It’s no longer a question of whether technologies will reshape language service industry; it's just a matter of how quickly and how deeply. The future of translation industry will be prosperously stimulated by the further development of economic globalization and the popularization of internet usage, but clients' requirement will be further diverse in terms of quality, turnaround, volume, content, and cost. To deliver matched services, language service providers need to enable agile translation, machine translation and scalable translation capacity. However, it is hard to deliver all these diverse services without the help of technology and an innovative business model. New technologies, such as workflow automation, online service, crowdsourcing supported by new technologies and internet becoming a competitive edge for LSPs, and new relationships with resources (translators) are also a must after millennial generation dominate the labor market, the succeed of a LSP will be more technologies- and innovations-driven. This presentation will focus on how technology/Internet is reshaping the translation industry in China.

1. WHAT AND HOW
TECHNOLOGIES/INTERNET WILL RESHAPE
LOCALIZATION?
Dr. James Wei
jamesw@ecinnovations.com
EC Innovations, Inc.

2. TECHNOLOGIES/INTERNET EMPOWERED LOCALIZATION
 Easy and quick communications between clients and translators.
 Project management system shares information with associated parties.
 Resource management system integrates world wide resource to
collaborate in a team.
 Workflow engine enables translation process automation.
 Big data helps to match the most suitable translators for a project based on-
going translator performance evaluation.
 Machine translation saves cost and shorten time to market.
 Crowd source shortens time to market.
 Agile localization supports continuous delivery and save cost for “small &
multi-drops” .
 Online translation enables teamwork over internet.
 O2O enables self-service model save order cost and time.
 e-Commence model elimtaes middleman and shorten supply chain.

3. TECHNOLOGIES/INTERNET IS RESHAPING LOCALIZATION IN
MANY WAYS?
 Marketing and sales
 Supply Chain
 Quality evaluation
 Project management
 Organization structure
 Business operation
 Business model

4. RESHAPING MARKETING AND SALE
 Why the ROI of sales force investment goes down?
 Information transparency makes clients much easier to find
most suitable vendors at highest quality-price ratio. Will
clients tends to use SLV/RLV instead of MLV? Or turn to
translators directly in the future?
 Information transparency supports clients to make smart
purchase decision based on their own judgment and other
clients’ comments, instead of be sold by sales representative.
What does that really mean?
 Is Internet marketing more efficient than sales representative?
 Will O2O become a new marketing and sales channel or
project assignment tool?

5. RESHAPING SUPPLY CHAIN
Information transparency make:
 Recruitment of world-wide translators of different languages
much easier.
 Translators with good quality-price ratio and good comments
have more chance to receive assignment.
 The price gap of same language pair from different regions
tends to align.
 Translators have more choice to work with nice LSPs.
 Will translators dominate supplier market, instead of LSPs?
 Is the value of LSP decreasing? will clients tend to use translators
directly with the help of technologies and more business model?

6. RESHAPING TRANSLATION QUALITY EVALUATION
 Dynamic quality criteria is replacing traditional quality
criteria.
 Translation quality tends to be defined by end-users, instead
of vendors.
 Translation cost is going down because of adopting dynamic
quality criteria, machine translation is applied for matched
quality criteria.
 Clients need required quality at matched cost, which is
challenging vendor’s operation capability.

7. RESHAPING PROJECT MANAGEMENT
Following scenarios become popular?
 With IT “connector” between client and LSP, content need to be
translated is pushed to a LSP’s translation system based on
predefined rules and conditions.
 The translation system will assign tasks to most suitable
localization engineers, translators, proofreaders, DTP engineers,
and QA reviewers automatically based on predefined workflow.
 Manually project management is needed only for exception.
 Translated content is pull back to multi-lingual content
management and publication system with the “connector”.
 Project management cost will be dramatically reduced.

8. RESHAPING ORGANIZATION STRUCTURE -1
If some client’s translation and localization requirement is too
complex to be automatically done by a “system”, how current
organization can meet the complexity?

9. RESHAPING ORGANIZATION STRUCTURE -2
Workflow Automation can avoid PM bottleneck and customize
workflow to meet client’s complex requirement.
TBMS also can automate translation workflow for simple
requirement.

10. RESHAPING BUSINESS OPERATION
Technologies enable:
 Project information to share within global project team.
 Match clients’ requirement with your global resource.
 “follow the sun” operation and global team to seamless
collaboration anytime and anywhere in the world.
 Big date mining to support decision making – suppliers
selections, languages and content needed for customers.
 Small LSP to build global team without global presentence.
 Among branches of large global LSP will work more efficiently
and effectively.
 Enable clients to work directly with “end suppliers” to save cost
and shorten time to market.

11. RESHAPING BUSINESS MODEL
If Internet is the terminator to middleman,
Low value added LSPs will be replaced by technologies.
Translation platform is available for simple translation requirement
already.
Crowdsourcing will be a business model for mass translation in the future?
Translation platform samples:
Wiitrans.com
Gengo.com
Translia.com
Testmaster.com

12. THANK YOU FOR ATTENDING
Questions & Answers