The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
How to Migrate your Marketing Online - B2B & B2C examplesRebecca Caroe
Seminar detailing how two brands appraised their marketing and chose which parts to move online.
The tools they chose, the outcomes, metrics and changes that resulted.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
How to Migrate your Marketing Online - B2B & B2C examplesRebecca Caroe
Seminar detailing how two brands appraised their marketing and chose which parts to move online.
The tools they chose, the outcomes, metrics and changes that resulted.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Social media is different for Business to Business (B2B) organizations. This presentation looks at the differences between B2C vs. B2B marketing. We look at some B2B social media marketing stats, challenges, and some examples from some leading B2B organizations.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
John Foley Jr of Interlink One and Grow Socially presented for the 2nd time at the Global Channel Partners Summit during Print 2013, (John also presented for us at our 1st Global Channel Partners Summit during Graph Expo 2012 too). John's subject this year was 'Content Marketing, SEO and Inbound Marketing' he kept his audience (one of the largest at this year's summit) enthralled with practical hints, sound advice and thought provoking anecdotes on how to create, develop and manage the social media new business opportunity, all delivered in John's renowned, humorous and inimitable style.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
4. Marketing 4Ps or 6Ps?
1- Product (quality)
2 & 3- Price & Place
4- Promotion
Positioning
People
Textbook MarketingTextbook Marketing
In practice, there are details like naming…
5. What’s In a Name?What’s In a Name?
Maybe the Success or Failure of Your Business.Maybe the Success or Failure of Your Business.
A Business Name Should Be…
•Unique (Saelig)
•Topical (Travelocity)
•Short (Apple)
•Easy to spell (Not SzczepanskiIndustries)
•Available as a Web domain
•Keyword in the name (Findlaw)
•Brand worthy & appealing (Wayfair)
•Web worthy (unique & available)
6. In practice, marketing includes a devilish
number of bedeviling details. Put yourself
in your customer’s shoes.
• Phone answering/messaging
• Facility/location/access
• Attitude
• Website/URL/design/content
• Business/product name
12. Why should you consider a
very targeted niche?
• You can’t please everyone – and trying
to do so is the most common mistake
startups make
• People like a very specific solution
• No direct competition
• Targeted solutions generate brand
advocates
• And…
19. Differentiate & Break The
Rules Of Marketing
No Marketing?
• No advertising
• No sale pricing
• No website
• No Facebook page
• Poor location
• Rundown facilities
• Limited parking
• Very limited days/hours
• Very limited menu
• (Almost) always waiting
Crowd Marketing!
• Sensational food
• WOM advertising
• Impressive Web content
• Social media content
• Live social interaction
• Rave online reviews
20.
21.
22. There is a very small difference
between…
• Failing and scraping by
• Scraping by and being profitable
• Being profitable and securing your
retirement
25. Build a team!
• Get some help – most people can’t do
this alone
• Brainstorm – record all ideas without
discussion
• Lay ground rules for discussion
• Take a break of a day or two
• Record more ideas
• Discuss and select – or repeat process
till you have selected the “best ideas”
26. Knowing and using your
promotion resources
• Delighted customers
• Brand Advocates – Rob Fuggetta
• Friends and family
• People who share your causes
• Vendors, complimentary businesses
• People in your network
27. Marketing Base
• Vision for your Brand (Positioning)
• USP – Differentiation
• Knowing and using your resources
• WEBSITE!
• (Without these things, you’re cutting
your chances for success)
29. How social media has flipped the landscape
of marketing – Guy Kawasaki explains:
In the past - -
• A small number of gurus,
influencers, experts,
reporters, A-listers,
reviewers, editors,
analysts, engineers,
advisors, oracles, etc
have the monopoly on
insight and influence. You
must get their attention.
Today -
• The pyramid is now
inverted. We may reach
out to the “A-listers” (or
not) but today’s real
influencers are bloggers,
tweeters, fans, volunteer
brand ambassadors, and
other “nobodies.” When
they recognize your
product, the A-listers
have to react.
33. The Web is why you need to be in
continuous learning mode to keep up.
As Jim Rohm said, “A formal education will
earn you a living...”
34. Small Business Marketing Resources
SmartBrief Newsletters http://www.smartbrief.com/signup
Ad Age e-newsletters http://www.adage.com/register
ClickZ Newsletters http://www.clickz.com/newsletters
Online Media (many titles) http://e-newsletters.internet.com
Chief Marketer http://subscribe.chiefmarketer.com/subscribe.cfm
MarketingProfs https://www.marketingprofs.com/login/join.asp
Media Post https://www.mediapost.com/publications
Search Engine Watch http://searchenginewatch.com
Social Media Examiner http://www.socialmediaexaminer.com
Duct Tape Marketing http://www.ducttapemarketing.com
JM Internet Group http://www.jm-seo.org/free/
The E-Myth Newsletter http://www.e-myth.com
Jeffrey Gitomer’s Newsletter http://www.gitomer.com
Mashable http://www.mashable.com
YouTube http://www.youtube.com
Facebook http://www.facebook.com
Google Alerts http://www.google.com/alerts
Google Places http://places.google.com
Google+ https://plus.google.com
Google Adwords http://www.google/com/adwords
Google Analytics http://www.google.com/analytics
LinkedIn http://www.linkedin.com
Twitter http://www.twitter.com http://search.twitter.com
Yelp http://www.yelp.com/search?find_desc=&ns=1&find_loc=14450
Pinterest http://pinterest.com
36. What can I do with
social / new media?
• Put your info in more places online
• LINK those pages to your WEBSITE
• Build your Google ranking (better SEO)
• Get and give expert advice
• Inform and engage customers
• Innovate with your own promotions
37. Before the Web, Newspapers,
Magazines & Broadcast Media
Companies Owned All The
Megaphones
38. The Web and social media
have given anyone and
everyone the power to be
a broadcaster.
39. Social Media Has Put Media
Companies, Merchants & Consumers
Around The Same Table
40.
41. What did it costWhat did it cost
United Airlines?United Airlines?
• $180 million lost equity value
for shareholders
• Hundreds of thousands of
frequent flyers who have
avoided flying United since
the 2009 incident
43. Customers want engagement. That doesn’t mean
marriage. Just being responsive is all it takes.
• Reply to a question, comment or request
• Information about company, product or price
• Solution to a problem
• Prompt quote
• Product technical help
• Listen to a suggestion
• Simply being personable and responsive
45. • 1.15 Billion users (>1/2 all US adults)
• Near 1 Trillion minutes/month on Facebook
• Far more time on FB than Google
• Business/professional demographic ↑
• Start a Facebook business page:
• http://bit.ly/9ZgTZg
46.
47.
48. • >3 Billion videos viewed each day
• Free to post your videos
• Make your own YouTube channel
• Link to your website
• Post links in social media
• Leverage user-generated videos
• Use videos from your suppliers
• Reference the YouTube Creator Playbook
• http://www.youtube.com/creators/playbook.html
• YouTube will help tell your business story
• http://www.youtube.com/mybusinessstory
49.
50.
51.
52.
53. • 238 MM users, 95 MM in the US
• 65 million monthly unique US visitors
• Passive & active B2B customer access
• Powerful search capabilities
• Cross-link with your other sites
• Great for opportunity hunters
54.
55.
56.
57. • Teenagers & bored housewives
• Celebrity gossip & location check-ins
• Tweets, peeps, RTs & #hashtags
• Breaking news ahead of the networks
• World-wide 24/7 networking event
• SMBs are beginning to “get” it
58. Twitter 101
• Quite often, people’s gut reaction to Twitter is, “No one
needs to know what I’m doing” or “I don’t care what other
people are doing.”
• While this may be the surface view, Twitter is also a great
way to expand your network. In the words of Chris Brogan,
Twitter is a useful communication tool that allows you to
interact with people around the world in three ways:
1) Send a short message to a bunch of people publicly
2) Send a short message to a specific person publicly
3) Send a short message to a specific person privately
From “How to Use Twitter for Business” www.hubspot.com
60. Twitter Power!
• 200 million peeps, >50 million in the US
• 200 million tweets per day
• An older, upscale demographic
• Share useful links: http://bit.ly/fJeVTp
• Build your brand
• Give customers a reason to follow
• Add value, useful info, specials
• Consult with experts worldwide
61.
62.
63. • A baby just over 2 years old
• Built-for-business
• 340 million active users
• 600 million users
• Social Extensions critical mass is just
<200 followers for a business profile
64. Typical Startup Problems
• Consumers don’t know you exist
• Or if they do, they are not engaged
• Minimal or no traffic to your website,
office or store
• You need customers NOW
Solution?
65.
66.
67.
68.
69.
70.
71.
72.
73. Target Facebook (or
LinkedIn) Ads By:
• Location
• Industry
• Company
• Job title
• Interests (FB) - Group (LI)
• Gender
• Age
76. Use Wisely
• Know your costs
• Estimate how many people will return
• Consider the value of a new customer
• Make the offer in your “sidecar”
• Instead of Groupon, make a Youpon
• LivingSocial, Get My Perks, Eversave, and
dozens more
77. Some Social Media
Success Stories
• http://www.socialmediaexaminer.com/9-
small-business-social-media-success-
stories/
• http://mashable.com/2010/06/02/small-
business-social-media-success-stories/
78.
79. --- Julie Canning, president and CEO
of Banff Lake Louise Tourism –late
summer 2009
• "Two years ago, we launched an integrated
social media program including the weekly
Real Banff video report, a blog, Facebook
page and Twitter profile," said "When the
"Crasher Squirrel" literally popped out of
nowhere, our social media team was ready
and able to quickly take advantage of the
opportunity."
80.
81. VIRAL !
• National Geographic,The Web,
Photoshop, Banff website, blog, video,
smartphone app,Facebook & Twitter
• 80 million impressions in Sept 2009
• >200 million impressions since
82. My Tweet…
• Folks in Banff really "get" social
media, but 82 million impressions for a
squirrel? http://tinyurl.com/n8oyc3
- For photos: http://tinyurl.com/pnj6ce
- Five minutes later BanffSquirrel was
following me
83.
84.
85.
86.
87.
88.
89. There is so much to love about a small business
success story when it includes marketing genius
plus generosity: http://bit.ly/53HPF
• Operation “Hi Mom”
• Mom Goes On the Road
• Traditional and new media galore
• Non-profit donations w/link additions
• Icons for Facebook fans
• “Canvas Crazy” evangelists
91. Regardless of the
evidence…
• Many small business do not use social
media at all
• Of the others, most are only taking
advantage of a fraction of the
potential
92.
93. • Crash Davis speaks: “You know what
• the difference is between hitting .250 and
hitting .300?
• I got it figured out. Twenty-five hits a year in
500 at bats is 50 points. Okay?
• There's six months in a season, that's about
25 weeks -- you get one extra flare a week --
just one -- a gork, a ground ball with eyes, a
dying quail -- just one more dying quail a
week and you're in Yankee Stadium!”
94. Summary
• Easy to focus on your fastball
• And forget that you need other skills
• You will be facing Big League competition
• Continuous learning essential for success
• It’s a small margin between success & failure
• You need to build a team to grow
• Integrate the new tools into your business
• Or you’ll be sent packing