High end jeweller_ecommerce_store_launch_strategic_planMax Tremblay
Find a full strategic Launch Plan for High End Jewellery Retailers -
This was the final thesis/assignment as part of the 2013 University of Toronto E-commerce & E-mobile curriculum.
The mandate was to develop a full business plan for an existing High end Jewellery retailer named Bandiera, (with 2 stores in Toronto, Ontario Canada). The plan had to assess and determine how they could expand sales and brand by leveraging the ecommerce & digital channels. The plan includes full strategic analysis, SWOT, porter 5 forces and waterfall strategic decisions. As well as the Brand Architecture.
Find high end ecommerce sales market estimates incude sales for a broad competitive range including Tiffany, Blue Niles, Amazon, Ebay and more.
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlan Digital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
High end jeweller_ecommerce_store_launch_strategic_planMax Tremblay
Find a full strategic Launch Plan for High End Jewellery Retailers -
This was the final thesis/assignment as part of the 2013 University of Toronto E-commerce & E-mobile curriculum.
The mandate was to develop a full business plan for an existing High end Jewellery retailer named Bandiera, (with 2 stores in Toronto, Ontario Canada). The plan had to assess and determine how they could expand sales and brand by leveraging the ecommerce & digital channels. The plan includes full strategic analysis, SWOT, porter 5 forces and waterfall strategic decisions. As well as the Brand Architecture.
Find high end ecommerce sales market estimates incude sales for a broad competitive range including Tiffany, Blue Niles, Amazon, Ebay and more.
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlan Digital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
The mergence of Marketing and eMarketing - Dan RoseCorporate College
Dan Rose, President of Precision Dialogue, discusses the mergence between traditional marketing and eMarketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
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Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
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Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
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Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
One of the most important benefits of being a member of EquestrianProfessional.com is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
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Power Point used for a quarterly presentation to our clients who who wish to be equipped to start their own small business. Learn more about our organization by visiting www.scorejax.org
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
Direct Marketing Presentation by Amber Darroch and Julie Powell of Metrics Marketing Group at the eMarketing Techniques Series at Corporate College 2008
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
4. Search and Send
Macy*s at Dadeland Mall:
One of the oldest
and most iconic in
Miami
Third most revenue
generating Macy*s
store in the nation
-Distribution
Center = Large
Inventory
6. Search and Send
Two Driving Questions
How can we use “Search and
Send” as a sales driving force
with regards to Cosmetic
replenishment?
How can sales associates
efficiently check MyClient for
replenishment needs?
10. Search and Send
Paper interviews with 9 open-
ended questions
Asked about:
- Time of employment
- Cosmetic line
- “Search and Send”
- Training
- Employee emphasis
- Incentives
11. Search and Send
Most employees were familiar with “Search and
Send”, but typically do not mention it to customers
unless the item they seek is unavailable.
Problem: The item is usually always available.
Therefore, “Search and Send” is not being
promoted.
Employees believe incentives such as Macy*s
money will encourage them to bring it up more.
17. Search and Send
325 females surveyed in
3 week time frame
Asked questions about:
- “Search and Send”
- Customer Behavior
- Customer Preferences
- Customer Demographics
18. Search and Send
Search and Send:
- Majority of people have
never heard of it (88%)
19. Search and Send
Customer Behavior:
- 35% of customers spend between
$15-$30 on cosmetics
- Most popular items: mascara, lipstick,
and eyeliner
- 57% of consumers do not return to same
sales associate
- Mascara is replenished the most
- (114 responses saying within 3 months)
- Skin treatment is the least often purchased
20. Search and Send
Consumer Preferences:
- Majority of consumers
feel “neutral” about
cosmetics being
shipped to them
- Majority feel “neutral”
about sales associates
contacting them
about replenishment
21. Search and Send
68% prefer MAC as
their cosmetic brand
Majority
of consumers purchase cosmetics
at Macy*s ;biggest competition:
convenience stores
22. Search and Send
Consumer:
- Majority 18-27 age range
- Make less than $30,000 a year
- Hispanic
- Interests: music, fashion, school and arts
24. Search and Send
1st Secret Shopping
Experience:
Omar Hernandez –
Dadeland Mall
- Looking for MAC
eyeliner: in stock
- Lack of attention
- Asked questions
- Associate did not offer
the service
25. Search and Send
2nd Secret Shopping
Experience: Andrea Albanez &
Yessenia Hernandez -
International Mall
- Looking for Clinique foundation
– Product amount was not
available
- Specifically asked about a type
of shipping service
- “Search and Send” was
mentioned, but the associate
offered another product instead
of insisting on “Search and Send”
26. Search and Send
Through this experiment and the
results we gathered from the
consumer surveys, we were able
to determine that Macy*s
cosmetics associates need to be
encouraged to increase the
awareness of “Search and
Send” and make it a priority in
the sale.
28. Search and Send
Strong brand
awareness/Loyal Great variety
customers
Strengths
Advanced Decent price
technology range
29. Search and Send
Low incentives for Training is not
associates sufficient
Weaknesses
MyClient is not yet
Lack of in-store
efficiently
promotion
integrated
30. Search and Send
Heavy flow of Increase in market growth
• Generation Y is open to
in-store traffic change and different
retail services
Opportunities
Tourism is Consumers not
opposed to idea of
increasing “Search and Send”
31. Search and Send
Low control
over cosmetic MAC is most
vendors popular brand
decisions
Threats
Not as Competitors can
competitive in adopt a similar
price recession service
33. Search and Send
Focus on targeting:
- 18-27 age group
(females)
- Through
Music, fashion, arts, school
- Make under $30,000
- Tech savvy/convenience
- Cross-channel shoppers
34. Search and Send
Marketing
- Social Media
- Slogan: “Store to door”
- Signs around the store
- Register displays
- Pins: “Ask me how to save 10% off”
- First time users can recieve10% off
purchase (or one product)
40. Search and Send
Training and workshops
Associates did not feel comfortable
nor motivated to mention “Search
and Send”
Implementation requires :
- Intensive workshops for current
employees
- “Search and Send” training
program for incoming employees
41. Search and Send
Workshops and Training
- Interactive role plays between
associates and managers
• Acting out different scenarios in which
“Search and Send” could be mentioned
• Providing associates with various phrases
for promoting “Search and Send” in
person and over the phone
• Teach associates how to use MyClient for
replenishment needs and for the
promotion of other items
42. Search and Send
Would take place before
store hours
Workshops should be held
once a month for four months
for employer
emphasis, customer service
quality, and employee
comfort
43. Search and Send
Incentive/Reward Programs
- Weekly draw from “Search and
Send” sales as either a raffle or
based on most sales
•Prize/Bonus (Macy*s money)
•Parties (Ex: weekly pot luck)
•Coupon books
•Elite employee Recognition
47. Search and Send
Upon initial purchase, ask if they
would like to be contacted and fill out
a profile sheet (additive selling tool)
- Skin tone and type
- Brand preference
- Skin concerns
49. Search and Send
Associates should send out reminders
to their customers when their
products are due for replenishment.
Associatesshould also contact
customers about new products.
Along with replenishment provide
small free samples.
50. Search and Send
Reduce minimum cost for free
shipping of “Search and Send”
- Instead of $50, lower it to $40
Offerdifferent shipping options
such as expedited (i.e.: tourists)
51. Search and Send
Popular items such as
mascara should be
included in “Search and
Send”
Popular seasonal items
such as lipstick should also
be considered
The lack of these seasonal
items being included in
“Search and Send” is
hindering its success
53. Search and Send
Product Quantity *Cost
Banners, register displays, Determined on size
$2,500
and other signage in-store of store
Pins for Employees 200 ($1.80 ea.) $360
Estimated TOTAL: $2,860
* = Cost is based on campaign
implementation at Macy*s Dadeland
55. Search and Send
Research showed “Search and Send” has a huge
opportunity for the Macy*s Cosmetics department
New marketing/displays will target customers to approach
associates regarding “Search and Send” in a cost effective
manner
Associates with more training and incentives will increase
their willingness to promote “Search and Send”
Macy*s will continue to make everything as easy &
comfortable to the customer by offering the best in making
things, “Store to Door”
