2. MASTHEAD
The masthead ‘Look’ suggest that the
magazine includes fashion and want people
are wearing
The typography used for the masthead is
Serif
The colour of the masthead is pink. Pink is
seen as a feminine colour so it would mainly
attract women as the target audience .
3. PEOPLE
Celebrities/famous people are
usually on the cover of Look
magazines.
For example in this case Jennifer
Aniston , j-Lo and Victoria Beckham
As a result this would attract their
fans to buy the magazine.
4. OTHER PICTURES
Other pictures include clothes.
For example the picture of the High
heel shoe that is linked to the caption: ‘
The £15 office shoe all the celebs want!’
As a result women would want to
copy celebrities and buy the magazine.
And also by this we know it’s a fashion
magazine.
5. COLOUR
Look magazine’s usually are pink and
white.
For instance the cover lines are white
and the masthead is pink.
As a result Pink is seen as a feminine
colour that would mainly attract women.
And white matches well with pink.
Such as white stands out well on pink.
6. FONT
The font used for the cover
lines are bold / San Serif.
For example ‘The hottest
celebrity news!’ ( the cover line
main article)
Therefore, this stands out
and attracts more attention.
7. WORDS
This Look magazine uses Hyperbolic
words. Such as ‘HOTTEST’ used in the
cover lines main article is in capitals. This is
to use words to grab the readers attention.
The magazine also uses words that are
related to genre of the magazine. For
example ‘ Celebrity News!’ and ‘Glossy
high street fashion weekly’.
Therefore, reader will know it’s a celebrity
fashion magazine.
8. MAGAZINE RESEARCH
Launch date of magazine? Launched February 2007
Target audience? Look is a glossy high street fashion and celebrity weekly magazine for women (18-30)
Content? It focuses on affordable fashion, high street shopping advice, celebrity style and news, and real life
stories.
Price? 1.80
Frequency? Weekly
Circulation? 300,161
Readership? 523,000
Number of pages? About 125
Typical adverts? Mainly clothes adverts such as River Island, Dorothy Perkins and make up adverts for
example Max Factor, Barry M, Rimmel London and also hair advert for instance Toni and Guy.
Multi- platform? Online. I think online helps promotes the magazine more for a wider range of readers.
www.ipcadvertising .com/ipc-brands/look
Wikipedia
9. DEMOGRAPHIC AND
PSYCHOGRAPHIC
The magazine is Demographically aimed at well paid women that
can afford the latest fashion and aged between 18-30. Mainly targeted
at urban city employees.
The magazine psychographically targeted at mainstreamer's that
want to follow the new fashion tread and want to copy want celebs
are wearing.
10. Magazine Language Feature Purpose/ Effect
Nintendo The people- For instance in this case the To attract Nintendo fans as their favorite
game characters character maybe on the front cover or it
maybe a game they are playing.
Nintendo Persuasive and Hyperbolic words- In this Attracts the reader as the word ‘world
case ‘world exclusive’ makes the magazine seem worth buying
and important. It makes the readers feel
apart of the magazine and the rest of the
world. And the word exclusive makes the
readers think they are getting something
extra.
Look Celebrity endorsement- For instance Her fans would buy the magazine.
Cheryl Cole
Look Persuasive and Hyperbolic- ‘Britain’s best ‘ Best selling’ makes the reader’s feel its
selling fashion weekly’ worth buying. ‘ Fashion weekly’ lets the
readers know the genre is fashion that
comes out weekly. ‘best’ is also a
hyperbolic word that grabs the reader’s
attention.
Company People- Good looking model The reader would buy the magazine to
find out how to look as attractive.
