Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. OVERVIEW
1. Media business evolution and its new operating environment
2. New technologies, features and emerging trends redefining the media
business and environment
3. 21st century skills required to do well in this environment
4. Conclusion
Discussion/Q&A
2
5. MEDIA BUSINESS EVOLUTION
Centralised Mediation
- Institutional Control
- Editing
- Publishing
- Broadcasting
NEW MEDIA
5
OLD MEDIA
Distributed Mediation
- Consumer Control
- Syndication
- Contribution
- Communication
Individual Consumption
Social Consumption
6. TODAY’S MEDIA BUSINESS ENVIRONMENT
6
Broadcast
Print
Radio
Outdoor
lower engagement higher engagement
Traditional Marketing
- push messaging
- broadcast
- message oriented
- formal
- authoritative
- mass
Networks
Communities
Blogs
Microblogs
Banners
Microsites
E-mail
Search
Social Engagement
- dialogue
- interactive
- informal
- people & technology dependent
- niche
Tradigital Marketing
- push messaging
- interactive
- automated
- technology dependent
- mass & niche
Source: www.davidarmano.com
13. 13
2. NEW TECHNOLOGIES, FEATURES
AND EMERGING TRENDS
REDEFINING THE MEDIA BUSINESS
AND ENVIRONMENT
14. TOP NEW/EMERGING TECHNOLOGIES
14 Source: Dion Hinchcliffe from Dachis Group
Cloud
Computing
Public
Cloud
SaaS
Mobile
Tablets
NFC
LocationVerbal UX
Immersive
UX
15. TOP NEW/EMERGING TECHNOLOGIES
15 Source: Dion Hinchcliffe from Dachis Group
New
Digital
Markets
Consumer
App
Stores
Enterprise
App
Stores
Next-
Gen
Web
HTML5
Internet of
Things
Open
Data
Social
Gestures
Social
Standards
16. A “WHO’S WHO OF SOCIAL MEDIA”Facebook
Description
Facebook is the heavy hitter in the social
network world, it has over 800 million
active users. Facebook is a social network
that allows you to connect with friends and
family through request only. Users can
share photos, status updates, videos or
links with their circle of friends.
Pointofdifference
• Connecting with people is
permission based
• Easy to find people who
you’ve known in real life
• The “Like” button makes it
easy to share your interests
Whoisusingit?
55% 45%
Gender
800
million
active users
Communities
Instant Messenger
Science & Technology
News/Information
Politics & Commentary
Magazines
Regional/Local News
Discussion/Chat
Common Interests
Waystoutilise
• Share breaking news in your
industry
• Ask questions and get to
know your customers
• Share your content that has
been created on other
platforms
16 Source: www.dazeinfo.com
17. A “WHO’S WHO OF SOCIAL MEDIA”Twitter
Description
Twitter is a condensed version of
Facebook’s statuses. It’s simply updates
sent out in with less than 140 characters.
These small updates have become a way
to relay breaking news or relay opinions
to your followers.
Pointofdifference
• Simple to use
• Can follow anyone you want
including celebrities and big
brands
• Quickly digested, the 140
character limit makes it easy
to get information fast
Whoisusingit?
55% 45%
Gender
250
million
tweets per day
Science & Technology
Politics & Commentary
News/Information
Science/Nature
Technology
Fashion/Cosmetics
Common Interests
Waystoutilise
• Share breaking news in your
industry
• Connect with leaders in your
industry
• Let followers know about
upcoming events/promotions
• Tweet from live events
17 Source: www.dazeinfo.com
18. A “WHO’S WHO OF SOCIAL MEDIA”YouTube
Description
YouTube.com is a social network that
allows you to upload and share videos.
This includes professional and non-
professional content. YouTube.com is
owned by Google and is always closely
integrated with Google’s other search
engines. Videos have been known to
generate highly qualified traffic.
Pointofdifference
• Focused on sharing videos
• Allows video sharing with
only a few clicks
Whoisusingit?
50% 50%
Gender
158
million
hits per month
Humour
Politics & Commentary
Fashion/Cosmetics
Science/Nature
Music/Radio
Common Interests
Waystoutilise
• Create product demonstration
videos of your or other
people’s products
• Document the process of
making your product or
service
• Interview authority figures in
your field
• Document promotional events
18 Source: www.dazeinfo.com
19. A “WHO’S WHO OF SOCIAL MEDIA”Google+
Description
Google’s entrance into the social media
world is Google+. It focuses on the users
created ‘circles’ which are how updates
are filtered. Instead of throwing a constant
stream of information at the users Google+
relies on the user to customize how they
want to see information
Pointofdifference
• Users can separate who they
want to follow and who sees
their updates with Circles
• Tightly integrated with other
Google apps like YouTube
and Gmail
• Lets people view your resume
online
Whoisusingit?
63% 37%
Gender
90
million
users
Student
Software Engineer
Consultant
Manager
Photographer
Marketing
Designer
Common Interests
Waystoutilise
• Create a brand page to share
content and drive your
audience to your website
• Improve your visibility in
Google’s social search
19 Source: www.dazeinfo.com
20. A “WHO’S WHO OF SOCIAL MEDIA”Pinterest
Description
Pinterest is a social network cork board.
Whenever you find something you like
while you are browsing the internet, you
can “Pin it” to a board that others can see
and “Repin” them to share
Pointofdifference
• Quickly share through
browser “Pin” which allows
you to select a picture on a
web page to share it
• A very visual newsfeed
Whoisusingit?
55-70% <45%
Gender
11
million
users
Parenting
Home/Family
Bridal
Home Décor & Design
Baby
Hobbies & Collectibles
Food
Fashion /Cosmetics
Common Interests
Waystoutilise
• Pin photography used on your
website
• Pin shots of your products
• Pin short previews of your
blog posts
20 Source: www.dazeinfo.com
21. EMERGING TRENDS
1. Becoming even more powerful: Facebook, Twitter, YouTube & Pinterest
2. Rise of Mobile Advertising and M-Commerce
3. New Ad Formats
4. Advertise by Format
5. Integrated Marketing
21 Sources: www.dazeinfo.com & www.mashable.com
23. STARBUCKS
The coffee giant has been busy with a bunch of successful social media campaigns across a
range of networks.
23
24. STARBUCKS
What Worked
If you’re going to offer discounts, make sure
they’re on products you want to feature.
Rather than setting up blanket deals,
Starbucks focused on areas where they
wanted to improve sales. Free pastry day got
publicity for their non-coffee offerings, the
mayor deals often provide discounts on new
products, tax day’s free coffee promoted
recycling. Jumping on Twitter’s promoted
tweets early also garnered Starbucks a lot of
publicity in the tech and social media
worlds.
24
26. BURGER KING
In Jan 2011, Burger King launched their "Never Chicken Out" campaign to empower
Singaporeans to stand up for what they want. Spoof videos based on this theme were
uploaded onto BK’s YouTube account and users were encouraged to share their own “Never
Chicken Out” experiences through their Facebook page.
26
27. BURGER KING
What Worked
The videos, with their unique Singaporean
spin, were relatable to the average
Singaporean and our innermost desires. BK
understood that if they wanted their prospect
to do something for them, they needed to
make it more compelling for him/her to do
so. Rewarding them by brightening up their
day with an unexpected giggle was a pretty
foolproof way to do that.
27
http://www.youtube.com/watch?v=hmRqJwprqf4
30. • Ability to effectively find and evaluate necessary information
21ST CENTURY SKILLS
REQUIRED TO DO WELL IN THIS AREA
Source: www.socmedsean.com
31. • Building a company with
social media is all about being
at the right place
at the right time
doing the right thing!
21ST CENTURY SKILLS
REQUIRED TO DO WELL IN THIS AREA
Source: www.elliance.com
32. A STRATEGIC APPROACH TO USING TWITTER
32
STRATEGY FOLLOW CREATE ENGAGE
Customer Relationship Your customers and potential
customers
Content relevant to your customers:
tips, company info, etc.
Answer questions, respond to
comments about your brand
Crisis Management Your brand, products and relevant
issues
Direct to additional resources,
updated information, explanation
Answer questions, respond to
comments, raise issues, provide
info
Corporate Reputation
Management
Industry leaders, similar interest
groups, news/media
Insights, expertise, become a
thought leader
Jump in the conversation. Be
transparent and add value
Event Coverage Those interested or attending
event, media
Event information, updates, behind
the scenes coverage
Set up Tweet-ups, talks to
attendees, ask and answer
questions
Product Promotion &
Sales
Current and potential customers,
those interested in similar products
Links to online promos, insider info
on upcoming sales, discount codes
Check replies and DMs, answer
questions, provide info when
needed
Issue Advocacy Those interested in your cause,
industry leaders, news
Added value: health tips, disaster
alerts, fundraising info
Know your followers, thank them
for support, get them involved
Source: Ogilvy Public Relations Worldwide
33. • Ability to be an adept media consumer and producer
21ST CENTURY SKILLS
REQUIRED TO DO WELL IN THIS AREA
Source: www.socmedsean.com
34. • Media literacy – “the ability to access,
understand and create communications in
a variety of contexts” (Buckingham, 2005)”
– is an increasingly valuable asset
34
21ST CENTURY SKILLS
REQUIRED TO DO WELL IN THIS AREA
35. • Media literacy is important because…
35
21ST CENTURY SKILLS
REQUIRED TO DO WELL IN THIS AREA
Source: www.socmedsean.com