Forrest Gump is a 1994 epic romantic comedy-drama film. The target audience for this film ranged from young men and women to older audiences, attracting a large demographic. The protagonist Forrest Gump is depicted alone on a bench in the poster, representing his isolation and differences from others. The simplicity of the poster and protagonist symbolize the simplicity that will be portrayed of Forrest Gump in the film.

1. Forrest Gump
A 1994 epic romanticcomedy- drama film. The
target audience for this film
ranged from young men
and women to the older
generation, attracting a
large demographic
audience.

2. 

Stereotypical of film posters, ‘Forrest
Gump’ has it’s production team’s name,
logo and some production members
displayed. This information appears to be
in smaller font and in a lower key colour
because it is not as important for the
audience to read as it’s main conventions.
The date being at the bottom of the page
stands out in comparison to the anchorage
text below. ‘July 6th’ is in larger typography
and a blue colour which is visually effective
on it’s white background as it will capture
the audience’s attention, allowing them to
know what day ‘Forrest Gump’ is released.

3. 
The photography consists of
denotations of the protagonist of the
film sitting on a bench in a beige
coloured suit with a brief case. The
character is looking to the left in an
upward direction. The photo
conotates as a working class man,
the way in which he is looking up
signifies that he is a hopeful character
which the audience will see as
likeable.

4. The fact that he is sitting alone represents his isolation, this is a
visual code to tell the audience that his character is different to
other characters and in the film this is reflected through his
previous struggles with walking. Because he is isolated the
audience will sympathise with him, they may also be drawn into
watching the film due to the simplicity of the poster which also
symbolises the simplicity of the protagonist that will be portrayed
in the film.

5. The anchorage text is an eye-catching feature
of this film poster as the background is white
and the typography of blue and red, the red
symbolises passion as the film carries a theme
of romance, whilst the blue represents the
sorrowful elements in it’s content.
The typography in small black font written
above the film title tells the audience that the
this film will be inspirational with it’s words ‘The
world will never be the same’.
‘Tom Hanks’ who is a famous actor, has his
name written in large font above the film
title to state that he plays the protagonist
who is ‘Forrest Gump’, this is a form of
celebrity endorsement, the audience who
see this film poster could be encouraged to
watch the film because they may recognise
the actor.

6. Judging by the overall appearance of
the film poster, the white background
and protagonist looking across into an
upward direction signifies that the film
could follow Todrov’s theory, which
encourages the target audience to
see it.