The target audience for the media product would be teenage girls around 14 years old. They are typically middle class, white British girls who enjoy boybands like One Direction. They use social media daily to follow their favorite celebrities and save their pocket money to buy merchandise and attend concerts. On weekends, they go shopping with friends and listen to popular music. The target girl is sociable, fashionable, and relies on her parents for support while focusing on school.

1. Q4) Who would the audience be
for your media product?
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2. Stereotype
Assumptions that can be made about my target audience is the
following:
That they are of school age and go to school every day, and
achieve good grades. They may listen to music whilst travelling to
and from school, or learn an instrument at school. They get
pocket money of around £5 a week in which they will use to buy
the magazine. They use social media platforms such as twitter
and instagram to keep updated with their favourite celebrities.
They save up money and go to their concerts, they buy their new
magazines and purchase their merchandise. On the weekends
they go shopping with friends and listen to their favourite
boybands music. They have another hobby such as sports or
dance. Favourite colour is pink, and their favourite boy band is
one direction. The lifestyle they live is that they are dependent
on their parents and go to school. They are sociable, positive and
happy people.

3. Target audience examples:

4. Typical profile of target audience
• Female
• 14
• Middle class
• White British
• Fan of boybands (eg. One direction)
• Style icons are female solo singers in pop (eg.
Ariana Grande)
• Life style – girly, friendly.
• Income - £20 a month pocket money.