Joe Trost's media product represents the social group of students. The magazine cover features a central image of a male model playing a guitar at a low angle shot, similar to covers of real music magazines. This intimidating shot represents iconic artists. The magazine's minimal pages and direct fonts appeal to busy students. The affordable price, technology-focused website, and rebellious graphic elements also aim to represent students. The primarily male target audience is reflected through masculine colors, imagery, and fonts.