<ul><li>Its been over 3000 customers & 10 yrs of market presence, Swaran Soft an IT service provider assisting clients in ...
<ul><li>BLOGGING  </li></ul><ul><ul><li>Product manager insights </li></ul></ul><ul><ul><li>CEO media/investor relations <...
The  traditional  marketing model is being challenged,  and Chief Marketing Officers can foresee a day  when it will no lo...
Traditional, Online & Social Media Traditional  Online  Social Tools Advertising (TV , radio), billboards, direct mail) We...
 
<ul><li>Risk is avoided at all costs </li></ul><ul><li>The known supersedes the unknown </li></ul><ul><li>Management retre...
City of Social Media
How to use... social media tools
Corporate Bloggers – Key Components
Compete Facebook Vs CNN, NYTimes
The Twitter Boom….
Compete Social Bookmarking by Comparison
LinkedIn Still Growing
Marketers Using Social Media
The ROI of Social Media
So what is it about then? B rand C ommunity C ustomers E ngage T raffic Social Media For Business
<ul><li>Don’t Be Rude </li></ul><ul><li>Don’t Be Boring </li></ul><ul><li>Give To Get </li></ul>1 - 2 - 3  of Social Media
Act Now – Go Social
Social Media Landscape
<ul><li>Company news;  awards, contract wins etc </li></ul><ul><li>Stories about people in your business </li></ul><ul><li...
<ul><li>Meet your industry peers </li></ul><ul><li>Find and source industry contacts </li></ul><ul><li>It opens doors prev...
<ul><li>Branding </li></ul><ul><li>Hiring people </li></ul><ul><li>Traffic  </li></ul><ul><li>Networking  </li></ul><ul><l...
MARKETERS The new cacophony. MEDIA TRADE ORGS EMPLOYEES NGOs CUSTOMERS ANALYSTS INVESTORS GOVERNMENT
And trust drives preference. <ul><li>88%  </li></ul><ul><li>of opinion elites choose to buy from companies they trust.  85...
<ul><li>Social media can perhaps best be defined as the interactive relationships through which information is exchanged a...
<ul><li>How do I minimize trust killers? </li></ul><ul><ul><li>Change your spend to be found, rather than intrude. Stop pu...
<ul><li>Rethink your entire marketing approach , from outbound monologue to full engagement </li></ul><ul><li>Build trust ...
2009 @ Swaran Soft YOU NEED A TRUST STRATEGY. You don’t need an advertising strategy.  You don’t need a “Twitter strategy....
What was  Obama’s brand? What was  McCain’s brand?
Powerful Social Media Strategy <ul><li>Obama has 380% more  </li></ul><ul><li>supporters than McCain </li></ul><ul><li>Oba...
“ Oooh,  yummeh!!”
Contact Us India :  II-Floor, SCO-65, Sector 12 A, Gurgaon -122001 UK :  5 Jupiter House, Calleva Park, Reading, Berkshire...
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Social Media Glance

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BLOGGING
Product manager insights
CEO media/investor relations
MICROBLOGGING (Twitter)
Special offers
Event buzz
VIDEO (one-off Virals)
Product how-to’s
Personality pieces
Company storytelling
Humor
WIDGETS
Content distribution/sharing

AUDIO (podcasts)
Company storytelling
Thought leadership
WIKIS
Event planning
Product development
Shared learnings
Distributed work-in-progress
SOCIAL & TOPICAL NETWORKS
Brand awareness
Community/CSR discussion
Community building
Feedback/testing/trials

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Social Media Glance

  1. 1. <ul><li>Its been over 3000 customers & 10 yrs of market presence, Swaran Soft an IT service provider assisting clients in fulfilling their business requirement in IT consulting, software development, online promotion and brand building . </li></ul><ul><li>Swaran Soft dedicates a separate team formulated in 2006 named WebpromotionX having rich experience and market knowledge of developing online campaigns and supporting Social Media Strategies in order to develop trusts factors for brands. </li></ul><ul><li>Key Clients we have been serving … </li></ul><ul><ul><li>Honda Motorcycles & Scooters India </li></ul></ul><ul><ul><li>Tulip Infrastructure Ltd </li></ul></ul><ul><ul><li>GE Energy, Bahrain </li></ul></ul><ul><ul><li>Global Insight , UK </li></ul></ul><ul><ul><li>Delhi Metro Rail Corporation </li></ul></ul><ul><ul><li>Bausch & Lomb Eye Care Ltd </li></ul></ul>About Us – Swaran Soft Support Solutions Pvt Ltd
  2. 2. <ul><li>BLOGGING </li></ul><ul><ul><li>Product manager insights </li></ul></ul><ul><ul><li>CEO media/investor relations </li></ul></ul><ul><li>MICROBLOGGING (Twitter) </li></ul><ul><ul><li>Special offers </li></ul></ul><ul><ul><li>Event buzz </li></ul></ul><ul><li>VIDEO (one-off Virals) </li></ul><ul><ul><li>Product how-to’s </li></ul></ul><ul><ul><li>Personality pieces </li></ul></ul><ul><ul><li>Company storytelling </li></ul></ul><ul><ul><li>Humor </li></ul></ul><ul><li>WIDGETS </li></ul><ul><ul><li>Content distribution/sharing </li></ul></ul><ul><li>AUDIO (podcasts) </li></ul><ul><ul><li>Company storytelling </li></ul></ul><ul><ul><li>Thought leadership </li></ul></ul><ul><li>WIKIS </li></ul><ul><ul><li>Event planning </li></ul></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>Shared learnings </li></ul></ul><ul><ul><li>Distributed work-in-progress </li></ul></ul><ul><li>SOCIAL & TOPICAL NETWORKS </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Community/CSR discussion </li></ul></ul><ul><ul><li>Community building </li></ul></ul><ul><ul><li>Feedback/testing/trials </li></ul></ul>Social Media Tools, Value & Power of Trust
  3. 3. The traditional marketing model is being challenged, and Chief Marketing Officers can foresee a day when it will no longer work. McKinsey
  4. 4. Traditional, Online & Social Media Traditional Online Social Tools Advertising (TV , radio), billboards, direct mail) Websites, banners , ecommerce, Search engine optimization Blogs, wikis, video on demand, RSS, social networks, widgets, cell phones Branding Control brand and growth Promote brand- some control Set the brand but cannot control - based on user feedback Approach Closed, directed Can be dynamic and updated regularly Open , responsive – listen, adapt Sales process Push Combination push/pull Pull Interactivity None – one way Both static and interactive Interactive and real time Entry High expertise and cost Moderate expertise and cost Low expertise and cost/ free
  5. 6. <ul><li>Risk is avoided at all costs </li></ul><ul><li>The known supersedes the unknown </li></ul><ul><li>Management retreats to fail-safes </li></ul><ul><li>As marketers or social media proponents, we’ll face hesitation as we propose new tools and approaches to the market during a down economy. </li></ul>In Down Economy… So let’s look at a set of arguments to push the hesitant past their risk aversion.
  6. 7. City of Social Media
  7. 8. How to use... social media tools
  8. 9. Corporate Bloggers – Key Components
  9. 10. Compete Facebook Vs CNN, NYTimes
  10. 11. The Twitter Boom….
  11. 12. Compete Social Bookmarking by Comparison
  12. 13. LinkedIn Still Growing
  13. 14. Marketers Using Social Media
  14. 15. The ROI of Social Media
  15. 16. So what is it about then? B rand C ommunity C ustomers E ngage T raffic Social Media For Business
  16. 17. <ul><li>Don’t Be Rude </li></ul><ul><li>Don’t Be Boring </li></ul><ul><li>Give To Get </li></ul>1 - 2 - 3 of Social Media
  17. 18. Act Now – Go Social
  18. 19. Social Media Landscape
  19. 20. <ul><li>Company news; awards, contract wins etc </li></ul><ul><li>Stories about people in your business </li></ul><ul><li>Offer industry expertise </li></ul><ul><li>Views on the industry/your marketplace </li></ul><ul><li>Video of your company environment & your people </li></ul><ul><li>Information regarding your industry such as exhibitions, trade shows etc </li></ul><ul><li>Product | service reviews </li></ul><ul><li>Industry interviews </li></ul><ul><li>How you work with your customers </li></ul><ul><li>Case studies and testimonials from your customers </li></ul>Essential 10 items on your blog
  20. 21. <ul><li>Meet your industry peers </li></ul><ul><li>Find and source industry contacts </li></ul><ul><li>It opens doors previously closed </li></ul><ul><li>Build and develop business relationships </li></ul><ul><li>Raise your profile in your sector </li></ul><ul><li>Develop your brand </li></ul><ul><li>You can be niche and proud of it </li></ul><ul><li>Create a business page </li></ul><ul><li>Place very targeted adverts </li></ul><ul><li>Cost effective marketing, branding and recruiting – FREE! (apart from adds) </li></ul>Essential 10 items on Facebook
  21. 22. <ul><li>Branding </li></ul><ul><li>Hiring people </li></ul><ul><li>Traffic </li></ul><ul><li>Networking </li></ul><ul><li>Notify customers | job seekers </li></ul><ul><li>Latest news </li></ul><ul><li>Find prospects </li></ul><ul><li>Get feedback </li></ul><ul><li>Make friends with peers </li></ul><ul><li>Track your competitors </li></ul><ul><li>SEO – your @name – inbound links – Google </li></ul><ul><li>Mobile – everywhere </li></ul>Essential 10 items on twitter
  22. 23. MARKETERS The new cacophony. MEDIA TRADE ORGS EMPLOYEES NGOs CUSTOMERS ANALYSTS INVESTORS GOVERNMENT
  23. 24. And trust drives preference. <ul><li>88% </li></ul><ul><li>of opinion elites choose to buy from companies they trust. 85% refuse to buy from companies they distrust.* </li></ul>*SOURCE: 2008 Edelman Trust Barometer The bottom line: Trust drives transactions.
  24. 25. <ul><li>Social media can perhaps best be defined as the interactive relationships through which information is exchanged and democratized </li></ul><ul><li>With increasing accessibility to internet tools, the world is becoming ever-more connected; thus exponentially disempowering the traditional media </li></ul><ul><li>As a result, news now spreads through conversation and personal information exchange. We went from discussing the news to making it </li></ul><ul><li>Because news is being generated through social media, those who seek to shape the news must participate in social media. You can’t win the game if your team isn’t on the field… </li></ul>Are you prepared… ?
  25. 26. <ul><li>How do I minimize trust killers? </li></ul><ul><ul><li>Change your spend to be found, rather than intrude. Stop pushing, start pulling. </li></ul></ul><ul><ul><li>Interest in your market, not in your lead targets. </li></ul></ul><ul><li>How do I build trust across the value chain? </li></ul><ul><ul><li>Corporate social behavior, customer service, delivery, quality. Consumer voice amplifies these issues. </li></ul></ul><ul><li>How do I empower the market to spread their trust in my offering? </li></ul><ul><ul><li>Give them a voice, amplify their efforts, make value-sharing effortless. </li></ul></ul>Give your consumer voice…
  26. 27. <ul><li>Rethink your entire marketing approach , from outbound monologue to full engagement </li></ul><ul><li>Build trust by being found, providing value, and not interrupting consumers on their journey to find what they want </li></ul><ul><li>Use social marketing to leverage the existing trust already established between peers, rather than trying to buy new trust </li></ul>Social Media – Quick Review
  27. 28. 2009 @ Swaran Soft YOU NEED A TRUST STRATEGY. You don’t need an advertising strategy. You don’t need a “Twitter strategy.” And you don’t need a “social media strategy.”
  28. 29. What was Obama’s brand? What was McCain’s brand?
  29. 30. Powerful Social Media Strategy <ul><li>Obama has 380% more </li></ul><ul><li>supporters than McCain </li></ul><ul><li>Obama: 2,379,102 supporters </li></ul><ul><li>McCain: 620,359 supporters </li></ul><ul><li>Obama has 380% more </li></ul><ul><li>supporters than McCain </li></ul><ul><li>Obama: Friends: 833,161 </li></ul><ul><li>McCain: Friends: 217,811 </li></ul><ul><li>Obama has 403% more subscribers </li></ul><ul><li>than McCain & 905% more </li></ul><ul><li>Viewers than McCain </li></ul><ul><li>Obama has 240 times more </li></ul><ul><li>followers than McCain </li></ul><ul><li>Obama: </li></ul><ul><ul><li>@barackobama has 112,474 followers </li></ul></ul><ul><li>McCain: </li></ul><ul><ul><li>@JohnMcCain 4,603 followers </li></ul></ul>www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
  30. 31. “ Oooh, yummeh!!”
  31. 32. Contact Us India : II-Floor, SCO-65, Sector 12 A, Gurgaon -122001 UK : 5 Jupiter House, Calleva Park, Reading, Berkshire RG7 8NN Email : [email_address] Phone: +91-124-4373221 ,4268235 Mobile: +91-9810560650

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