The target audience for the film is young adults aged 16 to 30, as the themes presented are relatable to them. Research conducted through a Facebook questionnaire indicated strong interest in social realism and storylines involving parental issues. To enhance relatability, a student is chosen as the main character to foster empathy among viewers.

1. Who would be the target audience for your media product?How did you attract / address your audience?

2. The target audience for my film would be young adults in the age range of about 16 to 30.The themes and issues presented in my film would attract this audience as they would easily be able to relate.However, my film could still attract a wide variety of people.

3. During pre-production, I conducted research in the form of a questionnaire.I used facebook in order to easily get my questions to many people who would be willing to respond, as it is a place where my target audience would likely to be in masses.

4. I wanted to see how much people knew about social realism, why people watched films, and whether my initial idea would attract my audience.

5. From asking the question:What is your understanding of the term social realism?I found that most of the people that I asked had an understanding of the social realism genre.

6. From asking the question:Do you feel that a story regarding issues with parents would be interesting to watch?I found that around 90% of people said they though this storyline would be a good idea.

7. This showed that my target audience would be attracted to the theme that I had chosen and would be interested in watching social realism.

8. To further attract my target audience, I decided to use a student as my main character.I did this so that the audience could relate to the character, and therefore it would make it easier for them to empathise.