The target audience for the media product are young adults aged 16-24 who enjoy music. They likely play a musical instrument, spend free time with friends attending concerts, and are interested in popular culture and different music genres. Specifically, the target audience is described as a young person who regularly listens to music, reads V magazine for music news and events, watches TV channels like E4 and Channel 4, and listens to radio stations like BBC Radio 1 and Capital FM.

1. Question 4Who would be the audience for my media product?

2. Two typical members of my target audienceMale and FemalePossibly play a musical instrumentA young adult age range, around 16-24Spends free time with friends, attending gigs and interested in live musicInterested in music and popular cultureListens to music regularly, on a daily basis, likely to own an i-pod/mp3 playerNot afraid to listen to something new and different, open to experiment with different genres

3. Customer ProfileAn audience member would be a young girl or boy who has a keen interest in music, they would buy V magazine monthly to keep up to date with the newest gigs, events and general music news. Other interests of theirs would be things like watching TV, including channels such as e4 and Channel 4, they would listen to the radio on stations such as BBC radio 1 and Capital fm which play popular, chart music along with new and upcoming artists and bands. They would be sociable and enjoy going out a lot to experience popular culture with friends and meeting new people along the way.They are likely to attend school, college or university, so would spend a considerable amount of time there. Also spending a fair amount of time completing homework and revision. The music which they prefer to listen to would be a wide range, the genre would change considering on their mood and what their doing. It could be anything ranging from rock and soul to pop and folk: this is why they like to read V magazine as it offers this great variety of music. They would go to festivals and concerts often as they also enjoy and appreciate live music.