Lady Gaga has a diverse target audience that appeals to many demographic groups. While her core fans are women and men aged 15-30, her music and image also attract older audiences. She is seen as a sex symbol due to her provocative style, which can increase merchandise sales. Additionally, she has gained a large LGBT fan base through her advocacy for gay rights. She also appeals to "troubled teens" who see her as a misfit and relate to her messages of empowerment and acceptance.

1. TARGET AUDIENCE
LADY GAGA

2.  When considering what artist and song I would
chose, and what to include in my music video
creation, I would need to also consider my
target audience, and who would be most likely
to watch and enjoy my video.
 Lady Gaga has a specific, but widely diverse
target audience. Although her core
demographic is primarily women and men
between the ages of 15-30, her image and her
musical also appeals to many audiences
outside this age bracket.

3.  For example, Lady Gaga is regularly seen
as a sex symbol, for her ostentatious and
raunchy costume choices, attractive
figure and features and sexual appeal.
Although this may not directly increase
the number of albums/singles sold, it may
increase merchandise profit. For
example, poster and DVD sales may
increase, which will not only increase
profit, but also increase the artist‟s
reputation and fan-base.

4.  Gaga is also famously known for being strongly
for homosexual rights and for being considered
a gay icon. As a member of the LGBT, Gaga
has delivered a number of speeches and
donated a lot of time and money to the
foundation, and has even been named “the
real fierce advocate”, a name that Obama
had promised he would fulfil. Gaga once
stated “I will always fight for the gay
community”, and as a result of her work, has
gained a large number of male and female
gay fans.

5. Gaga also has a wide audience of „troubled
teens‟, adolescences who feel they can relate
to the artist as Gaga regularly refers to herself
as a „misfit‟, or an individual who was born
different. A member of the newspaper „The
Guardian‟ once stated that „Gaga is at one
with the freaks and outcasts.‟ As a result of this,
Gaga created the „Born This Way‟ foundation,
a charity produced to promote youth
empowerment, to aid with self-confidence,
and to help stop bullying.