The document provides findings from Savannah Hardwick's mood boards exploring colors, images, and text for an IRN-BRU 32 energy drink branding project. For colors, Hardwick decided to use IRN-BRU's existing orange and blue but add silver and black to differentiate the energy drink. Most images featured the color scheme and stereotypical Scottish cartoons. Favorite text fonts were Pokemon, Cartoon, and Mickey due to their interesting shapes and fun, eye-catching styles.

1. Task 4-Further Development
Savannah Hardwick

2. Mind Map 1-Magazine
Advert

3. Mind Map 2- Packaging

4. Mind Map 3- Web Banner

5. Mood Board 1- Colours

6. Mood Board 1- Colours findings
When deciding my colour scheme, I thought it would be best to stick
to the two main colours that IRN-BRU already have for their brand,
orange and blue. I also decided to add silver and black into the colour
scheme for IRN-BRU 32 to help differentiate the energy drink from
the existing soft drink that is available. I chose to add silver because
the IRN-BRU 32 can that has already been produced Is silver. I think
that adding black will help to separate the orange and the blue form
each other. The orange, blue and silver are good colours because they
are gold, eye catching and can be made to be very bright. Because the
orange and blue from the existing IRN-BRU products are a specific
brightness, I will try to keep the same tone on the products I create, to
show continuity between the newly designed IRN-BRU 32 products
and the IRN-BRU soft drink. I think that keeping the same colour
scheme will also help with the selling of the energy drink because the
two colours are recognisable, to it will make the consumers of IRNBRU more inclined to try the energy drink as well.

7. Mood Board 2- Images

8. Mood Board 2- Images findings
When designing my mood board for the types of images I would like
to use on my products, I found that they all features a similar colour
scheme and style. I mostly looked at cartoon images, focusing on the
stereotypical interpretation of a Scottish person. I also looked at pop
art styled explosions and crashes because one of my ideas features a
crash and I felt that a cartoon looking crash would be more appealing
to the target audience. I also looked at the shapes and colours of the
IRN-BRU can, I found that these were repeated throughout the
majority of the images I looked at. I then looked at cartoon drawings
of humanized cans, making them have arms and legs with smiling
faces, as this was an idea that I had had for a magazine advertisement.
In conclusion, I have discovered that when looking at my images
mood board, I can see similarities in the colours and style of image I
looked at. My favorite type of image I looked at was the pop art
explosions and the Scottish men cartoons, I think that they are bold
and eye catching and would draw in the target audience.

9. Mood Board 3-Text

10. Mood Board3- Text findings
When I was looking into what kinds of text I wanted to feature on my
products, I decided that I wanted them to be funky and cool to look at,
so I decided on a cartoon styles text. I then searched on dafont.com
and found a range in this type of font that I liked. My three favorite
were:
1)Pokemon
2)Cartoon
3)Mickey
I liked these three font because they are interestingly shaped and fun. I
especially like the way that Pokémon was shaped, I though it would be
a good way to initially attract people to the products because of the cool
font type, it would catch peoples eye and draw them in. I also really like
the way that Cartoon looks as though it has been hand written but was
still a ‘bubble’ style font. Mickey is one of my favorite font types
because it combines the things I like about the two other types of font,
it is a bubble fonts which looks hand written as well as having a funk
shape. I think that all three fonts would work well on any of the
products I intend to make.