The document discusses the effectiveness of inbound versus outbound marketing, highlighting a shift towards inbound strategies due to changing consumer behaviors and preferences. It emphasizes the importance of combining both marketing approaches to create a balanced and effective strategy. Ultimately, the focus should remain on customer-centricity and data-driven decision making.

1. Is it time for marketers to cut outbound completely?
Inbound vs. Outbound Marketing:
The Great Debate

2. 86%of TV ads are
being skipped
(London School of Marketing)

3. 40%

4. Outbound marketing isn’t
as effective as it once was.

5. 5
Digital platforms
have changed
the way people
buy products
ansd services.

6. 60%of the customer’s buying
process is complete before
contacting the seller.
(CEB)

7. This convenience, coupled
with the low cost per lead, has
made companies invest more
on inbound marketing.

8. (Brian Halligan, CEO, HubSpot)
“The inbound movement is
about a different way of
engaging prospects, not as
targets or numbers, but as
people.”

9. 9
So should we shift
100% of our focus &
budget to inbound
marketing?

10. Marketing objectives need to
be solved with a combination
of efforts…

11. 11
Not by putting
all of your eggs
in one basket.

12. Modern marketing is really
about how you combine
inbound and outbound…

13. 13
Inbound and outbound tactics combined along the buying cycle
to form an effective marketing strategy.

14. 14

15. 15
How do you find
the right balance?

16. Use your data to
fuel your decisions.

17. Remember:
Customer-centricity is what
matters most in the way we
market and do business.

18. Join the debate at
modern-marketing-blog.com