The survey responses showed that the majority of respondents were female, between 18-29 years old, and students, which aligns with the target market. Regarding music video genres, indie pop/rock was the most popular choice. Mise-en-scene was considered the most important element of a music video, followed by cinematography and editing. Respondents indicated they watch music videos often and provided feedback on what makes for an effective music video, including artistic ideas, scenes fitting the genre/lyrics, and good cinematography. Most preferred narrative style videos.