Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
IDM Affiliate Marketing Short Course - November 2011Stephen Pratley
Short course on Affiliate Marketing presented at the Institute of Direct & Digital Marketing. Includes strategies for technology selection, affiliate recruitment & management, and on-site issues to be addressed when launching a successful programme.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Learn how to create an affiliate program that drives sales for you. Slides from Affiliate Marketing 101, a class taught by Dan Marques covering the fundamentals of affiliate lead gen, including affiliate networks, search engine marketing, recruiting affiliates, and more.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. You're happy because you earned a commission…
In this file, you can ref free useful materials about what is affiliate marketing ppt and other materials for what is affiliate marketing ppt such as affiliate programs, affiliate tips…
IDM Affiliate Marketing Short Course - November 2011Stephen Pratley
Short course on Affiliate Marketing presented at the Institute of Direct & Digital Marketing. Includes strategies for technology selection, affiliate recruitment & management, and on-site issues to be addressed when launching a successful programme.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Learn how to create an affiliate program that drives sales for you. Slides from Affiliate Marketing 101, a class taught by Dan Marques covering the fundamentals of affiliate lead gen, including affiliate networks, search engine marketing, recruiting affiliates, and more.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. You're happy because you earned a commission…
In this file, you can ref free useful materials about what is affiliate marketing ppt and other materials for what is affiliate marketing ppt such as affiliate programs, affiliate tips…
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Understanding Incremental Revenue in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: This session will focus on defining ‘incremental revenue’ within the affiliate channel, including determining effective segmentation, multi-attribution tracking and properly compensating affiliates.
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
B2B Coupon Affiliates - Cohort Analysis Results | Affiliate Summit West 2013Blair de Jong
"B2B Coupon Affiliates - Cohort Analysis Results" talks about how iStockphoto and Getty Images uses coupons in the affiliate channel to promote their stock imagery business.
The presentation aims to dispel the myths that coupons are a brand damaging tactic and that they add real value to the business with increased AOV’s, conversion and Year time value vs. the total online business.
Presentation given at Affiliate Summit West 2013 in Las Vegas, Nevada.
Presenter:
Blair de Jong, Affiliate Marketing Manager, Getty Images (Twitter @blairdejong)
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Understanding Incremental Revenue in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: This session will focus on defining ‘incremental revenue’ within the affiliate channel, including determining effective segmentation, multi-attribution tracking and properly compensating affiliates.
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
B2B Coupon Affiliates - Cohort Analysis Results | Affiliate Summit West 2013Blair de Jong
"B2B Coupon Affiliates - Cohort Analysis Results" talks about how iStockphoto and Getty Images uses coupons in the affiliate channel to promote their stock imagery business.
The presentation aims to dispel the myths that coupons are a brand damaging tactic and that they add real value to the business with increased AOV’s, conversion and Year time value vs. the total online business.
Presentation given at Affiliate Summit West 2013 in Las Vegas, Nevada.
Presenter:
Blair de Jong, Affiliate Marketing Manager, Getty Images (Twitter @blairdejong)
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
How to Start a Successful Small Business Even If You Don't Have Much CashEternal Spiral Books
Learn more about how you can start your own small business even if you don't have a lot of spare cash.
To learn more, visit: http://eternalspiralbooks.com/start-a-successful-small-business
How to Start Working as a Virtual Assistant: Basics for BeginnersEternal Spiral Books
Becoming a virtual assistant can be a very profitable career IF you lay a solid foundation for your new online business. For More Information, visit: http://eternalspiralbooks.com/store/product/virtual-assistant
Blogging 102 Course - Starting and Running Your Own Successful BlogEternal Spiral Books
There's so much to do when you first start a blog. This audio course helps you build your foundation successfully through tried and tested hints and tips that will earn you more traffic, sales and profits.
Learn more about how easy it is to earn money when you become an Amazon affiliate, and how to get started successfully. Visit http://tinyurl.com/AmazonAffiliateGuide for more information.
Focus and productivity are keys to success. Learn more about how to boost these skills easily with some simple techniques, and see how you can increase your productivity level.
Learn more here: http://eternalspiralbooks.com/courses/course/focus-and-productivity-101/
There are tens of thousands of plugins to choose from for WordPress that can add to the functionality of your blog. Here are a few of the best for beginners, to make sure you site is attractive, shareable, and safe.
Discover what Telegram is, why it is so popular, and how you can set up a business account so you can start using Telegram to market your brand effectively on this hot app. To learn more, visit: http://eternalspiralbooks.com/telegram-marketing-secrets/
Joint Venture Partnerships are one of the easiest ways to earn more money online if you know how to use them. Discover 5 easy ways to form a JVP with one or more joint venture partners.
ATTRACTING THE LIFE YOU DESIRE: How to Live Mindfully to Create a Successful ...Eternal Spiral Books
Discover how the law of attraction works and how to live more mindfully in order to attract the best things in life to you rather than exhaust yourself by chasing after them.
Use this handy checklist to make sure you don't miss anything as you get ready this Thanksgiving. If you are entertaining at home, plan a great meal, decorations, activities and more.
For more information, visit the Thanksgiving Spotlight.
http://eternalspiralbooks.com/thanksgiving-spotlight/
Discover what mindfulness is, how it can help you live a better life, and how to get started with a mindfulness practice that can help you become your best self.
Vision + Outcome + Deadlines=Success
Success can be easy if you follow this simple formula for coming up with great ideas, taking action by a certain deadline, and achieving your goals.
Pokemon Go Marketing 101: A Step-by-Step Guide for BeginnersEternal Spiral Books
Discover top tips on how to get started marketing in conjunction with the Pokemon go App. If you're a local business owner, event planner or new entrepreneur, this is one opportunity you won't want to miss out on.
Discover a range of ways to use Pinterest for marketing purposes. In Part 2, learn the basics on how to use Pinterest: creating boards, pinning and re-pinning.
Discover the main reasons for sending a child to camp, types of camps, specialized camps, and more. If your child is old enough, a summer of adventures could be waiting for them at camp.
Discover how to save more than $100,000 in 15 years or less with this step by step action plan to get your personal finances under control. Learn about saving, investing and budgeting. Learn how to pay down debt and stay out of debt, to increase your money-making efforts. If you've been struggling to earn more money, make the money you have go to work for you. http://amzn.to/1SIpgHz
Discover how to save more than $100,000 in 15 years or less with this step by step action plan to get your personal finances under control. Learn about saving, investing and budgeting. Learn how to pay down debt and stay out of debt, to increase your money-making efforts. If you've been struggling to earn more money, make the money you have go to work for you. http://amzn.to/1SIpgHz"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Getting paid to promote
other people’s products
and services. You earn
a commission on every
sale
What is Affiliate Marketing?
2
3. How Affiliate Marketing Works
• An easy step-by-
• step process
• Commissions can
• be quite generous
3
4. Tracking Your Sales
• The most common method
of tracking is Cookie
tracking
• Your affiliate ID is located
within your link
• Someone buys from your
link and , you earn a
commission 4
5. Affiliate Marketing to Monetize Your
Blog
• Find products you
think your blog
readers would like
• Write a post
recommending
those products
• Add your link 5
7. Pay Per Sale
• Refer the visitor to the
merchant’s site,
receive commission on
what they purchase
• Can be a percentage
or a flat rate
7
8. Pay Per Click
• You get paid when a visitor
clicks a link
• A fixed rate
• This is sometimes called CPA
or Cost Per Action affiliate
marketing
8
9. Pay Per Call
• Customers make a telephone
call
• They are tracked with a special
phone number
• You get paid for the referral
9
10. Know Your Visitors
• The key to affiliate
marketing success is
to know your
audience
• Why are they
coming to you?
What can you offer
them?
10
11. 1. Think about where you could earn affiliate income in your
current business.
2. Check off which methods you're interested in exploring
more.
3. Affiliate marketing is a risk-free way to add more products
and services to your site and business.
11
13. Focus Your Resources
• Niche marketing allows you to focus
your efforts on a specific market
• This is more efficient and economical
than trying to sell everything to
everyone
13
14. Stronger Customer Loyalty
• Focus on a group of
people who are really
into what you’re selling
• You know already
when they come to
your site they’re
interested in what you
have to offer 14
15. Know Your Customers
• You have a better
opportunity to get
to know your
target audience
• They’ll be more
like-minded and
easier to
understand
15
16. Credibility and Expertise
• It’s easier to establish
yourself as an expert
• Use specialized
expertise to build
credibility
16
17. Less Competition
• There is less
competition in niche
marketing compared
to trying to be Amazon
• With a little effort, you
can own the niche
17
18. The Downsides of Niche
Marketing
• May not be as much
profit potential
• Takes a lot of focus
and dedication
• You really need to
love the topic
18
19. 1. Brainstorm niches:
Select one niche you will focus on that you are passionate
about, interested in, and would also be eager to learn more
about
2. Think of the kinds of things you buy in relation to this niche-is it
a paying market with hungry customers?
19
25. • Each has pros
and cons
• One-tier and
Multi-tier models
25
26. Customer Support
• Good support is
important
• Look for how quickly
and efficiently they
respond to you
26
27. Affiliate Managers
• Someone who
supports you and
manages the overall
program
• Can you
communicate with
them? Do they provide
helpful tools?
27
28. Payment Threshold & Frequency
• Threshold -
Minimum you must
earn to get a
payment
• Frequency – How
often you get paid
by the program
28
29. 1. Identify products to promote:
- Ones you like
- Browse through affiliate marketplaces: Cj.com, Clickbank
2. Note details of each of each and narrow down to 3 to start
with.
29
31. Keyword Research Tool
• Keywords are vital
in affiliate
marketing
• Use Google’s
Keyword Tool
Planner-it’s free if
you have a gmail
account 31
32. Tracking Tools
• Look at tools offered by
your affiliate program
• There is a difference
between web analytics
and affiliate marketing
tracking
• Consider a simple
spreadsheet
32
33. Link Redirect Tool
• Like telephone
forwarding
• Important for protecting
the affiliate ID
• Tinyurl or bit.ly work well
33
34. Autoresponder
• Essential to affiliate
marketing
• Manages email
subscriptions and
sends messages to
them automatically
• Aweber is a good
choice 34
35. Your Web Hosting Service Can
Help
• May have built in
templates or monitoring
tools
• Site builders
• One-click WordPress
uploads
• Custom email creation 35
36. Make a list of specific tools:
+Keyword tools
+Tracking
+Link redirect
+Autoresponder
+Web hosting – Compare prices. Hostgator has WordPress
installation, multiple email addresses and a really robust set
of tools
36
37. CAN YOU DO AFFILIATE
MARKETING WITHOUT
A WEBSITE?
37
38. Article Directory Marketing
• Write short articles in
your niche and
submit them to
directories
• Have your affiliate
link in the article
38
39. Facebook Pages
• A free platform to
create a niche site
• Can also build a list
of subscribers
39
40. YouTube
• Start a YouTube
Channel
• Put affiliate links in
the descriptions
40
41. Information Products
• Create a free eBook
or report and put
the link on each
page
• Teach them how to
solve the problem
using the product
you’re promoting
41
42. 1. Aside from a website, what other ways will you use to market your affiliate
products?
2. Make a checklist.
3. If you do decide to have your own site or blog, will you be able to keep up
with all the content creation needed?
4. Search your computer for any useful content related to your niche
42
43. PAY PER CALL AFFILIATE
MARKETING SUCCESS
TIPS
43
44. Research the Offer
• Spend some time
choosing who to
promote
• Make sure they’re
good at what they
do
44
45. Talk to the Affiliate Network
• Affiliate networks are
picky about who they
accept
• Call the network to
get instructions on
what you need to do
45
46. Check Out Your Niche
• Make sure your
niche will do well
with Pay Per Call
• Do some research
46
47. Keep Your Ads Short
• Under 35 characters
if possible
• Write your ad and
cut unnecessary
words
47
48. Develop a Good Traffic Strategy
• Paid or free traffic
generation methods
• Target your niche
market and be
consistent
48
49. Look back at the products
and networks you researched before.
Do any of them have a pay-per-call
option?
If so, go back and research the details to
see if you're interested in taking advantage
of it.
49
51. Business Cards
• Put your URL on
business cards and
leave a few behind
wherever you go
• Give them to
everyone you meet
• Send them to a
special landing page
to sign up to your list
and get a free item
51
52. Flyers and Postcards
• Flyers are cheap and easy
to produce
• Leave them everywhere
• Postcards are similar, but
more sturdy
• They can be mailed
cheaply
52
54. QR Codes
• QR is the modern
barcode
• Instead of having to
type in a URL, it directs
users direct to your site
• Create a special
landing page 54
55. Classified Ads
• Take out an ad in a
local paper
• Emphasize the
benefits to your
customers and
provide the URL
55
56. Your Car
• You just need a
small sticker
• Back bumper,
front windshield,
next to the car
brand name or
the stereo system
56
57. Talk to People
• Talking face-to-face
is very effective
• Spread the word
and your target
audience will find
you
• Master the art of
public speaking
57
58. Look through the list of possible offline promotion tactics and
check off ones you are going to use
58
60. Give to Receive
• Offer a freebie
• Builds long-term trust
• Send useful content regularly
• Include a link
60
61. Stay on Their Radar but Don’t
Drive Them Crazy
• A tricky balance to
strike
• One or two emails
a week is probably
enough, but keep
an eye on stats
61
62. Spend Time on Subject Lines
• An art form
• You have to write
subject lines that
will stand out and
get opened
• Learn copywriting
for marketing 62
63. Learn From Success and Failures
• Monitor your stats
• Analyze well-
received messages
• Your subject line is
like a newspaper
headline-make it
count
63
64. Be Real
• If prospects see you as
a human being, they
will feel better about
buying from you
• People hate being
marketed and sold to
• They do like help from
a friend
64
65. 1. Brainstorm some freebies.
Outline a 5-part email series that promotes your affiliate
product from freebie through to product promotion.
2. Create a landing page so they can sign up
3. Upload the emails into your autoresponder
65
67. Your Goal
• Have a clearly
stated goal
• From that goal,
create smaller
sub-goals
67
68. A Well-Chosen Very Specific
Niche Market
• Focus on a specialized
niche within a bigger
niche
• Write a detailed
description of the
niche
68
69. Strategies for Getting To Know
Your Market
• Your strategy should
be a combination
of different methods
• Knowledge of your
market will
determine your
success
69
70. Methods for Driving Traffic
• Choose a few proven
methods and work
them into your daily
routine
• Monitor your methods
• Use social media
regularly
70
71. Stay Organized
• Make sure you have
a method of staying
organized
• Create a system
• Create processes so
you leave nothing to
chance
71
72. 1. To-Do List: Complete your plan
2. Fill in what you can for now and note where you want to learn more.
3. Use the niche you identified to make the most of the opportunity.
4. Then rinse and repeat. Start another business in a niche you love.
72
73. QUESTIONS?
To learn more about how to get started as an
affiliate and start earning good commissions,
visit:
http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
73
Editor's Notes
Activity:
Think about where you could earn affiliate income in your current business.
Check off which methods you're interested in exploring more.
Activity:
Brainstorm niches that you are interested in focusing on. Think about:
What niche markets you currently serve
What niches you're passionate about
What niches overlap with or are related to your current market
Select one niche you will focus on for this course
Activity:
Identify at least 2 products you will promote by looking at:
Products you already like. Look to see if they have an affiliate program in place. You can look on their site, or google "[product name] affiliate program“
Browse products in popular affiliate networks to see what looks like it would be valuable to your market
Note details of each of the products you listed and narrow them down to 2 to start with.
Activity:
Make a list of the specific tools you can use for each category and start exploring each.
Keyword Tool
Tracking
Link Redirect
Autoresponder
Web hosting
You can use the Resources List for ideas.
Article directory marketing means writing short articles in your niche and submitting them to article directories. At the bottom of your article is a resource box that tells the reader where they can find more information and gives them a link to your site.
Instead of putting a link to your site in the resource box, you can place your affiliate link there. When a reader clicks on the link, they're sent to the merchant's site where they can buy. Rather than using your resource box to build your expertise, use it to pre-sell the product and tell them, 'click here.'
Before you start submitting articles, however, be sure to read the directory's TOS. Some directories don't allow DTM (direct to merchant) links in their resource boxes while others do.
Why create a website when you can set up a Facebook page? This is a free platform that you can use to create a niche site or a site about the product you're promoting. Create the page, get likes, and start making money. You can embed your affiliate link directly on your page in wall postings and profile information.
You can also use your page for building a list of subscribers, and then use email marketing to sell them products. In general, people aren't on Facebook to buy; they're there to socialize and enjoy their hobbies and interests. Although you can sell directly through a page, most people find that it's easier to use for list building, and then sell through email.
Starting your own YouTube channel is another great way to do affiliate marketing without a website. Create short videos that solve problems for your audience or pre-sell them on your affiliate product. You can then put affiliate links in video descriptions and on your channel's profile page.
Using an info-product to promote affiliate products is another alternative to a website. Create a free eBook or report and put your affiliate link at the bottom of every page. Encourage your readers to give the report to anyone they like so that it'll go viral. A great strategy for writing an eBook for this purpose is to teach them how to solve their problem using the product you're promoting.
With a website landing page, your mission is to sell. With each of the above ideas, it's a little different. What you need to do is provide useful information, solve problems, answer questions and teach your audience how to do things. At the same time, your content should pre-sell the product you're promoting. Focus on providing value rather than hard selling, and you can create a wildly successful affiliate marketing campaign without a website.
Activity:
Aside from a website, what other ways will you use to market your affiliate products?
Activity:
Look back at the products and networks you researched before.
Do any of them have a pay-per-call option?
If so, go back and research the details to see if you're interested in taking advantage of it.
Activity:
Look through the list of possible offline promotion tactics and check off ones you are going to use
Activity:
NOTE: if you're brand new to email marketing, you'll need to first learn some basics on setting up an email autoresponder, opt-in page, and driving traffic to that page. But it will be worth it in the long run.
Brainstorm some freebies related to the product you're promoting. These should be something that helps people solve just part of the problem that your affiliate product solves completely.
Outline a 5-part email series that promotes your affiliate product from freebie through to product promotion.