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TARGET AUDIENCE
LADY GAGA
   When considering what artist and song I would
     chose, and what to include in my music video
      creation, I would need to also consider my
    target audience, and who would be most likely
            to watch and enjoy my video.


     Lady Gaga has a specific, but widely diverse
          target audience. Although her core
       demographic is primarily women and men
     between the ages of 15-30, her image and her
        musical also appeals to many audiences
                outside this age bracket.
   For example, Lady Gaga is regularly seen
     as a sex symbol, for her ostentatious and
       raunchy costume choices, attractive
     figure and features and sexual appeal.
      Although this may not directly increase
    the number of albums/singles sold, it may
          increase merchandise profit. For
        example, poster and DVD sales may
       increase, which will not only increase
         profit, but also increase the artist‟s
              reputation and fan-base.
   Gaga is also famously known for being strongly
    for homosexual rights and for being considered
      a gay icon. As a member of the LGBT, Gaga
        has delivered a number of speeches and
        donated a lot of time and money to the
     foundation, and has even been named “the
      real fierce advocate”, a name that Obama
        had promised he would fulfil. Gaga once
          stated “I will always fight for the gay
      community”, and as a result of her work, has
      gained a large number of male and female
                          gay fans.
Gaga also has a wide audience of „troubled
teens‟, adolescences who feel they can relate
 to the artist as Gaga regularly refers to herself
   as a „misfit‟, or an individual who was born
  different. A member of the newspaper „The
  Guardian‟ once stated that „Gaga is at one
with the freaks and outcasts.‟ As a result of this,
Gaga created the „Born This Way‟ foundation,
     a charity produced to promote youth
  empowerment, to aid with self-confidence,
            and to help stop bullying.

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Target audience presentation

  • 2. When considering what artist and song I would chose, and what to include in my music video creation, I would need to also consider my target audience, and who would be most likely to watch and enjoy my video.  Lady Gaga has a specific, but widely diverse target audience. Although her core demographic is primarily women and men between the ages of 15-30, her image and her musical also appeals to many audiences outside this age bracket.
  • 3. For example, Lady Gaga is regularly seen as a sex symbol, for her ostentatious and raunchy costume choices, attractive figure and features and sexual appeal. Although this may not directly increase the number of albums/singles sold, it may increase merchandise profit. For example, poster and DVD sales may increase, which will not only increase profit, but also increase the artist‟s reputation and fan-base.
  • 4. Gaga is also famously known for being strongly for homosexual rights and for being considered a gay icon. As a member of the LGBT, Gaga has delivered a number of speeches and donated a lot of time and money to the foundation, and has even been named “the real fierce advocate”, a name that Obama had promised he would fulfil. Gaga once stated “I will always fight for the gay community”, and as a result of her work, has gained a large number of male and female gay fans.
  • 5. Gaga also has a wide audience of „troubled teens‟, adolescences who feel they can relate to the artist as Gaga regularly refers to herself as a „misfit‟, or an individual who was born different. A member of the newspaper „The Guardian‟ once stated that „Gaga is at one with the freaks and outcasts.‟ As a result of this, Gaga created the „Born This Way‟ foundation, a charity produced to promote youth empowerment, to aid with self-confidence, and to help stop bullying.