The document summarizes feedback from a target audience on film trailers, posters, and magazines created by media students. Over 100 people attended a showcase to view the trailers and provide feedback through questionnaires. Most respondents said the trailers elicited the intended emotions of feeling sad, sick, and emotional. 40% expressed interest in watching the full film after the trailer. Feedback indicated the trailers were most effective at communicating through the use of music and camera shots together, which was the goal. The posters and magazine covers were also found to generally support and sell the ideas presented in the trailers.

1. Target audience feedback
After we have finished editing our final draft of the film trailer, the media class has arranged
a showcase, so we could present our trailers in the school straight to our target audience.
There was created a posters and through personally inviting mates and other students we
were able to put together a show with more than 100 people being present to analyse the
trailers and to give us feedback on how we can further improve on but most importantly
what they like and are captured about within them. For this we have created 10 questions
from which 7 are only focused on the trailer and the other 3 on the magazine cover and the
poster. Separate to this I have created a questionnaire which I have put on surveymonky to
further test the market and the target audience. Many people turned up to the show and
we have quite a lot of responses from them on questionnaires. I have analysed this
information and have plotted some graphs for the questions which has exact answers,
because it can be easier to be counted and analysed on. Many of the sample tested has said
that the feel sad, sick and emotional after watching this trailer. This information is very good
to be heard and told to because these are the main emotions which we wanted out
audience to feel after watching the trailer. This was our intention to dig into the audience’s
souls, injecting them with emotions as in this way we thought that they may want to keep
watching but also go onto watching the whole film.
We have also found out if they would like to watch the whole film after watching just the 2
minute trailer. And this is what they all said:
After watching the film trailer would you be
interested in watching the whole film?
Yes No Not sure
34% 40%
26%
From this chart it’s very visible that 40% from all the sample has said yes, that they would go
a pay money to watch the film. This percentage is fairly good because we know that some of
the market would want to go, and that this genre and emotional distributions were enjoyed
by them. However 34% of the said that they don’t know, which tells me that they either
weren’t so attracted to the genre of the film or just they were too disgusted or confused by
what they saw as they would want to go but on the other hand they won’t. Also the rest
which are 26% said that they won’t go and pay money to watch this film. This tells me that

2. the storyline and the genre of the film trailer didn’t appeal to them and they might not be
interested in such elements. This information is telling me that there can be a gap in the
market for this type of film however it won’t be so successful after a period of time because
of the market which gets bored easy and prefer more action in the film and to be similar to
what is happening in today’s society and which the media is involved in.
The next question was about some media elements, if the work together to make this trailer
successful or they are just placed in it and are everywhere and don’t communicate with the
audience:
Which of the following features/ elements of
the trailer were most effective in
communicating with you?
The editing Sound
17% 9%
The story Music
13% 23%
Acting
14% Lighting
5%
Camera shots
19%
This graph tells me the amount of people which light these certain media elements, and that
this may be the elements which have kept them into keep watching it till the end. It is visible
that 23% of the whole sample has said the music communicated with them which mean that
it transmitted along with 19% camera shots emotions to the audience. These two are the
top rates and this is good to know because this was our goal and intention, to make the
audience emotional through the relationship of the music and the images/camera shots.
This is giving us hope that people may enjoyed it and that we have thought well about our
target market and we hoped they would give use this feedback after they watched the
trailer. The next was the editing with 17% which I’m very proud of as it’s my work and this
tells me that I have achieved a good standard and not only pleasing the audience but
pleasing me with the results and what I’m capable of. Next is the acting with 14% and the
story with 13%. These two answers are not too far away which is telling me that people like
them both or that the editing of the well thought story was impeccable. This is also pleasing
to hear because I was the actress, meaning that most of the audience like the emotions but
also how the acting worked with all other elements into creating something very emotional
and upsetting. The last two numbers are the 9% which is the sound and the 5% which is the

3. lighting. Now for the lighting the camera wasn’t too professional and to a good standard
which made it worse and for the sound, the only sound which existed is the introduction
jumping straight in to the main background song and that it worked with the images to
create something different for the audience.
The next question was if the elements which are presented above have worked well into
attracting the market’s attention towards them. This is presented by:
Do you think all of the above elements of
the trailer work together in capturing your
attention?
Not sure
33%
Yes
52%
No
15%
This graph shows that 52% of the sample say yes, which tells me that the music choice, the
acting and the shots used have really worked well together into making the audience more
interested in it. This is very good information about my trailer because once you have
started watching it there is a draw form it not letting you go, only after you watch it all and
the film as well, and means that we have reached a professional level at catching audiences
attentions with the media elements. The following answer was of 33% which was not sure.
These may be the people which didn’t watch the trailer for the element or even spotted
them, but have watched it because of the storyline or maybe just were not sure what to
think after watching it as it can be really mind-blowing if you’re really focus on it. And the
last answer with 15% was a no which means that there people were not attracted by any of
the elements above and didn’t like the trailer and the message which it gives away, at all.
From this questions I can see that the audiences feedbacks are quite pleasing and surprising
me as I didn’t expect it to be this good at catching attention or creating this good an
emotional atmosphere. I can see that it has been a success.
The following question was on the poster which were presented after the trailer
presentation along with the magazine covers to see if they are attracting to the target
audience or not. The question is:

4. Does the film poster continue/support the
general idea of the trailer?
Not sure Yes
43% 50%
No
7%
I can see from this pie chart that half of the people sampled said yes, that the poster
corresponds with the emotions form the trailer. This is telling me that we knew exactly what
the trailer wants to show and we have express it through the poster which is shown after of
before trailer. Based on this the audience would decide whether they might be interested
into watching the trailer of just not. Be being attractive and similar to the trailer, this poster
can sell the film to the target audience. 43% of the people sample stated that they are not
sure whether it represents the trailer; this can be worrying because people might not know
what genre it can represents and if they would like the trailer of the film. The rest of 7% said
no, as for them the poster does not make sense and it doesn’t represent the ideology of the
trailer. The number is not too big, so in my opinion not to many changes could be added to
the poster to make it more visible and to appeal to the trailer.
The following question which was about the magazine cover as it is appealing to them in
order to make them buy it. These were some of the responses:
Does the magazine cover sell itself?
Not sure
33%
Yes
53%
No
14%
From this pie chart I can see that 53% of the people sampled would buy the magazine. This
is pleasing to know because I have made this magazine and I have tried to create it in a way
that it was catchy on a shelf making people buy it, this is through the strong colours used
and the deep contrast. This means that they like it and they it sells itself through the editing
techniques used. 33% of the people were not sure, as they may like it but won’t buy it as it

5. might not seem interesting inside or they just thought that the cover will not appeal to too
many people so they won’t buy it. The rest of 14% said that they won’t buy it maybe
because they don’t like it or they just don’t want to spend their money. Through the
question I have found out if the magazine would’ve been successful in a shop on a shelf, if it
was seen and by how many people it could’ve been brought.
The next question which is asked about the same magazine cover would make they
interested into the discussion about the film which it promotes. These are the answers:
Does the cover article make you interested
in the film being discussed?
Yes
Not sure 42%
46%
No
12%
The chart shows that about 46% of the sample has said not sure, which suggests that they
might not be interested in the film discussion which is inside it because it might be a waste
of time or if they just like watching the film but not reading about it. 42% of the people
sampled said that it will interest them. This percentage if really surprising and unexpected
because of the types of people today it is really hard to make everyone happy. This
information tells me that the caver was rather made appealing to the target audience, and
certain points which caught their attention were touched. The rest of the 12% sample said
that they are not interested what so eve and that it doesn’t affect them in any way, as
persuading them to be interested in the discussion within it.
There were also questions asked about what they would change in the trailer, which most of
them stated that the section with the blood in the sink was too long. This feedback had
advised me about something which I wasn’t aware of and from not I will take it into
consideration and will make some changes to it so it can be more appealing to the target
market. They have also stated that the music is quite boring and just one track is heard from
the beginning till the end. Of this information I was aware of, however I wanted to see it the
audience would feel the same thing about it, or they just like it, like it is but it is shown that
they are not, so closely observation will be needed in order to make the trailer more
effective.
There was also a question about any moments which they feel that made them loose
interest or just got bored of straight away and many of the peopled sampled answered no.
This is very pleasing and surprising to hear, as the trailer and elements from it did capture

6. their attention and preserved it throughout it however there were some responses about
the blood in the sick as it was way too long. This will be needed some attention and will be
edited as anyone who did answer this question other than no, said about this moment. This
question has made me review the trailer and make some changes which I was not aware of
and which the market didn’t particular fancied, to make the trailer more appealing towards
this target audience.
And the last question which was asked was if the trailer is similar to any other trailer they
can think of and to name two. The most common answer was the Black Swan. This was
really surprising as we really wanted to have some tilts towards it and the audiences have
noticed this. This have showed me that there are some aspects in the trailer which are very
captivating, attracting the people into finish watching it however in the same time there are
little mistakes which they have noticed and advise us into changing them, which could bring
more target audiences to watch it.