The document discusses a proposed design for a new energy drink product from Barr. It will use some colors associated with Irn Bru but in a more colorful, bright, and eye-catching way to distinguish it from the original. A catchy slogan will also be chosen to promote brand recognition. While drawing inspiration from traditional Irn Bru packaging colors, the design will move in a different direction given that this is a new product type. Font and layout ideas are presented, with the goal of making the product stand out on shelves through bold colors, fonts, and separate highlighting of elements like "32" to distinguish it from the standard drink. This initial draft captures the direction envisioned while further refinement is still needed.

2. 
The design will be completely different comparing it to the original design – it will be more
colourful, bright and eye-catching as you want the audience to see the new product, but still
recognise it as a Barr product. I will use some of the colours associated with Irn Bru but I will then
change it up to make it different as it’s a different drink.

The slogan I will choose will be catchy so people remember it and it will also be associated with
the drink.

3. Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru
Irn Bru

5. These are the basic Irn Bru colours
which have been used on the
packaging for many years. As they
have continued to use the same
colours for years, the audience now
recognises them and recognises that
it is Irn Bru via looking at the
packaging. I will use the original
colours, but I want to move away
from them considering as this is a
new product – an energy drink so we
would need to move away from the
same Irn Bru look.
These are the types of fonts I
would look at using. The original
font used for the Irn Bru 32 was
just as standard font and it
wasn't very eye catching so
using these fonts would make it
eye catching and it would also
make the product design a lot
more interesting rather than
just a standard font.

6. This is just a very rough draft of what I am planning to do, I
wanted an eye catching font on the product – most likely a
different font to this but one that really stands out and
takes up the whole can. I then thought about doing the 32
part separately in a different colour as its different to the
normal drink and wanted that part to stand out. I also want
the packaging to be colourful – not using these colours as I
have found that they don’t go together however this is the
way I want to do it – using many colours.
This design is very plain at the moment and nothing really
stands out, but I have more ideas but this is a basic draft at
the minute, its just showing the colours I may want to use
and the way I want the writing to go.