The ABC way insists the need for companies to have an appealing vision, brand transparency, and collaboration competence - for successful social media-enabled co-creation.

1. ideas to make business work in
the age of social media
www.younomy.com

2. the new business imperative
partnership with “people without
titles” – corporate social
partnership

3. the way
younomy’s method for corporate social partnership

4. vision
“imagine a world in
which every single
person on the planet
is given free access
to the sum of all
human knowledge”
wikipedia.org
a. appealing vision
“Action without a vision is a nightmare” - Mahatma Gandhi
example: wikipedia
results- b4
• Backlinks:
Livesearch:11,700,000
• Bookmarks: N/A
• Blogline subscribers: N/A
• Buddies:
facebook: 384,318
twitter:7726
youtube: N/A

5. b. brand transparency
patagonia reports
specific
environmental
footprints of its 150
product lines at
patagonia.com
It takes 20 years to build a reputation. – Warren Buffet
example: patagonia
transparency results- b4
• backlinks:
yahoo!:306,996
• bookmarks: N/A
• blogline subscribers: N/A
• buddies:
facebook: 54,318
twitter:13259
youtube: 3403

6. c. collaboration competence
No longer does value created by firms. It is being jointly
created by the consumer and the company
– Prof C K Prahalad
over 50% of product
initiatives at P&G
involve significant
collaboration with
outside innovators
pgconnectdevelop.com
results- b4
• backlinks:
yahoo!:466726
• bookmarks: N/A
• blogline subscribers: N/A
• buddies:
facebook: 17,009
twitter:5194
youtube:104
example: p&g
collaboration

7. let’s co-create
mail: sankar@younomy.com
mobile: 09790276206
twitter:@younomy
www.younomy.com