Ellie is a 16-year-old white British student living in Solihull, West Midlands who enjoys pop music and keeping up with trends. She follows artists like Beyoncé and Rihanna as role models and buys items like knee-high boots to fit in with pop styles. Ellie listens to music every day for relaxation and uses iTunes to download songs. She has an interest in music, fashion, gossip and would expect to see those topics as well as pictures and colors in a music magazine.

1. Target audience profile
General background
Name - Ellie
Age - 16
Ethnicity – White British
LivesinSolihull,west
midlands
Currentlyastudent,butis
planningonstudyingmedia
at university.
Feelingsaboutmusicmagazines
She doesn’tbuymusicmagazines
howeverhasknowledge of whatis
goingon inthe musicindustryand
whatis on the top of the charts. She
thinksthatmusicmagazinesare
interestingtolookat,because of the
brightcoloursusedinmagazines!
She likesthe lookof the topof the
popsmagazine. The reasonforthis
isbecause of the contentinitsuch
as the fashion,gossip,concert
informationandpictures!
Likesartist – MIA as she reinforces
a positive image ofAsian women in
hip hop.
General talk about music and fashion
She loveslisteningtomusic,especiallypop.She
findsthatshe can relate toit,whichhelpsherina
lotof real life situations.She findsartistssuchas
Beyoncé andRihannaaspiringandshe looksupto
themas role models.Elliekeepsupwiththe latest
fashionsinordertokeepup withtoday’strends.
She looksat images inthe mediapresstofollow
these trends.Forexample the latestfashionthat
all the pop artistsare wearingisknee highboots
and thisiswhat Ellieslatestpurchase is.She fits in
withthe stereotypical imageof popartists,asshe
isveryfashionable.
Interests
Interests dance and pop
music,she alsolikesto
knowaboutthe latest
gossipandlatesttrends.
She has an obsession
withbuyingnewmakeup.
Her music magazine
preferences
In a music magazine she
would expect to see,
gossip, pictures, colours
and all the codes and
convection expected in a
stereotypical music
magazine, such as
mastheads, cover lines,
puffs, main image and
direct mode of address!
Also would like the latest
news, trends, and gigs,
and would expect to see
bright, stereotypical
colours such as pink!
How she usesmusic
She attendsto concernsregularly,andenjoyslisteningtopopmusic.She usesiTunesto
downloadmusic.She listenstopopmusiceverydayforrelaxation.She said“she doesn’t
knowwhatshe woulddo withoutit”

2. Stereotypical target audience
Listenstoartistssuch as once direction.Theyare interestedinthe colourpink.The targetaudience
for thistype of magazine will be forpeople betweenthe agesof 14-16. Theywill enjoygossipand
glamour,andtheywill be interestedinboys.The mise enscene of the clothingwill be thingssuchas
a pinkor brightlycolouredtopwithjeans,these typesof peopleare usuallyuptodate withthe
lastedtrendsandfashion.Theylike wearingmakeupanddressingup. These people are usually,
working/middleclassgirlswhoreadthisgenre of popmagazine.