The document analyzes the results of an online survey about music preferences. It includes graphs and analysis of responses about genre, music video styles, how music is consumed, album packaging preferences, and compares responses to another group member's survey. Key findings are that the target audience is ages 15-25, prefers rock music discovered on YouTube, wants consistent album/video themes, and narrative or live performance style music videos around the length of the song.

1. Analysis Of
My Online Survey
This power point analyses the results I have put into graphs. I have converted my
results into graphs to make reading my results easier.
After I have made my conclusion on my analysis I will then talk about how it will
effect my own project.
I will also analyse and compare some of my other team member’s results to come
up with an overall answer for individual questions.

2. From my results I
already see that I have
Nine responses to my
online survey. Six being
male and Three being
female.
The age of my audience range from under 16, 15-25 and
30+ however my main audience appear to be between
15-25 years of age.
This suggests to me that although like the Arctic
Monkeys may have fans from different ages my main
audience the same as for Arctic Monkeys is 15-25 year
olds. Therefore I need to make sure that all our
packaging , Digipaks and so on are all appealing to my
target audience within my rock genre.

3. On the Genre question I have allowed my
audience to pick more than one answer to
give me other possible genre ideas they
might be into. However I still find that
although my audience are interested in all
the other genres I made available, the rock
genre still came out with the highest
amount of votes. With 5 votes and 55.56%
of the 9 responses voting rock as a genre
they like along with another genre.
For what style of music video my audience prefer to
watch, I gave my audience more than one choice of
answers they could chose. I found there isn’t an overall
popular answer there for the top three answers with
three responses each should be taken into
consideration. Narrative, concept based and Animated.
This gives me the idea that the music video will be
narrative with the concept being about the love story
line and we can edit some of our features to match the
robot theme we have chosen however animated effect
might be very hard for the amount of time we have.

4. Majority of my audience say that they
listen to music through YouTube online
and also the radio. Therefore, for
promoting our final video to my
audience will be free and cost effective
as we can upload it to YouTube for our
audience to find.
Relating more to my rock genre video I
asked my audience if they would like to see
a narrative or live performance video.
Although majority chose live performance
the narrative video we chose to do is also in
a style of a live performance. Therefore
meeting both expectations.

5. Asking my audience how they watch music
videos I have found that 100% watched them on
YouTube again. Along with music channels being
a big option too these are the answers I
expected. As we wouldn’t be able to publish our
video professionally onto a music channel I
suggest the best way to get noticed again is by
the use of YouTube.com
I asked my audience if they prefer
the theme of their digipak, album
cover and CD to be consistent and
100% said yes therefore when
thinking about my group’s album
and digipak we will need to make
sure the theme runs throughout.

6. Majority of my audience said they
prefer the same length as a song for
the music video therefor we do not
need any extra acting or filming.
When asking what my audience prefer the album cover to
be they all produced an even split of answers with 3
votes per answer;
• Simple shot image e.g.
landscape, location, with no artist or band present;
• Image with band and artists on that relates to a music video in the album;
• Artist/ Band photographed specifically for the cover.
These answers tell me we can range between any of thee three I think this will all depend on a final
decision between my group on what final photos look best. Therefore we can try images for all
three ideas so we have a range to chose from.

7. Jack Liddle’s Survey results (Representing us a group)
analysed AND compared to my own…
For what ways our target audience listen to music I
have found that majority of the both our results
have chosen YouTube, This gives me even more
assurance that the video we create as a group
should be put on YouTube.
For how long our video should last
our audience have both answered
the same length as the song.
Therefore we will be making the
video the same length as our
chosen song.

8. With majority of votes being 5 and 7 out of 10
for how essential our audience feel it is for a
video to include a narrative, this also links to
my answers with narrative being picked in the
top three with an even amount of votes.
Therefore we will definatly proceed with a
narrative based music video.
For what gender our audience is I
found that in my responses majority
where male. In Jack’s responses
majority are female. Therefore
combining our results make our
results unbiased.

9. Majority of jack’s audience where 16 to
18 years of age. The second highest being
19-21 I feel that this fits with my majority
being 16-25 therefore I feel we should
aim our video again to that target
audience range. I also feel this will add to
the fairness of our results combined.
Majority of the target
audience have said they
watch music videos on
YouTube just like my results
therefor we will publish
our video on YouTube.

10. Similar to my results the majority
voted evenly for the top 2
choices for a video. Narrative and
Live performance appear to be
popular therefore we will base
some live performance within
our narrative video.
Majority of votes appear to say that our
audience watch between 1-3 and 4-6
videos a week. This could suggest that
they watch only what they chose to
discover e.g. on YouTube.
Therefore by publicising our video link
onto Facebook and YouTube more
people will discover our video and it will
be one of their videos they watch during
the week.

11. Majority of Jack’s audience have chosen rock as a music genre they prefer listening to along
with alternative and other styles. This supports my results as my results show the rock genre
is the most popular however the other options I made available all had a fair range of votes.
This suggest our audience will be interested in other genres as well as the genre we have
chosen. Therefore making references to other genres will be okay if we wanted to do it in
our video.

12. Jacks results to this question give a more definite response compared to mine, with
majority of results preferring a simple shot . E.g. Landscape /location and no band or
artist members. This suggests that the shot we may be looking for could just be a
location that represents the band’s music style. (Rock urban street.)
However I think we should still take into consideration the option from my results of
trying the other two suggestions so we have a range of different images to chose from.