This document outlines the strengths, weaknesses, opportunities, and threats (SWOT) of research conducted for a domestic violence awareness campaign film. The strengths included gathering opinions from primary research and understanding audiences, as well as learning about domestic violence from secondary sources. Weaknesses involved people skipping questions or providing unhelpful answers in primary research and unreliable sources in secondary research. Opportunities comprised identifying a target audience and gaining pre-production insights from surveys. Threats centered on using unreliable information that could undermine the production or reaching the wrong audience.

1. S.W.O.T

2. Strengths
• The strengths of the primary research is that we got peoples opinions
its helpful for us to see what people think about domestic violence.
That lets us understand our audience and give us some ideas about
our campaign film.
• The strengths of secondary research is to get better idea what
domestic violence is. For example; watching videos about domestic
violence or reading articles about domestic violence. By using all
these secondary techniques we get idea what charities or companies
use for their own campaign films.

3. Weaknesses
• The weaknesses of primary research is that sometimes people skip
questions on the summary or write one word as a answer which is
not really helpful. The weaknesses of primary research is also that
people may be not honest and lie and when they doing that we get
false information.
• The weaknesses of secondary research is that some of the sources
we get information from can be not reliable. By that we spread
wrong information on our campaign film.

4. Opportunities
• In the survey we used question to ask audience their age that helped
us to get target audience for our campaign film.
• The survey helped with many ways with pre production
• The survey helped us to be aware of age groups, now we able to
choose primary and secondary audience.
• The understanding of the audience helped us to get better idea and
meaning of the advert.

5. Threats
• We may effect the production of our advert because information we
get can be not from reliable sources. That can be a really big
disadvantage because we would use wrong information in the
advert.
• Another threat can be that we choose wrong target audience and
there would be no point of advertising something that is not for the
right audience.

6. Threats
• We may effect the production of our advert because information we
get can be not from reliable sources. That can be a really big
disadvantage because we would use wrong information in the
advert.
• Another threat can be that we choose wrong target audience and
there would be no point of advertising something that is not for the
right audience.