Kerrang Magazine Analysis

1. Typography:Fontsusedare mainlysans
serif,thisgivesagrungierfeel tothe
magazine,usingsansserif givesanideaof
seriousnesswhichappealstothe older
audiences.If the magazine hadusedaserif
font,itwouldgive off a jokeyor formal feel
whichisagainstthe theme of the magazine
as it aimedtowardsteenage rockfanswhich
are stereotypicallyrebellious.The text
“Kerrang”whichis the name of the
magazine,ithasbeenputin a large,bold,
distressedlookingfonttocatchthe readers
or potential buyer’seye.Thistexthasbeen
overlappedbythe photoof the mainband
member,thisisimportantasthe magazine
companyknowsthat theyhave an iconic
logo/name so theycan coverit upto some
extentastheyknow that people onlyneed
to see the firstfew andlast couple of letters
to know whatthe magazine is,thisisalsoto
builda corporate identitywitha
contemporarydesign
Layout:The coverusesan ideaof the Z layoutwhichisthe ideaof the natural movementof the eyes,
shownin red, is whatthe customerseesfirst,thisiswhere importantinformationisput,suchasthe
magazine title andthe maincoverline.The contentsuchas the bandname and the bulletpointed
textat the bottomof the magazine.The magazine usesitsownhouse style whichis verycluttered
and has the majorityof the covertakenup by a picture of the mainband that the magazine isabout.
Colour:The magazine hasa verydarkcolour scheme whichfitswiththe rockyandrebellious
aestheticof the Kerrangbranding.The mainimportanttexthasbeenputina white fontto make it
standout and contrastsagainstthe darkpurple background.The darkcoloursusedconnote
darknessanddeathwhichlinkstothe rock genre of the magazine.The coveralsofeaturesyellow
whichconnoteddangerwhichalsofitswiththe genre.
Images:The imagesusedare verydark and show the mainband (bringme the horizon) lookingquite
angry or serious whichfitswiththe darkandrocky metaof the magazine.The shotusedisin
mediumclose upsotheyare notexcessivelyclosebutare ina far enoughaway shot to make them
recognisable tofans.
Language:The language usedisveryviolent,shortandsnappy,thisallowsthe keyinformation tobe
presentedtothe readerquicklyandeffectively,forexample,the text“THECOMEBACK INTERVIEW!”
ismade toseemlike aband iscomingback frombeingmetaphoricallydead.

2. Double Page spreadanalysis.
Layout:The layoutof the double page spreadhasa large blockof textinthe middle of the pages,
thisisthe title orcoverline of the article.Thisisjustabove a brief overview of the smallerfonted
storybelow.The pagescontaina picture of the band memberwhichgave the interview orstory.
Typography:There are a fewdifferenttypesof fontonthe cover whichall connote verysimilar
things.The firstfontisverylarge in the middle,thisfontisinorange andis ina crayon-yfontwhich
connotesimmaturityandthe wayithas beendone seemsverypsychoticwhichconnotesangerand
mental instabilities,thisbeingthe largestfontonthe page makesitattract the mostattention,thisis
alsowhythe fontisin orange.The smallerfontswhichcontainthe maininformationare in serif font
withkeyinformationaboutthe personwritingthe article inlarger,capitalizedorange text.
Colour:The colourscheme of the double page spreadisoff white blackandorange.These colours
have beenchosen aswhite andblackcontrast againsteach otherandthe orange ischosenas it
brightand standsout ontop of the otherneutral,monochrome colours,soitstandsoutand gives
the magazine some character,thisconnotesstandingoutandimmaturity.The orange alsoconnotes
a sense of angerand aggression asit islinkedtothe mix of angerfrom redand happinessfrom
yellow,thislinkconnotesimmaturity.
Images:The double page spreadonlyuses2images,one of a band memberwithascared expression
on hisface above a dinosaur,thisconnotesfearandimmaturity. He iswearingall blackclothes
whichadds to the rock genre style whichconnotesangerandthe image isinlongshot.

3. ContentsPage Analysis.
Colours:The coloursusedare
verysimilartothat of the
double page spreadasit has a
solidwhite background,this
setsa good base for the
magazine tobe builtuponas
mostcoloursshow up well on
white.The backgroundof the
mastheadisinyellow witha
blackfont,these colours
togethercontrastwell and
alsoconnote the ideaof
danger.The photographof
the band usedisingreyscale,
thisremovesfromthe
amountof coloursonthe
page whichmakesthe
reader’s attentionbe drawn
elsewhere,butstillnoticing
the photoof the band, it also
givesa classic,orold style
theme tothe photograph
whichissuitable togo with
the band as theyare quite an
old,classicrock band.
Overlayingthe picture issome
textinred,thisis the main
coverline of the magazine so
it hasbeenmade to standout
infront of the picture.The colourred has beenchosenasitconnotesangerand danger,linkingwith
the yellowandblackdangertheme.
Typography:The typographyusedonthe contentspage is mainlyserif,thisconnotesmore of a
serious,modernisticfeel assansserif fontsare usuallyseentobe quite cheeryandimmature.The
mastheadof the contentspage isin the house style of font,whichisa bold,serif fontwitha
distressedorbrokenlook,thisbuildsonthe page’saestheticandthe overall magazine genre. The
contentslistitself hasamixture of boldandregularfontstylingwithavarietyof differentcolours
withinit.The firstonesare the subheadingsof the contentslistwhichare ina bold,yellowfontwith
a black background,thishasbeendone toinformthe readereasilywhatsectionof the magazine
that theyare goingtobe lookingatand where tofindeachpart of the magazine.The next
typographystyle inthe contentslististhe maincontentsinformationwhichisinaboldblackfonton
a white background,thishasbeenmade like thissoitiseasyto read andcan draw the reader’s
attentiontothe parts that theywantto see.Below thisisregulartextina smallerfontsize inalight
greycolour,thisis the descriptionof eachpartof the magazine,ithasbeenmade to be smallerand
lesseye catchingsothat the reader notices other,more importantaspectsandonlyreadsthe

4. descriptionif thatiswhattheyare lookingator interestedin. The final typographystyleinthe main
contentslististhe page numberswhichare ina bold,serif font.The numbersare putinred to make
themfitthe theme of the magazine page and alsoto make themstandout so thatthe readercan
easilyfindwhatpage theyare lookingfor. The contentspage onlyhasone noticeable bitof sansserif
typographyonit whichreads“Win!”thishas beenputin a yellow circularbannerwitharedtext,
thisconnotesimmaturityandalack of seriousnessasitisadvertisingacompetitionof some variety.
Layout:The layoutof the contentspage is typical of a musicmagazine asit usesthe Z ideaof the
natural movementof the eyes,showninredonthe page,thisiswhere the magazine creatorswould
put the mostrelevantinformation.The contentspage hasalarge picture of the bandwhichthe main
interview isabouttakingupalarge portionof the page,thisistypical of a musicmagazine of the
rock genre.Overlayingthe photographisthe coverline of the issue,thismakesitmore prominent
on the page and drawsattentioneasier.Italsohasan image of the shoestheyare tryingto promote.
The colour scheme isconventional of the rockgenre as ithas lotsof coloursthat connote dangerand
the photographgivesof a grungyaestheticwhichlinkstothe rockgenre. The contentspage alsois
conventional of thatof a regularcontentspage withthe magazine contentsorganizedinalistformat
withthe page numbersnexttothe varioustitles.
Language:The contentspage usesveryminimalisticlanguage whichistypical of thatof a rock
magazine asit allowsinformationtobe passedonto the readerquicklyandeffectively without
takingup a lotof room onthe contentspage.