Lady Gaga has a diverse target audience that appeals to many demographic groups. While her core fans are women and men aged 15-30, her music and image also attract older audiences. She is seen as a sex symbol due to her provocative style, which can increase merchandise sales. Additionally, she has gained a large LGBT fan base through her advocacy for gay rights. She also appeals to "troubled teens" who see her as a misfit and relate to her messages of empowerment and acceptance.