Media
Building Your Brand with Social MediaSocial Strand Media
 

Similar to Healthy Inspirations Traditional Marketing & Facebook (20)

2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan
 
2011 WAFIC Using Social Media In Your Marketing Plan
2011 WAFIC Using Social Media In Your Marketing Plan2011 WAFIC Using Social Media In Your Marketing Plan
2011 WAFIC Using Social Media In Your Marketing Plan
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small Budget
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Got Clout? Social Influence for the International Executives Association Lea...
Got Clout?  Social Influence for the International Executives Association Lea...Got Clout?  Social Influence for the International Executives Association Lea...
Got Clout? Social Influence for the International Executives Association Lea...
 
Identify-Engage-Influencers low res
Identify-Engage-Influencers low resIdentify-Engage-Influencers low res
Identify-Engage-Influencers low res
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer Marketing
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011
 
PR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencers
 
Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for Success
 
Building Your Brand with Social Media
Building Your Brand with Social MediaBuilding Your Brand with Social Media
Building Your Brand with Social Media
 

More from Justin Tamsett

Leadership In Your Sporting Team
Leadership In Your Sporting TeamLeadership In Your Sporting Team
Leadership In Your Sporting TeamJustin Tamsett
 
2015 Jan Device Tech Tipping The Scales
2015 Jan Device Tech Tipping The Scales2015 Jan Device Tech Tipping The Scales
2015 Jan Device Tech Tipping The ScalesJustin Tamsett
 
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014Justin Tamsett
 
Generating the most leads ever for your fitness business at #filex2014
Generating the most leads ever for your fitness business at #filex2014Generating the most leads ever for your fitness business at #filex2014
Generating the most leads ever for your fitness business at #filex2014Justin Tamsett
 
Managing a Successful Fitness & Personal Training Business Presented at #File...
Managing a Successful Fitness & Personal Training Business Presented at #File...Managing a Successful Fitness & Personal Training Business Presented at #File...
Managing a Successful Fitness & Personal Training Business Presented at #File...Justin Tamsett
 
Personal Training Business Summit at #Filex2014
Personal Training Business Summit at #Filex2014Personal Training Business Summit at #Filex2014
Personal Training Business Summit at #Filex2014Justin Tamsett
 
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business Summit
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business SummitWearable Fitness Devices for the Fitness Industry #Filex2014 Business Summit
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business SummitJustin Tamsett
 
2011 Pulse Tasmania: Marketing that produces profit
2011 Pulse Tasmania: Marketing that produces profit2011 Pulse Tasmania: Marketing that produces profit
2011 Pulse Tasmania: Marketing that produces profitJustin Tamsett
 
2011 Pulse Tasmania: Goal setting for success
2011 Pulse Tasmania: Goal setting for success2011 Pulse Tasmania: Goal setting for success
2011 Pulse Tasmania: Goal setting for successJustin Tamsett
 
FitnessBiz 2011 Measuring & improving your members experiences
FitnessBiz 2011 Measuring & improving your members experiencesFitnessBiz 2011 Measuring & improving your members experiences
FitnessBiz 2011 Measuring & improving your members experiencesJustin Tamsett
 
2011 FitnessBiz Measuring your social media success
2011 FitnessBiz Measuring your social media success2011 FitnessBiz Measuring your social media success
2011 FitnessBiz Measuring your social media successJustin Tamsett
 
2011 Fitness Biz what is happening in the Australian Fitness Industry
2011 Fitness Biz what is happening in the Australian Fitness Industry2011 Fitness Biz what is happening in the Australian Fitness Industry
2011 Fitness Biz what is happening in the Australian Fitness IndustryJustin Tamsett
 
2011 Webinar 9 Secrets to Business Growth
2011 Webinar 9 Secrets to Business Growth2011 Webinar 9 Secrets to Business Growth
2011 Webinar 9 Secrets to Business GrowthJustin Tamsett
 
CanFitPro Goal Setting For Success
CanFitPro Goal Setting For SuccessCanFitPro Goal Setting For Success
CanFitPro Goal Setting For SuccessJustin Tamsett
 
CanFit Pro Stay One Month Longer
CanFit Pro Stay One Month LongerCanFit Pro Stay One Month Longer
CanFit Pro Stay One Month LongerJustin Tamsett
 
CanFit Pro Firms of Endearment
CanFit Pro Firms of EndearmentCanFit Pro Firms of Endearment
CanFit Pro Firms of EndearmentJustin Tamsett
 
July 2011 Webinar Guerrilla Marketing that Works
July 2011 Webinar Guerrilla Marketing that WorksJuly 2011 Webinar Guerrilla Marketing that Works
July 2011 Webinar Guerrilla Marketing that WorksJustin Tamsett
 
Sales Calls Are The Life Line To Your Business
Sales Calls Are The Life Line To Your BusinessSales Calls Are The Life Line To Your Business
Sales Calls Are The Life Line To Your BusinessJustin Tamsett
 
Filex 2011 management training day marketing
Filex 2011 management training day marketingFilex 2011 management training day marketing
Filex 2011 management training day marketingJustin Tamsett
 
Filex 2011 management training introduction
Filex 2011 management training introductionFilex 2011 management training introduction
Filex 2011 management training introductionJustin Tamsett
 

More from Justin Tamsett (20)

Leadership In Your Sporting Team
Leadership In Your Sporting TeamLeadership In Your Sporting Team
Leadership In Your Sporting Team
 
2015 Jan Device Tech Tipping The Scales
2015 Jan Device Tech Tipping The Scales2015 Jan Device Tech Tipping The Scales
2015 Jan Device Tech Tipping The Scales
 
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014
The 8 Critical Steps for Selling Gym Memberships at #IHRSA2014
 
Generating the most leads ever for your fitness business at #filex2014
Generating the most leads ever for your fitness business at #filex2014Generating the most leads ever for your fitness business at #filex2014
Generating the most leads ever for your fitness business at #filex2014
 
Managing a Successful Fitness & Personal Training Business Presented at #File...
Managing a Successful Fitness & Personal Training Business Presented at #File...Managing a Successful Fitness & Personal Training Business Presented at #File...
Managing a Successful Fitness & Personal Training Business Presented at #File...
 
Personal Training Business Summit at #Filex2014
Personal Training Business Summit at #Filex2014Personal Training Business Summit at #Filex2014
Personal Training Business Summit at #Filex2014
 
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business Summit
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business SummitWearable Fitness Devices for the Fitness Industry #Filex2014 Business Summit
Wearable Fitness Devices for the Fitness Industry #Filex2014 Business Summit
 
2011 Pulse Tasmania: Marketing that produces profit
2011 Pulse Tasmania: Marketing that produces profit2011 Pulse Tasmania: Marketing that produces profit
2011 Pulse Tasmania: Marketing that produces profit
 
2011 Pulse Tasmania: Goal setting for success
2011 Pulse Tasmania: Goal setting for success2011 Pulse Tasmania: Goal setting for success
2011 Pulse Tasmania: Goal setting for success
 
FitnessBiz 2011 Measuring & improving your members experiences
FitnessBiz 2011 Measuring & improving your members experiencesFitnessBiz 2011 Measuring & improving your members experiences
FitnessBiz 2011 Measuring & improving your members experiences
 
2011 FitnessBiz Measuring your social media success
2011 FitnessBiz Measuring your social media success2011 FitnessBiz Measuring your social media success
2011 FitnessBiz Measuring your social media success
 
2011 Fitness Biz what is happening in the Australian Fitness Industry
2011 Fitness Biz what is happening in the Australian Fitness Industry2011 Fitness Biz what is happening in the Australian Fitness Industry
2011 Fitness Biz what is happening in the Australian Fitness Industry
 
2011 Webinar 9 Secrets to Business Growth
2011 Webinar 9 Secrets to Business Growth2011 Webinar 9 Secrets to Business Growth
2011 Webinar 9 Secrets to Business Growth
 
CanFitPro Goal Setting For Success
CanFitPro Goal Setting For SuccessCanFitPro Goal Setting For Success
CanFitPro Goal Setting For Success
 
CanFit Pro Stay One Month Longer
CanFit Pro Stay One Month LongerCanFit Pro Stay One Month Longer
CanFit Pro Stay One Month Longer
 
CanFit Pro Firms of Endearment
CanFit Pro Firms of EndearmentCanFit Pro Firms of Endearment
CanFit Pro Firms of Endearment
 
July 2011 Webinar Guerrilla Marketing that Works
July 2011 Webinar Guerrilla Marketing that WorksJuly 2011 Webinar Guerrilla Marketing that Works
July 2011 Webinar Guerrilla Marketing that Works
 
Sales Calls Are The Life Line To Your Business
Sales Calls Are The Life Line To Your BusinessSales Calls Are The Life Line To Your Business
Sales Calls Are The Life Line To Your Business
 
Filex 2011 management training day marketing
Filex 2011 management training day marketingFilex 2011 management training day marketing
Filex 2011 management training day marketing
 
Filex 2011 management training introduction
Filex 2011 management training introductionFilex 2011 management training introduction
Filex 2011 management training introduction
 

Recently uploaded

8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 

Recently uploaded (20)

8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 

Healthy Inspirations Traditional Marketing & Facebook

  • 1. Using Social Media in Your Marketing Plan Is this just evolution or is it complete revolution?
  • 2. The average person is exposed to over 3000 advertising messages per day – how do they remember any?
  • 3. The death of traditional marketing? Newspaper advertising revenue plunged 27 per cent in the United States last year to its lowest level since 1986 TV networks have taken a 12% hit in advertising revenue compared to 2009. Advertising revenue from direct mail is expected to plunge 39% Australian commercial radio industry finished 2010 with annual growth in advertising revenue of 2.25%, first growth in several years
  • 4.
  • 5. This is what the consumer NOW thinks . . . Consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. Source ACNielsen
  • 7.
  • 8.
  • 9.  
  • 11. Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company. Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers. The ability we have to connect with consumers is the single most important competitive advantage in business today.”
  • 12.
  • 13. Building a social media network doesn’t give you permission to . . .
  • 14. So remember . . . ‘ Social media is not a campaign. It is a commitment. Jeffrey Hayzlett, Kodak
  • 15. Why Healthy Inspirations should use Facebook http://www.youtube.com/watch?v=P7BqDIdNnno
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Why we use Facebook Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 44.  
  • 45.  
  • 46.  
  • 47. “ I’d rather have 100 engaged followers than 1,000 or 10,000 who ignore me.” Aliza Sherman Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
  • 48. What about your social media plan?
  • 50. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles