This is part 1 of my critical responses assignment for my college course.

1. Critical Approaches
Brief One
James Morris

2. Qualitative :
To gain an understanding of underlying reasons
and motivations
To provide insights into the setting of a problem,
generating ideas and/or hypotheses for later
quantitative research
To uncover prevalent trends in thought and
opinion to quantify data and generalize results
from a sample to the population of interest
Usually a small number of non-representative
cases. Respondents selected to fulfill a given
quota.
Qualitative And Quantitative
Quantitative :
To quantify data and generalize results from
a sample to the population of interest
To measure the incidence of various views
and opinions in a chosen sample
Sometimes followed by qualitative research
which is used to explore some findings
further
Usually a large number of cases representing
the population of interest. Randomly
selected respondents.

3. Primary :
Research that has never
been gathered before
First hand accounts (eye
witness)
Primary And Secondary
Secondary:
Research that has been
gathered before but has
been analyzed in further
detail
Second hand accounts
(witness's friend or relatives
)

4. The purpose of market is to find out if there is any
existing product on the market and what people like
to see in a product for example : The Amazing
Spiderman (2012) this film was darker than previous
spidey movies as it had to compete with the likes of
the Dark Knight Rises .
Market Research

5. Audience research is when companies see what
people like to see in a product they can do this by
evaluating what sells well at the box office and
speaking to people about what they want from a film.
Again I will use the example of The Amazing
Spiderman(2012) as the audience had changed and
they where demanding darker pictures to show a
grittier side to Spiderman also the cheesy films from
the 2000’s wouldn't’t compete with the likes of the
dark knight so a dark Spiderman movie was made.
Audience Research

6. The Purpose of production research is for filmmakers
and producers to look into what they are going to
film and how they are going to film it. For example in
The Incredible Hulk the producers took scenes
directly from the comics and transferred them to the
screen.
Production Research

7. Collecting Response
I conducted a survey to find out the average media
student by posting question via survey monkey on
Facebook and Tumblr.

8. Survey Questions
I compiled a list of questions based to
create the average student this meant
asking questions to clarify demographics
and create person. For example age,
gender and other questions to build up
the character profile.

9. Survey Questions Part 2
The second list of questions was aimed at the
finding out the psychographics of people to
help create the character profiles interests and
taste and how the access content such as TV &
Film. This also accounts for how much time
they spend on the internet and what they use
it for most.

10. I complied all the information I
collected from the surveys and
presented it by creating a fake
Facebook profile where I took
averages from the surveys and
displayed the results I found
though likes ,interests, recently
watched and my cover photo are
the results
Facebook Profile

11. I took the most common answers from
my survey and compiled them with
averages to create a page and display
what results stood out to create the likes
and dislikes of the average teenager. By
entering this criteria into Facebook the
website the suggested friends for me to
add. Up to know I have 47 friends on the
profile all of which believe that John
Smith is real. This is all thanks to the
survey I made and the result I've taken
from it. This also show how people can
believe a person is real on what they have
in common and not necessarily human
contact.
Facebook Profile

12. This concludes my survey and research section of the
critical response brief.
Conclusion