Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. About Jay-z
• Born Shawn Corey Carter, Jay-z is an American rapper,
record producer and entrepreneur. He is one of the most
successful and well known hip-pop artist and a
successful entrepreneur in America with a net worth of
$500 million.
• He has sold 50 million albums worldwide and his rise to
success has enabled him to bring up artists like Rita ora
with his own record label called Rockefeller. During his
years as a hip-hop artist he has worked and collaborated
with other well established hip-hop and rap artists such
as Rihanna, Kanye west and his wife Beyoncé
• He then Married Beyoncé in 2008 and became a father to
a girl called Ivy Blue in 2012 .
5. “Generation M: Media in the lives of 8-18
year olds” found that hip hop music is by
far the most popular music genre for
children and teenagers, with 65 percent of
8-18 year olds listening to it on a daily
basis- Wikipedia
6. Jay-Z’s audience when he started out
would have been a niche audience
aiming at African Americans from the
ghetto of whom he can relate to. As he
grew in status, image and popularity he
began to be a far more mainstream
artist with different ages and ethnic
groups listening to his music. This
enabled him and his record label to
profit from a larger fan base, being able
to perform at music festivals such as
Glastonbury and Reading, further
allowing him to reach his music out to
indie and rock fans. Also Jay-Z has
done various collaborations with
numerous artists, for example Linkin
Park with the album, Collision Course,
in order to adapt to survive in the
music industry through making music
new with the times.
http://behindtheartist.blogspot.co.uk/2012/09/beh
music-jay-z.html
8. The Explorer
These people are driven by a need for discovery,
challenge and new frontiers. Young in nature, if not
in reality, Explorers are often the first to try out new
ideas and experiences. They respond to brands that
offer new sensations, indulgence and instant effects.
In short, difference is what they seek out. Their core
need in life is discovery.
Artists associated with Explorers include: Rudimental - because they have tried something
different from most artists and are very specific of the
Drum and Bass genre. Also they have tried various
collaborations with all different kinds of artists from
“MC Shantie” to “john Newman, indicating they are
always keen to try out new challenges and ideas,
discovering good collaborations. There music is
unique to most other mainstream artists, which
creates the concept of Rudimental being different.
9. The Aspirer
Materialistic, acquisitive people, who are driven by
others’ perceptions of them rather than by their own
values. As a result, they respond to what others
perceive as being superficial: image, appearance,
persona, charisma and fashion. An attractive pack is as
important to them as its contents. Their core need in life
is for Status.
Artists associated with the Aspirer include: - Eminem as they care a lot about there image because they try to
give messages to their audience through the use of
their song lyrics. This contributes to others’ perceptions
of them as the persona at which they are given off
singing the lyrics and their attitude towards it, highlight
their charisma. Also artists such as Eminem always
wear a lot of expensive jewellery is their music videos
and at their concerts to show their prestige and status
because it is their core need in life.
10. The Succeeder
Succeeders possess self-confidence, have a strong goal orientation and tend
to be very organised. As a result, they tend to occupy positions of
responsibility in society. Their investment in the status quo means they tend to
support it. When it comes to brands, they seek reward and prestige, and will
often seek out the best, because that is what they feel they deserve. On the
other hand, they also seek out caring and protective brands - their aggressive
attitude to life means they need to relax occasionally. Their core need in life is
for Control.
Artists associated with Succeeders include:- 50 Cent - because he came from
a relatively small/poverty hit background and made it all the way to the top,
achieving his main goal. Also in his music videos he is seen wearing
numerous well known brands that are very expensive, for example in his
music video of “We Up” he is seen wearing a Rolex watch while being in a
mansion, highlighting how he seeks out the best. - Calvin Harris and Ellie
Golding - because they have gained a huge reputation, which is shown with
them being invited to perform at events such as the Capital Summertime Ball.
This is shown in their music video of “I Need Your Love” as they are seen
enjoying their job, making music, as they are joking around indicating they
have achieved their ambitions they had when they were younger. Also in the
video they are seen using various high end equipment, for example, they get
in a helicopter and a speedboat, items that are associated with rich people. Kanye West - He always wears trendy brands, wore a Saint Lauren tee-shirt
in his “Stronger” music video and as well wore his white glasses, that became
a big hit showing his prestige. Also he has a great deal of self-confidence as
he is a solo artist and a strong goal orientation, otherwise he wouldn’t of got to
where he is today from his beginnings if he didn’t possess those qualities.
11. The Reformer
Don’t tell me what to do or what to think” says the
Reformer, valuing their own independent judgement.
Reformers are the most anti-materialistic of the seven
groups, and are often perceived as intellectual. They
are socially aware, and pride themselves on
tolerance. Reformers seek out the authentic and the
harmonious, and are often at the leading edge of
society. However, unlike Explorers, they will not buy
things just because they are new. Their core need in
life is for Enlightenment.
Artists associated with Reformers include: - The
Rolling Stones - They were received as symbols and
leaders of rebellious youth, highlighting the concept of
“don’t tell me what to do or what to think”, with them
as characters being very unique and whacky. This
promoted them as a band different from the
rest,helping then be at the leading edge of society.
12. the Mainstream
These are people who live in the world of the
domestic and the everyday. A daily routine is
fundamental to the way they live their lives. Their life
choices are ‘we’ rather than me’. As their name
implies, they are the mainstream of society. They
are the largest group of people within 4Cs across
the world. They respond to big established brands,
to ‘family’ brands and to offers to value for money.
Their core need in life is for Security.
Artists associated with Mainstreamers include: Wanted - because as indicated by the official UK
charts, they have a broad audience with their fans
being the mainstream of society. As well they are a
group that sing uplifting songs that all the family can
listen to, whom are a well established brand. Dizzee Rascal - As times have changed so has
music, as a result this artist has had to adapt to
survive in the music industry. By targeting a more
mainstream audience, collaborating with artists such
as Robbie Williams with “Goin Crazy” in order to
achieve this and becoming a established artist.
13. The Struggler
Strugglers live for today, and make few
plans for tomorrow. Others often see
them as victims, losers and wasters aimless, disorganised people with few
resources apart from their own physical
skill. If they get on in life, it will depend
more on a winning lottery ticket than
anything they do themselves. They are
heavy consumers of alcohol and junk
food. Visual impact and physical
sensation are an important element of
their brand choices. In essence, they
seek Escape.
Artist associated with the Struggler
include: - Linkin Park - as the people who
go to their concerts go in order to let
some steam out and escape from their
everyday life, to have a enjoyable time for
a few hours. Also the music that this artist
in particular plays is very emotionally
driven and is in the genre of rock.
14. The Resigned
These are predominantly older people
with constant, unchanging values built up
over time. For them, the past is bathed in
a warm nostalgic glow. They respect
institutions and enjoy acting in traditional
roles. Their brand choices are driven by a
need for safety and for economy. They
choose above all what is familiar to them.
In life, their aim is basic: it is to survive.
Artists associated with the resigned
include: - Tom Jones - He started out a
while ago so his core audience are of a
older age, who have been loyal
supporters all their lives because he is a
artist that is familiar to them. Also due to
them knowing exactly what there getting
with Tom Jones they feel an element of
safety in buying into the artists brand.
15. Psychographic profile of our audience
Our Psychographic profile for our target audience would be an Aspirer as the song
itself and the title are about being “Young Forever” in terms of image, appearance,
persona, charisma and fashion. Meanwhile, the artists who sang the song, Jay-Z
with the collaboration of Mr Hudson, are of high status and stature because of their
success in the music industry and their efforts to improve people’s perceptions of
them. This song would also fit into the psychographic area of the Mainstream youth
due to Jay-z's success in the music industry over the years and sine he's a big
trademark worldwide. Consequently, he can't limit himself to a specific
psychographic group that he started with at the beginning of his career instead he
has to target other psychographics in order to get the largest fan base and
listeners. This is to connote himself generally as a successful musician within the
music industry as he needs to target the psychographics that the greater of the
population are in. In addition, we will aim our music video at a young audience as
they make up a large proportion of our artist's sales, while being a large 'aspirer'
representation. Also we will target the middle class because they can afford to
purchase our songs and as well attend our concert due to them being a
'succeeder'.
16. How we will attract our target audience through
camera, editing and mise en scene?
We will attract our target audience through camerawork by ensuring we have quick and creative camera shots within our
music video. This will ensure the viewer will be interested and entertained throughout which will culminate in the audience
enjoying the music video a lot. Meanwhile, in order to fulfil the generic conventions of our songs genre we have made sure
we used a lot of close ups and various shots to highlight the artist's emotions and to further enhance their appearance. This
mise en scene will be crucial for our success because the psychographic profile of our target audience is the Aspirer whom
care a lot about what others think of them with status being their core need. As a result our artist will be seen wearing
designer clothes; jeans, jacket/coat and shoes, in our music video so then the 'aspirer' would enjoy the video more by being
able to relate to certain elements. In addition, the fact that our artist will look comfortable in his surroundings will helps us
portray him as being a successful professional who has reached the peak of his career and is reaping the rewards of his
prestige and status as a result of his hard work. These are the main key ideals that 'aspirers' seek to achieve and will help
us successfully target our song's audience. This combination of locations and clothing we will use will be strong common
conventions of hip-hop music videos, while appealing to the psychographic profile of the 'succeeder', whom will be able to
relate to our artist as both the 'succeeder' and our artist have strong goal orientations that have helped them get to where
they are today. Finally, the main theme of most artists in hip-hop is that they started from the bottom and have worked their
way up to become recognised and well known in the music industry. A concept that we wanted to use to look professional
and current.
16
18. How would we do it?
• We would also address our audience within our music video by bringing it far close to home, as will be using a
younger age range within our music video. There would be no close ups on materialistic items but conceptual
images of a legacy. This would address it far close to home especially for the older sector within our artists
target audience who listen to rap and mostly to teenagers,who want to focus on the future and in how are they
going to leave their mark on this world. The song we chose, Forever young focuses on the issues of legacy and
the conceptual images that our target audience (Teenagers) can relate to such as parties and being social with
friends. The theme of legacy is what we would like to continue through out our video and this what we are
aiming at if we’re hoping our video to be a mainstream success.
• We are going to stick to the same black and white format that is on the video however with our mise en scene,
its going to reflect the aspect of a typical teenagers life as we are going to film at parties and parks as that is
what mostly teenagers are associated with and are most know to do in their spare time. This is how we would
address and attract our audience by rein acting partially their stages of life in an aim of legacy.