The magazine has a light, bright colour palette creating a crisp finish. Pink lettering provides colour against the white background. The artist's name is in pink, drawing attention. The photographs and artists match the pop music genre of the magazine. Each issue follows the same simple, neat design maintaining the brand. In comparison to rock magazines with busy covers, this magazine has an alternative, simple yet effective design. The masthead is smaller than competitors but the bold white text allows it to stand out against backgrounds. A large selection of issues use the same white masthead colour requiring careful background colour selection. Heart clip art reinforces the pop theme. Fun, bubbly text and imagery conveys the genre and

1. The colour palette of the magazine is very light and
bright, creating a very crisp finish to the magazine. As
the background colour and the artists jumper is very
white and plain the introduction of the pink lettering
and hearts provides an injection of colour and
happiness into the magazine. The artists name was the
only lettering on the page in the colour pink this makes
it the centre of attention for the consumer.
The photograph used on the magazine matches
the music artists genre but also matches the
style of magazine genre. It is obvious that the
genre of music wonderland magazine likes to
follow is pop music, this can be identified
through their choice of artists that are well
renowned within the pop industry. Each
monthly issue follows the same type of design
to continue their brand throughout the market. The pure simplicity of Wonderland magazine is what
catches the eye of the consumer. Everything that is
placed on the cover looks neat and tidy and as though
it has its own position on the page. This is the
complete opposite to some magazines especially from
the genre of rock, these usually have very busy covers
with text and images displayed everywhere. In
comparison Wonderland is well know for its simple yet
effective alternative design.
The masthead on this magazine isn’t as big
compared to other music magazines on the market.
Often text fills the whole top header of the page
where as Wonderland has a clear border surrounding
the title. The length of the title may be the reasoning
behind the size of the title as you are restricted to
how big it can go without disappearing off the page.
Despite the small size of the title, the texts font is still
rather bold, used in the colour of white allowing the
masthead to stand out of the background. A large
selection of Wonderland magazines use this same
colour of masthead on their issue. This means that
background colour would have to be chosen
carefully to ensure that the title doesn’t blend into
the background.
The small heart clip art pictures reinforce the
pop genre theme. Often with pop genre
magazines fun pop art bubbly text and
imagery is used, this helps to convey the
genre as well as creating a happy interesting
magazine.
The same bubble writing font is used
throughout the front cover. This helps to
convey the fun theme throughout the
magazine. The only text that doesn’t use this is
the barcode and masthead which usually use
the same fonts throughout the brand.
All of the essential information needed to be
included in the magazine- cover lines, barcode and
issue number are placed in the bottom left hand
corner of the magazine. Strategically placed as far out
of sight as possible but still obvious to the consumer.

2. The colour palette of this contents page is very
monochrome orientated, with a splash of colour.
Similar to the cover the colours used are quite basic
and subtle. The contents page could easily look quite
bland and boring but the carefully introduction of
colour and quirky fonts allows the magazine to look
quite creative and unique.
The fonts used on each of the subheadings
within the contents is the same font that is
used on the cover page. This continues the
consistent branding of the magazine
allowing each of the pages to relate to each
other.
Only one image is used on the entire contents page,
normally several images are used relating to stories
incorporated within the contents. This image of a
women is in black and white, matching the colour of
the text surrounding it. The picture is the centre
frame of the page with it taking up at least two
thirds of the layout. As the image is so big it catches
the readers attention and immediately interests
them in the storyline captioned over the image. It
acts as a form of advertisement for the article
promoting it as one of the best as it has a bigger
headline.
The same heart as used on the previous page is
mirrored on the contents page. This also is a
continuation of the branding throughout the
magazine.
Beneath each of the headlines a short
description of each of the articles is
given. This will help to give the reader an
insight into what each of the articles
covers and whether it appeals to them.
As the contents page is the first
destination readers tend to visit, it is
important that the articles give an
indication to the reader about what the
magazine genre is based on.
At the bottom of the contents page
Wonderland’s web address is stated. This is an
indication to the readers of a place where
additional articles and information can be
consumed from the magazine. The placing of
this information is very strategic in the sense
that the contents page would be the first point
of call to find such information.

3. At the top of the page a quote from
the article is highlighted. This gives
the reader an indication of what the
article is about before they begin to
read it. The quoted text is again in the
colour of pink matching the same
theme that has been carried out in
this Taylor Swift issue. There is also
the use of a background to the quote
with the use of a heart; this continues
to reflect the image that is portrayed
on the cover.
A simplistic white background, with
simple block character black text is
used for the article. This plain and
minimum style is what is mirrored
throughout Wonderland issue. It
allows for pure focus on the text and
the artists. This sort of style creates a
crisp image suggesting that it is
inviting to read.
The backdrop of the image is a
complete contrast to the article
design. The design is much brighter
than the black background to the
image. The light coloured clothing
allows Taylor to clearly stand out
within the image creating a sharp
looking finished.
The image is also well lit
allowing Taylors skin to glow
and create the dewy skin that
the alternative style genre is
renowned for.
Beneath the image, in a small font,
the models details are listed. This
includes the things such as hair,
makeup and outfit, things that are
not optional to be included. The text
is carefully position in the bottom left
hand corner and is aligned to help
create the simplistic, neat style, that
the magazine is renowned for. Finally,
the same heart image is placed next
to this text to add a splash of colour
and fun.

4. The masthead on this magazine is very striking
and bold. The colour of the text stands out clearly
on the darker colours in the image. The sharp
squared font allows the image to look clean cut
and stand out clearly to the consumer. This strong
text makes the magazine easily identifiable, if it
was to be on a shop shelf, the consumer would
automatically associate the bold brand name with
the magazine and the context that it contains.
The barcode is strategically placed at the bottom
right hand corner and is tucked out the way yet is still
visible to the consumer. As it is not a very attractive
aspect of the magazine, but is one of the most
important, it is vital that it is still included.
The main heading that is most
prominent on the cover is in relation to
the artist displayed on the cover. Both
the image and the text correspond with
each other attracting the consumer to
read into the magazine further. The
heading used is in a shadow font that
makes the text almost look as though it
is jumping out of the page. This attracts
the readers attention.
The simplicity of all the aspects on the cover
is what catches the readers eye. Everything
has its own position on the page, nothing
looks out of place on the picture
background.
The cover lines on the magazine are in a clear bold
font in the same white colored that is typically used
on CLASH magazines. This shows a continuation of
the consistent branding that CLASH magazines
follow. The main colour palette that is used
throughout the magazine is bold neutral colour’s.
This add sophistication to the magazine perhaps
attracting the audience of the alternative/ Indie style.
The sharp colour palette also mimics the sharp and
bold style of the magazine. The fact that the artist is
also smartly dressed and has a clean appearance also
reflects the same simplistic style that the magazine
follows.
The image of the artist matches that of
their music genre but also matches the
alternative/indie style that the magazine
follows. This is the sort of style that is
typically associated with their brand and
what consumers look for in the magazine.

5. The use of font on the title for the contents page is
very unusual and unique. It helps to reflect the
alternative/indie style that the magazine follows. Its
dramatic style will capture the reader and lead them
on to discovering new interesting headlines.
The large clear subheading instantly breaks
down the information for the reader making it
easier to read and more enjoyable. It also
makes the magazine more understandable and
lets the reader know what will be instore for
them. The text size is significantly larger to that
of the actual article headings which makes
them standout more clearly to the reader.
The font that has been used for
the text for the contents is bold
and easily understandable. It
almost looks as though it has
been written on a type writer.
The choice of colours on the contents is very
monochrome. The black/dark grey background
which looks almost matte allows the white text
to stand out clearly. It is also a continuation of
the monochrome theme that the cover page
follows. The thick white border makes the finish
of the contents page look sharp and clean cut,
this portrays the simplistic sharp style of this
magazine.
The underlining of the
subheadings and titles again
reflects the sharp style of the
magazine. It provides a consistent
layout for the contents page to
follow. At the top of the title the
date of the issue is displayed in
the same block lettering. This
would most likely continue
throughout the other issues.

6. The simplicity of the magazine is
continued into the double page spread.
The stark plain white background, with
the use of an monochrome image
standing by the side of it, creates a crisp
finish.
At the top of the first page a quote
is used, this is clearly seen through
the use of dark text standing out
on the light background. This font
is very striking and bold creating a
very sharp and powerful look.
Above the quotation is a thick
black line this is used as some sort
of border throughout the whole of
the magazine and helps to create
the continuation of the theme. The
black line also picks out the dark
colour’s within the picture and the
text making the article look less
plain and boring.
The illuminated capital letter at the start of
the article, reflects the sharpness of the
magazines theme. The large dominant letter
will attract the reader to instantly begin
reading the article.
The mid shot image of the artist is
presented on a light grey background.
This prevents the merging of colour’s
between the white shirt he is wearing
and makes the image stand out clearer
than it would if it was to be on a plain
white background. His dark hair and
dark cardigan is also an extreme contrast
to the background and pale skin. In the
bottom left hand corner of the magazine
a thick white line is used opposite to the
black line that is used on the opposite
page. Beneath this is all of the
information regarding the model such as
the photographer, the clothing
information etc. The use of this white
line helps to separate the image from
the information.
Above the article there is a large gap of
where no fillers or text are used. This
again relates to the simplistic style that
the magazine follows as they don’t want
the magazine to look overcrowded.

7. The masthead on this magazine is sideways
rather than across the main header of the
magazine. Using two contrasting fonts, the title
stands out clearly and is the first thing that
catches the readers attention. The way that the
title is almost outlined in a white border makes
it seem as though it is standing out on the
cover. Beneath the title a small brief summary
of what the magazine contains is outlined in a
white font, this instantly give the reader an
understanding to what the magazine contains.
The cover photo of the magazine is almost in a
sort of grey scale edit. The picture is bright and
well light although the colour’s that are used
are those that have a more duller and neutral
tone.
At the bottom of the page, short simplistic word
are used in a bold easily understandable font. This
relates to the main article of the magazine and will
intrigue the reader to see what the magazine has to
offer.
The barcode on this cover is strategically placed as
much out of eye shot as possible. As barcodes are
important aspects of magazines, it is vital that they are
still visible to the consumer yet do not take the readers
attention away from the image of the artist. When the
magazine is being purchased it is important that the
sales assistant can find the barcode quickly, being in
atop hand corner makes this a lot easier.
The strapline of the magazine is displayed
along the right hand side of the magazine.
This means that it does not take the readers
attention away from the title of the magazine
and the image but gives them additional
information should they wish to read it
further.
The background of the image is not all
one solid colour. It has almost of an
airbrushed finish to it creating more of
an edgy look matching that of the
model. Most magazines have a solid
background to their cover this one
however is different matching its
Indie/Alternative style.

8. The background to the contents features the
magazine logo within an eye relating to the
magazines title- ID. The use of a light pink
image allows it to stand out on the white
background but also makes the text still viable
and easily readable to the consumer. The plain
white background used on the contents
matches the same style that is reflected on
cover, a simple backing that is not outstanding
to the consumer. This is perhaps to focus the
readers attention on the image and text rather
than the background.
The font that is used throughout
the contents is the same. This
reflects a consistent style
throughout the magazine. Despite
the font being kept the same, the
size varies throughout, this
provides a contrast amongst the
text breaking it up so it doesn’t
look like a mass of text. There is
also a variation between bold and
normal style of text, this allows
the subheadings and page
numbers to be easily visible at
first glance.
At the bottom of the contents a copy of the
magazine cover is included. This reiterates the
magazines style and reminds the reader of the
cover. It also creates an opportunity to list the
photographers names and any stylists used.
The headings of the contents uses a play
on word with the title of the magazine,
Relating to the style of the issue. Beneath
this is a short inspirational quote in a
slightly smaller, grey, italic font. A grey
coloured font is used for the less
important text on this page as it is less of
a dominant colour and allows the
important text to stand out clearly.
The whole of the magazine is split into 3 sections
through with the use of subheadings. This helps to give
the magazine some structure in order to guide the
consumer to find the specific information they want. It is
interesting to note that each of the subheadings, and
the text included below, use no capital letters at all. This
is no mistake, it is deliberate to continue the fun theme
of the magazine and remove all things that would cause
the magazine to look harsh.

9. Beside the picture a quote has been
strategically placed beside the image,
carefully aligned to retain the smart
style of the magazine. This text is very
dominant when you first come across
the double page spread as it is bold
text used upon a white background.
The image of the model is in
black and white, previously
the brightness of the images
would be dully lit but it is
apparent that the theme of this
article is black and white.
Despite the coloring of the
image, it is still obvious to see
that the image still has the
same crisp finish to it.
The only colour on this page is a small
sub heading across the bottom strip of
the second page in the colour of pink.
This states the models name and gives
some additional information which is
perhaps why it is highlighted in this
way.
Throughout the article there is
minimum space of column gutters.
Both of the columns are extremely
close together without the use of
fillers, filling the article solely with
text.
At the top of both the pages
large page numbers are
used in a patchy font. In an
even bigger size font than
the title, it is easily
noticeable to the reader as
the style the magazine
follows is quite alternative. It
has most likely been
designed specifically for this
quality.
Beneath the title, the authors name is
stated in block letters. Usually this
would be stated at the end of the
article. The layout that this magazine
has chosen to adopt works well at the
top as it enables the smart sleek style
to be carried through.