The document contains work by Savannah Hardwick on developing packaging and branding for a new energy drink called IRN-BRU 32. It includes ideas for slogans, experiments with fonts and colors, and designs for the drink can. Hardwick narrows down slogan ideas, tests readability of text colors, and designs 5 basic can concepts blending orange, blue and silver colors. The designs incorporate elements like explosions and rough fonts to make the "32" stand out from typical IRN-BRU packaging.

1. Task 5
Savannah Hardwick

2. Copy Development
Slogan ideas:
-‘’Be a different you, drink IRN-BRU
32’’
-‘’IRN-BRU 32, pushes you through’’
-‘’IRN-BRU 32, gives you the energy to
do’’
-‘’The energy drink that lasts’’
-‘’Pass the Barr, drink IRN-BRU 32’’
-‘’Energy in a drink’’
-‘’Its time to try 32’’
-‘’The only energy drink that’ll do’’
-‘’Energy for the explosive’’
-’’The drink for you’’
-‘’IRN-BRU 32, brings out the best in
you’’
-‘’Great tasting stimulation’’
-‘’The only energy drink that counts.’’
-‘’IRN-BRU 32, what will it make you?’’
-’’IRN-BRU 32, what will it make you
do?’’
-’’Same taste sensation, with an added
kick’’
-’’The only drink worth having’’
-’’Its orange, why wouldn’t you?’’
-’’IRN-BRU 32, its in the can!’’
-’’IRN-BRU 32, no kilt required’’
The slogan ideas that are in red are the
ideas I have narrowed them down to. I
like them because they all relate to the
product and =are individual, they could
each also be used on different advertising
products, which makes them versatile.

3. Font Experiments
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32 (size
28)
Its time to try a 32 (size 28)
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
(Britannic Bold)
(Abadi MT Condensed Extra Bold)

4. Font Experiments
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32 (size
28)
Its time to try a 32 (size 28)
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
Its time to try a 32
(Apple Chancery)
(Adobe Hebrew )

5. Font Experiments
Pokémon Hollow
Pokémon Solid
Mickey (hollow)
Minnie (solid)
Cartoon
Eight track (hollow)
Eight track (solid)

6. Font Experiments
Experiments with the number ‘32’ in different styles of font. I want
the 32 to stand out from the rest, so having it in a cracked or
broken looking font will help me to do this.

7. Font Experiments-Readability
I conducted five different readability experiments, testing how easily you could read the words ‘INR-BRU’. I used the three colours that I
intend to use on my products, orange, silver and blue. I found that you could easily read each colour when matched with a different one, for
example the orange text is very easy to read on both the blue and grey backgrounds, but orange is difficult to read on a blue background as
it appears to get a shadow around the text when you read it. I then looked at a black text on each colour and found that as expected it was
easy to read. I then decided to try out two very different colours than what I am using on the backgrounds, I chose yellow and green as they
are both colours that are similar to that of orange and blue, I found that yellow was easy to read on blue and orange but not on grey, and
green was only hard to read on blue. Throughout these experiments, I have found that a blue background is possibly the harder colour to
read from, as depending on the colour of the text, it can gain a shadow on the outline of the copy. Due to this, I am not going to use a
background of blue at all, and use either silver or orange as a background colour for my text to go on.
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU
IRN-BRU

8. Product Development
Can shape/size
For the packaging design, I can choose
to use either tall, thinner can or a
standardized shorter and more wider
can. The shorter can is the one that is
more commonly used, for example
Coca Cola have used this size can since
they started. Whereas a thinner and
taller can is more unusual, but typical
for energy drinks, this type of can is
used by both RedBull and Relentless.
I think that I will use a smaller and
wider can because its more unusual to
see an energy drink in this sized can,
which ill help attract people to the
product.
Tall, thinner can
Short, wider can

9. Product Development
Colour design on the can
Full orange can
Bright and eye catching, but I
think that it might be to
similar to the IRN-BRU can
that is already being produced.
Full blue can
Unusual colour choice for a can,
would stand out on a shelf. Is very
different from current IRN-BRU
products but the continuity is
shown through the blue.
Full silver can
Silver would be simple I think, it
doesn’t jump out at you and could
easily just look like a regular can.

10. Product Development
Colour design on the can
Orange fading
into blue
Silver fading
into blue
After looking at 3 cans with the entire can being in one colour, I
decided to try two colours on the can, but instead of them
looking separate I wanted them to be blended in with one
another. I did 4 different colour combinations to see which ones
I liked the most, and using the blur tool on Photoshop I created
a rough idea of what I waned them to look like. A wanted them
to look dip died, having the two colour blend with each other. I
felt that once id done this it didn’t look enough to base it form,
Blue fading so I chose to put ‘IRN-BRU 32’’ in the centre of the can, which is
into orange in a similar position to where I want it to be on the final
product.
When looking at the four rough designs, I can see that the
orange and blue go well with each other both ways, where as the
grey and blue look very dark and not very eye catching. I think
that the orange and grey stand out but the grey makes it look
darker.
If I were to create my packaging now, I would used the orange
fading into the blue, because it catches the audiences eyes and
the fades down to dark, the dark will also help to make the ‘32’
Silver fading stand out if it is done either silver or orange as it is a strong
into orange

11. Product Development
Basic designs
In this can design I like
the way that the rough
looking font of the 32
stands out against the
dark blue of the can. I
think its good because it
shows clearly that the
product is different from
other IRN-BRU
products.
In this design, I like the
way that the 32 is on a
red explosion, making it
stand out even further
from the can itself. I
chose to do the explosion
in red because red is a
bright and eye catching
colour that stands our on
both blue and orange.
In this can design, I chose to
abandon the blended colours for
the can itself and use blue all over,
I then added a orange and yellow
explosion and placed the ‘32’ on top
of that. I really like this design
because it interesting and fun to
look at but feel that it is similar to
other energy drink packaging out
there at the moment.
I decided to make the entire can
orange for this design, I then added
spikes coming from the bottom of
the can with the ‘32’ on top of them
in grey. I don’t like this design at all
as it feels cluttered and messy and I
don’t think that the orange can
works very well.

12. Product Development
Basic designs
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Each of these five designs have the three main colours I want to use on them, orange, blue and silver.
When I was creating these designs, I found that the silver doesn’t work well with what I wanted, so I
decided to use white which I found lightened the design and fitted better with the overall look of the can. I
like the way that idea 3 stands apart because of the silver can and coloured details, but I also really like the
way that idea 4 is unique and interesting to look at, even if it does look a little cluttered. Idea 1 is also a
favorite, but I think its because of the font used for ‘thirty two’ and not the design itself, also I like the way
I’ve spelt out 32 instead of using numbers. I think that ideas 2 and 5 are the weakest of the designs,
because they don’t have much going on and appear quite plain. I wouldn’t buy them if I were in a shop
looking at them, which I think is a big part, you need to be able to want to buy the product you’ve created
yourself or no others will want to.