This document provides statistics on Facebook usage worldwide and tips for effectively using Facebook for business purposes. It notes that Facebook has over 600 million active users with 250 million logging in daily. It then offers advice in 4 areas - clarity, consistency, creativity, and commitment. Specifically, it recommends having clear objectives and strategies for Facebook use, consistently maintaining brand image and posting presence, creatively engaging audiences with different content types and promotions, and committing to measuring and improving Facebook efforts over time. The overall message is that Facebook can be a useful marketing tool when used strategically as part of a diverse outreach approach.

2. Facebook Stats Worldwide
• #1 social network in the world (surpassing Google)
• 600,000 million active users
• 250 million people log in every day for an average of 55 minutes
• 68% of U.S. Facebookers when polled said they were more likely to buy on
a positive Facebook friend referral

3. “The goal isn’t to be good at Facebook – The goal is to be good
at business because of Facebook.”
– Jay Baer, author of Convince & Convert, one of the planet's most popular
social media blogs

4. Whizbang 4c’s
• Clarity
• Consistency
• Creativity
• Commitment

5. 1. Clarity
• Clear budget
• Clear objective
- Create awareness
- Increase sales
- Market research
- Customer service
- Drive traffic to website
- Build your customer data list
- Optimize other marketing efforts

6. 1. Clarity
• Clear Facebook strategy
– Who is your target audience?
– What do you want them to do?
– How will you know that it is working?
• Fans
• Web traffic (google analytics)
• Sales
• Impressions
• SMOR, Facebook insights,
Swixhq, peoplebrowsr,
socialbaker

7. 2. Consistency
• Consistent brand image
• Consistent brand personality
• Consistent posting presence
- Hootesuite
- Social oomph
- Postling
- Tweetdeck

8. Facebook Fact:
199 out of every 200 interactions (99.5%) come from the
user’s wall (or newsfeeds).
This means that almost nobody is coming back to your fan page
after they visit it the first time.
Source: Jeff Widman, CEO BrandGlue 2010

10. Facebook News Flash:
Not all your posts end up in your fans newsfeeds.

11. Facebook Edge Rank
• How often a user interacts with your Facebook fan page content.
• The type of interaction, comments are weighted heavier than likes.
• Content recency.

12. It’s really a popularity contest
So how do you become popular?

13. 3. Creativity
• Creativity with your content
• Events
• Videos
• Photos
• Import blog
• Add custom content
• Third party articles
• Testimonials
• Create experiences, MOTM, Expert
Fridays
• Follow 80/20 rule

14. 3. Creativity
• Creativity with your content
– Ecommerce

15. Slide from ChanelAdvisor.com
webinar

16. 3. Creativity
• Creativity with your content
– Promotion (contests, coupons
and sweepstakes via wildfire)
– Facebook deals (NEW!)

17. 3. Creativity
• Creativity with promoting your page
– Invite your contacts

18. 3. Creativity
• Creativity with promoting your page.
• Give people lots of ways to like you
• Open graph/Social plugins
• Facebook Send button (NEW!)

19. 3. Creativity
• Why you should like the like button?
- "Likers" are more active, clicking on 5.3 times more links to external sites than
the typical Facebook user.
- More than 250 million people engage with Facebook on external websites
through the Like button or other social tools.
- 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.
Garneau

20. 3. Creativity
• Creativity with promoting your
page
- Facebook ads

21. 3. Creativity
• Facebook Ads
- Hyper targeted

22. 3. Creativity
• Facebook Ads
- Super affordable

23. 3. Creativity
• Facebook Ads
- Completely measurable

24. 4. Commitment
• Commitment to Facebook success
– Posting regularly
– Engaging authentically
– Measuring often
– Making adjustments
– Rinse and repeat

25. “Don’t have a social presence if you won’t be present.”
– Anonymous

26. Facebook Post Script
• Facebook is just one tactic in your marketing toolbox
– Think deep and wide engagement. Communicate across multiple channels.
• Twitter
• Linkedin
• YouTube
• Social Bookmarking
• Podcasting
• Website
• Blog
• Advertising
• Public Relations
• Email

27. Facebook Post Post Script
Never feel like your late to the Facebook party. It’s always going
and always changing.

28. Thank You!
See you on Facebook
https://www.facebook.com/pages/Business-Insight-International-R