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Uwec presentation
Integrated Digital Marketing Agency SyneCore Tech provides inbound marketing, digital marketing, analytics, branding, lead generation, social media engagement, web design, strategy, graphic design, mobile, and sales and marketing services. The company combines principles of inbound marketing with digital marketing and uses analytics as the backbone. The team includes CEO and entrepreneur Sean Royer and graphic designer Spencer Ploessl. SyneCore highlights how marketing has shifted from expensive outbound campaigns to highly traceable inbound strategies using analytics, big data, and marketing automation software.
Uwec presentation
- 1. Integrated Digital Marketing University of Wisconsin Eau Claire
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- 3. SyneCore Tech- WhoAre We? • Integrated Digital Marketing Agency • Conjoin principles of inbound marketing with digital marketing • Analytics – Backbone • Branding, Lead Gen, Social Engagement, Web, Strategy, Graphic Design, Mobile, SoLoMo
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- 5. About Sean • Bachelor BA: Entrep. UWEC • Martial Arts • AMA 2009 • SMB Consultant • Started 3 Successful Businesses • CEO SyneCore Tech
- 6. About Spencer •BFA- Graphic Design • Craft Beer Enthusiast • Foosball Superstar • Analytics & Graphic Design
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- 12. • Marketing byinterrupting people isn’t cost- effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin
- 13. Winnebago Man "The Mini-Winni,part of American tradition, and today on the cutting edge design and function in a Class-C motorhome...Do you believe of any of the s***?"
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- 15. Harlem Shake (FishTank Original) 1,700 VIEWS
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- 17. Shift to Analytics •Quick History – Mad Men • Banners/Billboards • Expensive Campaigns • No Tracking / ROI Metrics • Outbound – Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns
- 18. Inbound Vs. Outbound Outbound Inbound Radio Lead Nurturing Mailers Social Media Cold Calling Blog SEO Television SoLoMo Billboards Content Marketing
- 19. Big Data • Google- Accounts – Layers, Search Results • Facebook - Graph Search • Twitter • Cookies • The more information gathered the more custom tailored experience
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- 21. Analytics- Why They’reImportant • Prove ROI • Refine Marketing Strategy • Make Informed Decisions • Learn More About Your Prospects • Sales – Learn What your Prospects Are looking for • Provide Back End Information • Improve Paid Search Listings
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- 29. Your Future, YourCareer.. My advice to you • Seeking out a Job • Your Online Presence • Go Hard or Go Home • Excuses • Resume • Be Proactive
- 30. Contact Us Sean Royer Spencer Ploessl @royersm @spenceafied 952-426-3149 952-426-3147 Sean@synecoretech.com Spencer@synecoretech.com
Editor's Notes
- #12 A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ... Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. ... You can't have a tribe without a leader - and you can't be a leader without a tribe.TribesSee more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpufMarketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. - See more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpuf