Target audience presentation
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The document discusses research conducted to identify the target audience for a horror film. A questionnaire was administered to 20 participants ranging in age from 16 to 60. The results found that most horror film fans are between 16-20 years old and are predominantly male. Respondents indicated they enjoy the thrill and suspense of horror films. Additional research using secondary statistics showed that 76% of horror film fans are between 15-25 years old, confirming that teenagers and young adults make up the primary target audience. With this audience information, the filmmaker can appropriately craft scenes including aspects the target group enjoys like suspense, psychological twists and gore.
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Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
Question 5
The filmmaker used Survey Monkey and social media to get feedback from their target audience on ideas for an opening scene depicting a woman being stalked. Respondents liked aspects that made the stalking feel realistic and generated mystery, but disliked that not enough time appeared to pass. They also wanted more stalker footage and a shot of the woman panicking after seeing her stalker. This feedback informed changes to improve tension and match audience expectations for the thriller genre.
Evaluation question 5
The document discusses using a questionnaire to appeal to the target audience for a murder mystery film project. The questionnaire helped gather information on the audience's preferences in the genre to create an intriguing opening murder scene that would interest them in watching the full movie. It also provided guidance on including an interesting storyline and addressing what the audience wanted to see in the film to keep them engaged throughout.
Audience
This document discusses identifying a target audience for a horror film project. It describes conducting a survey to learn about the audience's demographics, psychographics, and film preferences. The survey asked about gender, age, shopping habits, fears, personality, preferred genres, and recent horror movie viewing. The results showed the target audience is 18-24 year old middle class males and females. Over 35% find human figures the scariest, and 70% had watched a horror movie in the last 30 days with zombies being the scariest genre. This informed the filmmakers' choice to create a zombie horror film.
Thriller evaluation question 4
The target audience for the author's thriller opening scene is ages 15 and up. Research showed that thrillers usually target ages 17-25, but the author chose 15+ because the actors fit this age bracket and viewers this age could relate to them. Most questionnaire respondents who enjoyed thrillers were over 15, and many thrillers are rated for ages 15+, indicating interest from this group. To attract this audience, the author uploaded the opening to YouTube, where people searching similar topics may find it as a suggestion. The opening also uses recognizable music and props like an alarm clock that the target age range would relate to.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Survey Response To Thriller Films
The document describes a survey conducted for a thriller film. It asked questions about the target audience's gender, age, favorite thriller films and subgenres, preferred settings, and favorite background music. The questions were intended to help focus the film's content, characters, and elements on what the target audience wants and enjoys in thriller films. The survey provided useful research that informed the planning stage of the film by identifying key aspects to include.
Media evaluation question 5 - Abdul Sit
The document discusses how the author addressed their target audience of 18-25 year olds for a horror movie. They created a questionnaire with questions about horror movie preferences that was taken by 20 people in the target group. The results showed that the audience preferred scary films and found serial killers, graveyards, and football most frightening or appealing. The author used these findings to make creative decisions for their horror film, including including a scary tone, a female serial killer antagonist, an opening graveyard scene, and incorporating football. The questionnaire helped the author understand the audience's views and tailor the film accordingly.
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Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
Question 5
The filmmaker used Survey Monkey and social media to get feedback from their target audience on ideas for an opening scene depicting a woman being stalked. Respondents liked aspects that made the stalking feel realistic and generated mystery, but disliked that not enough time appeared to pass. They also wanted more stalker footage and a shot of the woman panicking after seeing her stalker. This feedback informed changes to improve tension and match audience expectations for the thriller genre.
Evaluation question 5
The document discusses using a questionnaire to appeal to the target audience for a murder mystery film project. The questionnaire helped gather information on the audience's preferences in the genre to create an intriguing opening murder scene that would interest them in watching the full movie. It also provided guidance on including an interesting storyline and addressing what the audience wanted to see in the film to keep them engaged throughout.
Audience
This document discusses identifying a target audience for a horror film project. It describes conducting a survey to learn about the audience's demographics, psychographics, and film preferences. The survey asked about gender, age, shopping habits, fears, personality, preferred genres, and recent horror movie viewing. The results showed the target audience is 18-24 year old middle class males and females. Over 35% find human figures the scariest, and 70% had watched a horror movie in the last 30 days with zombies being the scariest genre. This informed the filmmakers' choice to create a zombie horror film.
Thriller evaluation question 4
The target audience for the author's thriller opening scene is ages 15 and up. Research showed that thrillers usually target ages 17-25, but the author chose 15+ because the actors fit this age bracket and viewers this age could relate to them. Most questionnaire respondents who enjoyed thrillers were over 15, and many thrillers are rated for ages 15+, indicating interest from this group. To attract this audience, the author uploaded the opening to YouTube, where people searching similar topics may find it as a suggestion. The opening also uses recognizable music and props like an alarm clock that the target age range would relate to.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Survey Response To Thriller Films
The document describes a survey conducted for a thriller film. It asked questions about the target audience's gender, age, favorite thriller films and subgenres, preferred settings, and favorite background music. The questions were intended to help focus the film's content, characters, and elements on what the target audience wants and enjoys in thriller films. The survey provided useful research that informed the planning stage of the film by identifying key aspects to include.
Media evaluation question 5 - Abdul Sit
The document discusses how the author addressed their target audience of 18-25 year olds for a horror movie. They created a questionnaire with questions about horror movie preferences that was taken by 20 people in the target group. The results showed that the audience preferred scary films and found serial killers, graveyards, and football most frightening or appealing. The author used these findings to make creative decisions for their horror film, including including a scary tone, a female serial killer antagonist, an opening graveyard scene, and incorporating football. The questionnaire helped the author understand the audience's views and tailor the film accordingly.
Evaluation question three
The document discusses evaluation of media work through questionnaires. It states that questionnaires were created for a horror trailer, poster and magazine cover to get feedback on what audiences liked and disliked. The data from the questionnaires was then analyzed to understand overall audience opinions and whether the work related to existing media. The target audience for the media work was defined as males and females aged 18 and over, which was considered a stable and easily identifiable group that horror generally appeals to. After analyzing the questionnaire responses, it seems the audience reacted as expected. Feedback is important for media makers to understand what audiences want more or less of, so they can better entertain audiences by producing work that incorporates this feedback.
Questionnaire Analysis A2
The document provides an analysis of the results from a questionnaire given to the target audience for a media studies coursework project on horror film promotion. Some key results were that the majority of the target audience was female aged 15-17, most watched psychological horror films monthly or weekly, and enjoyed aspects like suspense, jump scares, and storylines. This informed that the promotional materials should be tailored to a younger female demographic and include these popular elements. Additionally, the film trailer was found to be the most influential part of promotion over posters or magazines.
Evaluation question 5- part 3
The document summarizes the results of a survey about a film product. 18 people responded to the survey about a thriller film sequence. 44.5% rated the product an 8 on how well it reflected the thriller genre. The music and character choice were cited as the most effective aspects. While some felt the music was a downfall, the creator chose to make an original soundtrack. Most respondents said they would be interested in a full feature film. The target age range identified was 15-18, matching the creator's goals. Feedback will help the creator improve aspects like narration for future projects.
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Questionnaire results
The document summarizes the results of a questionnaire given to a target audience for a horror film project. The questionnaire found that the primary audience for horror films is teenagers aged 16-20. It also found the audience was equally split between males and females. Most popular interests of the target audience related to typical teenage interests like going out, music, and TV. The majority of the audience watches horror films once a month and enjoys aspects like supernatural themes, suspense, tension, and realistic elements. This gives the filmmaker useful guidance on themes, genres, and elements to include to appeal to their target horror film audience.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
Media evaluation question 5
The document discusses research the author conducted on their target audience of teenagers aged 15-19 for a horror movie. They created a survey to distribute to their college that provided feedback on preferred character types, props, and storylines for horror movies. The author used this audience research to inform decisions about the killer, props, and storyline for their movie, as well as the best time to release it when more of their target demographic would be available to see it during holiday periods.
Criteria 5
The document discusses how the filmmaker conducted research to attract and address their audience for a social realism film. They did primary research through a questionnaire of 20 people to understand the demographics and familiarity with social realism. Secondary research involved analyzing similar social realism films to observe their audiences and conventions. The filmmaker decided to focus on drug abuse and relationships to relate to the target audience of 15-25 year olds of both genders, as informed by their research.
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Critical Approaches Brief 1
This document discusses different types of research methods used in media studies, including qualitative and quantitative research, primary and secondary research, as well as market research, audience research, and production research. It provides examples of each type of research from the film The Amazing Spiderman (2012). The document then outlines how the author conducted surveys to collect data to create a profile of the "average media student" and compiled the results to generate a fake Facebook profile that has convinced people of its authenticity.
Evaluation Q4+5
AS Media Studies.
Evaluation Q4 + 5:
Who would be the audience for your media product?
How did you attract / address your audience?
Survey Results
1) The survey found that most respondents were female, but the authors want a non-gendered audience. Age and gender are important for targeting the right audience.
2) Most respondents were under 18, showing that younger people use technology more. This will influence the targeted age group and film rating.
3) Horror was the most popular genre, likely due to the young respondent age. The next popular genre was action/adventure, so the film may contain some of these elements to appeal to more people.
Evaluation 4
The document discusses the target audience for a film. Based on secondary research from the UK Film Council, the target audience is defined as women under 35, men over 35 without children, mainly from upper or lower class. This provides a broad target spectrum. Research also showed interest in dramas was 35% of audiences. The selected demographic suits the film as those ages commonly have strong views on related subjects. The film targets older viewers from 16-52 years old of either gender. It is difficult to target a specific gender as the film includes children and drama, but statistics show females may be more suited. The main target is an educated audience, which allows darker topics and pushing boundaries that mainstream audiences may find too much.
What have you learned from your audience feedback
From the feedback survey of their film trailer:
- The majority of viewers were between 18-22, partially meeting the target audience.
- 9 out of 10 viewers correctly identified the genre as urban/hood drama.
- Most viewers rated the trailer 5 stars and would recommend it to friends.
- All viewers said they would watch the full movie if it was released.
Question 4&5
The target audience for the media product is 15-24 year olds who enjoy thrillers. Research shows thrillers appeal to this age group because they like excitement. Successful thrillers like Blair Witch and Paranormal Activity targeted this same audience. The document discusses attracting this audience through social media like Facebook and Twitter, which this age group uses heavily. Posters were also made for those not on social media. The thriller genre in gaming was researched to understand what this target audience enjoys, and elements from successful thriller films and games were incorporated into the planning of the media product.
Audience
The document discusses audience theories and research conducted to understand audience preferences for documentaries. It describes theories by Burton, Maslow and Dyer on how audiences can be categorized and why they are drawn to certain media. It then details research using a focus group to understand what type of documentaries people prefer in terms of style, narrative structure and presenters. The results found people generally prefer documentaries with a presenter on screen and a quest narrative structure.
Horror trailer premiere (PARASOCIAL)
This document contains details about distributing tickets and notices to invite people to view a trailer, magazine, and film poster. A questionnaire with open and closed questions was created and distributed to 12 people from the target audience after they viewed the materials. The questions were intended to collect feedback on perceptions and opinions of the promotional materials. Data from the questionnaires was analyzed to identify the most common responses.
Noir audience research
The document analyzes the results of a survey of a target audience for a film noir opening title sequence. Key findings include: the average age of respondents is 35.7 years old, ranging from 30-40 years mostly; the audience is split 50% male and 50% female; 60% liked or somewhat liked noir films with The Maltese Falcon being the most popular; and most access films through DVDs/Blu-ray or online streaming and downloads. Based on the responses, the sequence will target 30-40 year olds and be suitable for both men and women, take inspiration from The Maltese Falcon, and could be distributed online.
Target audience research iii
The document discusses qualitative research conducted to identify the target audience for a media product. Primary research involved qualitative questions to demographic and object-oriented questions. This helped identify that the target audience was 15-20 year olds living in the suburbs. Secondary research confirmed this. A qualitative questionnaire was developed with 18 questions, including demographic questions and questions about film preferences and social realism. Content analysis of the responses revealed recurring themes that the target audience prefers mysterious film openings that reveal themes/issues realistically over unrealistic Hollywood films. The target audience for the opening film sequence is adolescents who will respond best to a mysterious, shocking sequence revealing a theme or issue realistically.
Film Poster Analysis 9
Forrest Gump is a 1994 epic romantic comedy-drama film. The target audience for this film ranged from young men and women to older audiences, attracting a large demographic. The protagonist Forrest Gump is depicted alone on a bench in the poster, representing his isolation and differences from others. The simplicity of the poster and protagonist symbolize the simplicity that will be portrayed of Forrest Gump in the film.
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Evaluation question three
The document discusses evaluation of media work through questionnaires. It states that questionnaires were created for a horror trailer, poster and magazine cover to get feedback on what audiences liked and disliked. The data from the questionnaires was then analyzed to understand overall audience opinions and whether the work related to existing media. The target audience for the media work was defined as males and females aged 18 and over, which was considered a stable and easily identifiable group that horror generally appeals to. After analyzing the questionnaire responses, it seems the audience reacted as expected. Feedback is important for media makers to understand what audiences want more or less of, so they can better entertain audiences by producing work that incorporates this feedback.
Questionnaire Analysis A2
The document provides an analysis of the results from a questionnaire given to the target audience for a media studies coursework project on horror film promotion. Some key results were that the majority of the target audience was female aged 15-17, most watched psychological horror films monthly or weekly, and enjoyed aspects like suspense, jump scares, and storylines. This informed that the promotional materials should be tailored to a younger female demographic and include these popular elements. Additionally, the film trailer was found to be the most influential part of promotion over posters or magazines.
Evaluation question 5- part 3
The document summarizes the results of a survey about a film product. 18 people responded to the survey about a thriller film sequence. 44.5% rated the product an 8 on how well it reflected the thriller genre. The music and character choice were cited as the most effective aspects. While some felt the music was a downfall, the creator chose to make an original soundtrack. Most respondents said they would be interested in a full feature film. The target age range identified was 15-18, matching the creator's goals. Feedback will help the creator improve aspects like narration for future projects.
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Questionnaire results
The document summarizes the results of a questionnaire given to a target audience for a horror film project. The questionnaire found that the primary audience for horror films is teenagers aged 16-20. It also found the audience was equally split between males and females. Most popular interests of the target audience related to typical teenage interests like going out, music, and TV. The majority of the audience watches horror films once a month and enjoys aspects like supernatural themes, suspense, tension, and realistic elements. This gives the filmmaker useful guidance on themes, genres, and elements to include to appeal to their target horror film audience.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
Media evaluation question 5
The document discusses research the author conducted on their target audience of teenagers aged 15-19 for a horror movie. They created a survey to distribute to their college that provided feedback on preferred character types, props, and storylines for horror movies. The author used this audience research to inform decisions about the killer, props, and storyline for their movie, as well as the best time to release it when more of their target demographic would be available to see it during holiday periods.
Criteria 5
The document discusses how the filmmaker conducted research to attract and address their audience for a social realism film. They did primary research through a questionnaire of 20 people to understand the demographics and familiarity with social realism. Secondary research involved analyzing similar social realism films to observe their audiences and conventions. The filmmaker decided to focus on drug abuse and relationships to relate to the target audience of 15-25 year olds of both genders, as informed by their research.
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Critical Approaches Brief 1
This document discusses different types of research methods used in media studies, including qualitative and quantitative research, primary and secondary research, as well as market research, audience research, and production research. It provides examples of each type of research from the film The Amazing Spiderman (2012). The document then outlines how the author conducted surveys to collect data to create a profile of the "average media student" and compiled the results to generate a fake Facebook profile that has convinced people of its authenticity.
Evaluation Q4+5
AS Media Studies.
Evaluation Q4 + 5:
Who would be the audience for your media product?
How did you attract / address your audience?
Survey Results
1) The survey found that most respondents were female, but the authors want a non-gendered audience. Age and gender are important for targeting the right audience.
2) Most respondents were under 18, showing that younger people use technology more. This will influence the targeted age group and film rating.
3) Horror was the most popular genre, likely due to the young respondent age. The next popular genre was action/adventure, so the film may contain some of these elements to appeal to more people.
Evaluation 4
The document discusses the target audience for a film. Based on secondary research from the UK Film Council, the target audience is defined as women under 35, men over 35 without children, mainly from upper or lower class. This provides a broad target spectrum. Research also showed interest in dramas was 35% of audiences. The selected demographic suits the film as those ages commonly have strong views on related subjects. The film targets older viewers from 16-52 years old of either gender. It is difficult to target a specific gender as the film includes children and drama, but statistics show females may be more suited. The main target is an educated audience, which allows darker topics and pushing boundaries that mainstream audiences may find too much.
What have you learned from your audience feedback
From the feedback survey of their film trailer:
- The majority of viewers were between 18-22, partially meeting the target audience.
- 9 out of 10 viewers correctly identified the genre as urban/hood drama.
- Most viewers rated the trailer 5 stars and would recommend it to friends.
- All viewers said they would watch the full movie if it was released.
Question 4&5
The target audience for the media product is 15-24 year olds who enjoy thrillers. Research shows thrillers appeal to this age group because they like excitement. Successful thrillers like Blair Witch and Paranormal Activity targeted this same audience. The document discusses attracting this audience through social media like Facebook and Twitter, which this age group uses heavily. Posters were also made for those not on social media. The thriller genre in gaming was researched to understand what this target audience enjoys, and elements from successful thriller films and games were incorporated into the planning of the media product.
Audience
The document discusses audience theories and research conducted to understand audience preferences for documentaries. It describes theories by Burton, Maslow and Dyer on how audiences can be categorized and why they are drawn to certain media. It then details research using a focus group to understand what type of documentaries people prefer in terms of style, narrative structure and presenters. The results found people generally prefer documentaries with a presenter on screen and a quest narrative structure.
Horror trailer premiere (PARASOCIAL)
This document contains details about distributing tickets and notices to invite people to view a trailer, magazine, and film poster. A questionnaire with open and closed questions was created and distributed to 12 people from the target audience after they viewed the materials. The questions were intended to collect feedback on perceptions and opinions of the promotional materials. Data from the questionnaires was analyzed to identify the most common responses.
Noir audience research
The document analyzes the results of a survey of a target audience for a film noir opening title sequence. Key findings include: the average age of respondents is 35.7 years old, ranging from 30-40 years mostly; the audience is split 50% male and 50% female; 60% liked or somewhat liked noir films with The Maltese Falcon being the most popular; and most access films through DVDs/Blu-ray or online streaming and downloads. Based on the responses, the sequence will target 30-40 year olds and be suitable for both men and women, take inspiration from The Maltese Falcon, and could be distributed online.
Target audience research iii
The document discusses qualitative research conducted to identify the target audience for a media product. Primary research involved qualitative questions to demographic and object-oriented questions. This helped identify that the target audience was 15-20 year olds living in the suburbs. Secondary research confirmed this. A qualitative questionnaire was developed with 18 questions, including demographic questions and questions about film preferences and social realism. Content analysis of the responses revealed recurring themes that the target audience prefers mysterious film openings that reveal themes/issues realistically over unrealistic Hollywood films. The target audience for the opening film sequence is adolescents who will respond best to a mysterious, shocking sequence revealing a theme or issue realistically.
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Forrest Gump is a 1994 epic romantic comedy-drama film. The target audience for this film ranged from young men and women to older audiences, attracting a large demographic. The protagonist Forrest Gump is depicted alone on a bench in the poster, representing his isolation and differences from others. The simplicity of the poster and protagonist symbolize the simplicity that will be portrayed of Forrest Gump in the film.
Total film target audience
Total Film magazine targets 15-35 year olds interested in mainstream cinema. Its glossy design and full-bleed images of blockbuster films like The Dark Knight Rises appeal to readers' interest in major Hollywood releases. The magazine promises a comprehensive overview of upcoming films and film news through multiple cover stories and features. It aims to position itself as an authoritative guide for informed film fans seeking opinions rather than press releases.
Target audience presentation
Christopher Cowling's target audience for his rock music magazine is 16-26 year olds, as well as older people who still enjoy rock music. As a college student interested in rock himself, he aims to appeal to other college and university students. The magazine will target both male and female readers, as rock music is enjoyed by both genders. While richer people may be able to afford the magazine, it will be priced reasonably so that people from all social classes and income levels can purchase it. The magazine will focus on topics related to rock concerts, gaming, music and time spent with friends to appeal to the target audience's interests in those areas.
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Target audience presentation
The document discusses the target audience for a horror film. It aims for a broad, mass audience by including typical horror film codes and conventions while avoiding overly explicit or unexpected scenes that could alienate viewers. Both male and female characters would be included to appeal to both genders. The target age range is 15 and older since younger children's parents may not approve. Locations featured will be familiar to the target suburban audience to create a sense of familiarity.
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This document discusses target audience research for a crime/British drama film. The target audience is males and females between 15-21 years old living in London who would be able to identify with the content as they are in secondary school, college, or recently finished college. Specifically, the audience would typically be of black Afro-Caribbean or mixed ethnicity from a single mother household in London with absent fathers and siblings. While the film targets males due to its violent content, it could also interest females due to its realistic and dramatic elements.
Pitching a film
This document provides guidance on how to structure a presentation pitching a film idea. It recommends including information about the production company, film genre and conventions, narrative synopsis using equilibrium-disequilibrium-new equilibrium structure, key characters and potential actors, desired director, comparable existing films, target audience, a one-sentence logline, and a 200-word pitch encapsulating the film's narrative, characters, genre and vision. The goal is to concisely communicate the essential details about the proposed film.
Target Audience
The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
The film being made addresses differences that separate youth, in hopes of promoting understanding between backgrounds. The
Film Pitch Presentation
This short film is based on the classic fairy tale of Little Red Riding Hood. It features Little Red Riding Hood and her mother as narrators of the story. The wolf is also a character in the retelling of the fairy tale in film format.
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This document provides an overview and synopsis for a psychological thriller film project involving a young girl named Alice and her doll. Key points include:
- The film will attract audiences without revealing too much of the plot. It is aimed at ages 15 and over.
- As a psychological thriller, characters rely on their mental abilities rather than physical strength to overcome enemies. Suspense comes from characters preying on each other's minds.
- The film takes inspiration from movies where innocent children are involved in disturbing acts or seem evil, leaving the audience unsure of who is responsible. Ultimately, it is revealed the doll is the killer.
- Scary London locations will be used, including outside of a school
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My Target Audience Research - Genre Horror
The document summarizes the results of a questionnaire given to participants about the horror genre to help the author target their short film. The questionnaire asked about gender, age, horror film preferences, favorite types and films. Most respondents who liked horror were aged 18-25 and enjoyed psychological horror. Expectations for horror films included gore, murder, suspense and tension. This influenced the author to make their opening mysterious to intrigue audiences and reveal answers later. The evaluation notes areas for improvement like adding more character/setting questions and a broader range of participants.
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The document summarizes the results of a survey conducted to inform the production of a short film. The survey found that:
1) The target audience is diverse in age but mostly under 18-24 years old, and is split equally between men and women.
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This document provides details on the target audience for three horror film posters. The posters will target 16-19 year olds, with an even gender split, as primary research found 70% of this age group enjoys horror films. The target demographic likely falls under social grades D and E as students or low-income workers. In terms of psychographics, the posters will likely resonate most with "Aspirers" and "Explorers" who value status, adventure, and discovery. The narrative of the film serves as a warning for teenagers seeking fame online by exploring dangerous areas.
Media task
The film industry conducts test screenings of films for invited audiences to determine their target demographic and refine their marketing strategies. Feedback from these test audiences allows filmmakers to identify if any changes need to be made to better appeal to their target group. Considerable money and resources are spent on market research like screenings and surveys to ensure the film's message is effectively reaching its intended audience.
Media task
The filmmaker conducted primary and secondary research to determine their target audience for a psychological thriller film. Through a survey, they found their target audience was 16-36 year olds who enjoyed the thriller genre. They also researched successful psychological thrillers to learn about their audiences. The filmmaker tested marketing materials like a teaser trailer, poster, and magazine cover with classmates, who provided feedback that helped improve the materials and confirmed the appeal to the target demographic.
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This document summarizes a found footage horror film that was released by authorities as a warning to teenagers. It follows two teenagers who set out to film a supposed criminal but discover something more dangerous. They disappear by sunrise and are never seen again. Authorities were unable to find the teenagers after discovering their camera and declared it a cold case.
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The document discusses research conducted on the target audience for a horror film trailer. It was found that the film should target both males and females, as there were only slight gender differences. However, there was a significant difference in opinions between younger and older people, so the target audience was identified as young adults. Research also found that supernatural horror was the most popular genre. The document then discusses theories around why audiences consume media and how they can be passive or active. It provides examples of how horror films may influence or manipulate certain audiences. Feedback on the created trailer showed that it was an effective horror trailer that made the intended audience want to see the full film.
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This document provides details about a survey conducted to understand the target audience for horror film posters. The survey found that the target audience is 16-18 year olds, with an equal gender split, who enjoy discovering new films on social media and are influenced by the opinions of others. Most respondents said they enjoyed the horror genre, including found footage films similar to the one being advertised, showing there is potential for the hypothetical film's posters to be successful at reaching and appealing to this younger demographic.
What have you learned from your audience feedback?
The student conducted initial focus groups and surveys to understand their target audience and what type of horror film trailer would appeal to them. The focus group suggested creating a "found footage" style trailer that could be filmed with a camcorder. Surveys of people aged 12-21 found that most enjoyed horror films and preferred trailers that left them curious without revealing too much. When the student showed the final trailer to the same people surveyed, they correctly identified the target demographic and said they enjoyed the "jumpy" scenes and unexpected appearance of the antagonist at the end. The feedback confirmed the student successfully created an effective trailer for their target audience.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
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The document discusses research conducted on the target audience for a horror film trailer. It was found that the target should be young adults, as there were differences in opinions between young people and those over 21. Research also showed that 60% of respondents preferred supernatural/paranormal horror over slasher or torture genres. Feedback on the trailer showed that it was easy to understand and conveyed the horror genre well, with all viewers expressing interest in seeing the full film.
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The document discusses how film producers analyze audiences through demographic profiling to determine who their target audience is for a new film. Producers consider details like age, social class, income level, gender, sexual orientation, religion, and race of potential viewers. They also look at whether audiences prefer mainstream or alternative films. Producers conduct primary research by directly asking audiences questions. They use this information to narrow down their target audience and make decisions about the type of film to create. Demographic profiling helps producers attract larger audiences and make films more successful commercially.
media evaluation question 4
The document discusses the target audience for a media product created by the author. Through surveys, focus groups, and internet research, the author determined that the target audience was likely young adults attracted to the young male protagonist, and females in particular who would enjoy the thrilling suspense. A focus group provided feedback that changed the author's ideas and helped them understand how to engage the target audience. Additional surveys and research online confirmed that the target audience was females aged 15-18.
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Maryam Latifi conducted audience research for her documentary on government censorship of sexually explicit music videos. She found that her initial target audience of 16-17 year olds was not appropriate, as they lacked knowledge of the topic. She also found that her title was too long. Based on the research, she revised her target audience to be older and more educated individuals familiar with issues of censorship. She also shortened the title. The research showed preferences for an investigative documentary using factual information and opinions, distributed online for viewing on laptops.
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The document analyzes the target audience for a horror film. A survey was conducted of males and females ages 12-24 in Hartlepool, England. The survey results showed that 87.5% of respondents were male and most were between ages 12-17 or 18-24. All respondents enjoyed watching films and their preferred genre was horror. Therefore, the target audience for the film is males ages 12-24, as they have spare time and money as students and showed interest in horror films based on the survey results. The film will need a well-written script and storylines to appeal to this audience.
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- The document discusses research conducted with the target audience for a horror media product. Questionnaires and interviews provided information on preferred horror subgenres (zombie, comedy, psychological) and expectations for the genre.
- The target audience was identified as ABC1 males and females aged 16-25 who enjoy music, films, reading and socializing.
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The questionnaire results showed that most respondents were female, between 15-18 years old, and enjoyed shopping in their spare time. Nearly all respondents watched horror films, with over 70% watching them regularly. Respondents enjoyed the tension and plot twists in horror films and predominantly favored supernatural horror films. They expected trailers to include montages of gripping scenes without giving too much away, and found fast pacing, introductions to characters, and sound/music appealing in trailers.
Essay
The document provides information on various research techniques for movies, including audience research, market research, and production research. It discusses the purposes and methods for each type of research. For audience research, suitable methods include questionnaires, surveys, and interviews to learn demographics and preferences of the target audience. For market research on a new movie, recommended techniques are questionnaires, online reviews and ratings to understand the competition and what viewers like. Production research examines a film's resources, schedule and budget.
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The document discusses the intentions and target audience for a horror movie trailer production. The producer wanted the trailer to leave audiences feeling tense and scared, while also enticing them to watch the full film. Research showed the target demographic was 16-21 year olds. Audience feedback indicated most would watch and pay to see the full movie, correctly identifying the genres as horror and action. The producer felt the trailer was a success in meeting its goals.
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The document summarizes audience research conducted to inform the creation of a horror film trailer. A questionnaire was distributed to 30 people asking about preferences for horror film and trailer content and features. Respondents preferred psychological horror and indicated suspense music and darkness were good openings for a trailer. Most respondents were between ages 16-18 or 19-20, informing the target age range. The research was intended to align the trailer with what the target audience prefers.
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Evaluation Task 4 - who is your audience and what have you learned from them?
Evaluation Task 4 - who is your audience and what have you learned from them?
What have you learned from your audience feedback?
What have you learned from your audience feedback?
What have you learned from your audience feedback.pptx2
What have you learned from your audience feedback.pptx2
Target audience presentation
- 1. Target Audience Questionnaire and secondary statistics
- 2. Horror Film Target Audience Questionnaire • I decided to produce a questionnaire to give to 20 participants. There were a range of ages of the participants. They ranges between 16-60. • My questionnaire was specifically about Horror Films. We did this so I can collate all of the information so I would have a greater understanding of who our target audiences are, and what they expect to see and what attracts our target audience to this specific genre. This means we would know what things we should most definitely include to attract our target audience. • A questionnaire is a great way of gathering information from a range of people to come to a conclusion that can add to research.
- 4. What I have found out… • (Question 1) I found out that most of the people that like horror films are between the ages of 16-20 • (Question 2) The majority of people that like horror films were men. • (Question 3ii) I found out that the main reason people enjoy horror films is because they are exhilarating and full of suspense. The use of the gory scenes keeps them on edge and the jumpy bits scare them which they enjoy the thrill of. The ‘scariness’ is the main aspect which draws the audience in. • This not allows me to know what people like and expect to see, so I can make sure I include these feature into my film opening.
- 5. • ( Question 6) I also found out that overall, the main things they expect to see is suspense/tension, psychological twists, unknown/questionable plot and gore scenes. • This has given me an insight into the expectations my target audience has for their favoured genre. This then allows me to make sure I include these aspects to ensure my target audience would be satisfied. My findings have been useful… These results/answers I have collected have now given me a greater insight to my target audience, who they are, what they are like, what they expects and what they enjoy specifically about the genre I am trying to create. I now know that the one particular target audience my film opening will try and appeal to is 16- 20 year olds (teenagers to young adults). I also know what aspects, specific codes and conventions I need to include to fit my audiences expectations. As my film is a zombie/post-apocalyptic horror film, I know what sort of aspects are relevant and as I have researched zombie films, I know how to include these typical aspects/codes and conventions professionally and effectively.
- 6. Secondary evidence (statistics) • My group and I acknowledged the fact that our research/results may not be as complete as other, more thoroughly researched and valid secondary sources, thus we decided to research what other people have found out. 76% 16% 4% 2% 0% 2% Percentage of age groups that like horror films 15-25 26-35 36-50 51-65 Over 65 Under 15 The results show that 15-25 year olds are the age group that like horror films the most, thus they are the main target audience. This proves that teenagers/young adults are the main target audience for horror films