TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

© 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
AUTOMATIC FOR THE
PEOPLE
Evolution of Translation
A presentation by Dominique
Puls and Tony O’Dowd

The Imitation
Game
Alan Turning – Can machine think?
Paper: Computer Machinery and Intelligence
1950

The Neural Impact
We’re on the cusp of a revolution!

37
21
13
24
10
21
24
21
34
19
28
25.2
37
58
53
56
62
53.2
0
10
20
30
40
50
60
70
English->Chinese English->Japanese English->German English->Italian English->Spanish All
Ranking Comparison of NMT to SMT
Same SMT NMT
• Paper: Empirical Evaluation of NMT and PBSMT Quality for large-scale translation production. Publication:
The Annual Conference of European Association for Machine Translation

95
79
74
68
64
96
81
78
72
68
60
65
70
75
80
85
90
95
100
HT Kantan TNN Kantan CNN Kantan RNN Kantan SMT
Neural Model Performance – Adequacy/Fluency
Adequacy Fluency
Reference : Joint Evaluation – eBay Corporation & KantanMT
Online: https://kantanmtblog.com/2019/01/14/joint-study-confirms-kantan-tnn-delivers-remarkable-quality-scores/

-100
-80
-60
-40
-20
0
20
40
60
80
100
MISTRANSLATION OMMISSION GRAMMAR WORD ORDER WORD FORM AGREEMENT
Error Difference (Kantan TNN vrs Kantan SMT)

Evolving Roles

Do your remember this
Album?
• Released October 5, 1992
• Sold 18 Million Copies
A milestone in the bands
history – a new direction of
sound !

Meet the band!
 Lead Singer aka Translator
 Guitarist aka Project Manager
 Drummer aka IT guy
 Band Manager aka the Manager
Our Band is successful but bored. They want to stay in
the game and try something new…
What to do? Hire a new band member to modify and
amplify their sound!
 The Keyboarder aka the MT (guy)

This used to be our bands target
audience…

And now they are looking to expand
and reach out to this audience

Guitarist aka Project
Manager
“Drives the sound of the band!”
Traditional Role
• Knows his cords and melodies:
deterministic, predictable, easy plans
• Business Model mostly based on TMS
Workflows
Emerging Role
• Working with translation of everything
(TOE)
• Adaption to new Business Model
• Challenging (?) to make project plan – or
not?

Lead Singer aka
Translator
“Heart and soul of the band”
Traditional Role
This is what the fans envision when they think
of the bands sound
• Translate & Review
Emerging Role
With the new technological enhancements
adaption is required
• Translate & Review & Post-Edit
• New skill- and mind set required
• Not every Post Editing job is “created
equal”

Drummer aka Localisation
Engineer
“The one that holds to sound together”
Traditional Role
• Drum kit mainly consists of tools that
help the lead singer (translator)
perform, like TMS Solutions, but also
Term base applications
• Supports all the other band member
i.e. the project manager
Emerging Role
• Good Data is more important than the
quantity of data: Data and TM hygiene
• Learn to build, improve and evaluate
MT systems

Keyboarder aka MT
Guy
“dawning of a new era”
Whole new Role
• Enables the creation of a new sound
• MT, specifically an integration of a NMT
System is a great possibility to
• boost productivity and
• provide services that were unavailable
before
• Its all in the mix – depending on the
different workflow requirements you need
to process as a service provider it is super
important to
• think outside of the box and
• mix approaches (i.e. customized MT )

“It’s the end of the world as we know it and I feel fine”
- REM

We got a new sound – now
what?
Get the people together
• Use cases and requirements of how to
work with the “new sound” are diverse -
which one makes most sense for you?
• Include everyone in the process,
especially your lead singer!
• Listen to what your fans (customers) have
to say and what they want to hear (buy).
Your new band needs to combine
all tools available – integrate,
iterate, evaluate, measure!

Think , talk, organise!
In Essence: take the people into account!
 if you do, your process and product will be kick ass
 if you don’t you will fail no matter what kind of path you
chose

Why are we successful?
approx.
600.000
words on
average per
month
computing
time of
300-400
hours per
month
Goal: building
engines with
min. 60% Blue
score
Goal: Every 5th
segment (~20%)
should not need
any PE anymore
Statistics
for our
largest
client on
MT (+PE)

“People who shut their eyes to reality simply invite their
own destruction, and anyone who insists on remaining in a
state of innocence long after innocence is dead turns
himself into a monster”
– James Baldwin

You want to contact Dominique or Tony?
Dominique Puls
Chief Communication Officer
dominique.puls@tsd-int.com
www.tsd-int.com
Tony O'Dowd
Chief Architect
tonyod@kantanmt.com
www.KantanMT.com

TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

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TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

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