The target audience for the film opening is teenagers and young adults aged 15-21. Research was conducted including a target audience questionnaire given to two age groups, 10-14 and 15-19. The results of the questionnaires showed that the 15-19 year old group most enjoyed watching horror films. Therefore, the official target audience is 15-19 year olds.

1. 4. Who would be the
audience for your media
product?

2. • Our target audience for the film opening are teenagers
and young adults, in the age range of 15-21. This is
because much of the aspects of our film opening are
more suited towards this age group and they would have
a better understanding of the characters because they
would be able to relate to them as the characters are
young people and are dressed accordingly to how young
people currently dress.

3. • We carried out different methods of research to find out
who are target audience are. For instance, we created a
target audience questionnaire and grouped two
audiences of different age ranges. The first group was
aged 10-14 and the other group was aged 15-19.

4. Target Audience Research Questionnaire
This is the ‘Target
Audience Research
Questionnaire’ that
we had conducted
for the different
audiences to fill out.

5. • Once we had collected all of the questionnaires we had
measured out the proportion of people who enjoy
watching horror films and we found that it was the 15-19
year old group. Therefore, this is our official target
audience.
• This is a section of our survey results.
•

6. • Once we had collected all of the questionnaires we had
measured out the proportion of people who enjoy
watching horror films and we found that it was the 15-19
year old group. Therefore, this is our official target
audience.
• This is a section of our survey results.
•