Survey analysis
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This document summarizes the results of a survey analysis conducted to help plan and make decisions for an upcoming film project. Key findings include: 1) Twitter and Facebook were identified as the most popular social media sites to connect with the target audience. 2) Over 50% of respondents wanted the male protagonist to be aged 19-21, so an actor in that age range will be cast. 3) Fonts C and D scored highest for the movie title, allowing the filmmaker to choose between those two fonts. 4) Around 75% of the target audience reads celebrity magazines, so the film magazine cover will be placed in a celebrity genre magazine. 5) Plot twists scored highest
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Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Survey responses
The document discusses the results of a survey about horror film preferences. It finds that:
1) The most popular age group for watching horror films are 20-24 year olds.
2) The favorite genres are horror and thriller, with supernatural horror being the most popular subgenre.
3) James Wan is the favorite horror director, and the trailer will take inspiration from his films.
4) Respondents want trailers that don't reveal too much of the plot and create suspense, without being solely jump scares.
Questionaire graphs
- The document summarizes feedback from questionnaires given to a media class about their film project. It discusses the most popular character archetypes to include, preferences for soundtrack genre and important settings, and how this feedback will influence creative decisions.
- Key insights from the feedback include that characters like the geek, jock, popular girl and bully should be featured prominently. A pop soundtrack was preferred to match the lighthearted genre. Classroom and library settings were most important.
- This market research will help the filmmakers identify with their target teenage audience and include elements they find relatable or entertaining according to audience feedback and theories of audience engagement.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Survey analysis
Jonathan Sheehan conducted a survey using Survey Monkey to understand what type of soap opera his target audience would want. He analyzed the results from 10 questions about topics like gender, age, storyline preferences, and setting. The majority of respondents were 18-21 year old females who don't regularly watch soap operas but want realistic storylines that reflect real-life issues. They also preferred promotional strategies like TV trailers and taking place in a suburban setting, which will influence Jonathan's creation of a soap opera trailer filmed in his local suburban area.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Media Questionnaire Analysis
The document analyzes responses from a 20-person media questionnaire about psychological thriller films. Key results showed that most respondents preferred 1-2 protagonists, wanted the film to invoke fear and leave them thinking after, and for the film to have a clear resolution. Respondents also preferred a sense of confusion rather than knowing what would happen, and limited or no graphic violence in a psychological thriller. The analysis provided guidance on audience expectations for elements like protagonists, emotions, plot resolution and gore level.
Questionaire results
The document summarizes the results of a survey about film trailer expectations. It found that the target audience was mostly female ages 15-18. Respondents expected trailers to be 2-3 minutes with the storyline and actors being the most persuasive elements. For a crime thriller, comedy should be subtle while violence and illegal behavior were popular expectations. The characters' ages didn't influence popularity but the target group enjoyed films following similar-aged protagonists. Respondents watched a variety of genres and preferred watching trailers on YouTube over cinema. This information will help design an effective trailer and advertising campaign for the target crime thriller audience.
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Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Survey responses
The document discusses the results of a survey about horror film preferences. It finds that:
1) The most popular age group for watching horror films are 20-24 year olds.
2) The favorite genres are horror and thriller, with supernatural horror being the most popular subgenre.
3) James Wan is the favorite horror director, and the trailer will take inspiration from his films.
4) Respondents want trailers that don't reveal too much of the plot and create suspense, without being solely jump scares.
Questionaire graphs
- The document summarizes feedback from questionnaires given to a media class about their film project. It discusses the most popular character archetypes to include, preferences for soundtrack genre and important settings, and how this feedback will influence creative decisions.
- Key insights from the feedback include that characters like the geek, jock, popular girl and bully should be featured prominently. A pop soundtrack was preferred to match the lighthearted genre. Classroom and library settings were most important.
- This market research will help the filmmakers identify with their target teenage audience and include elements they find relatable or entertaining according to audience feedback and theories of audience engagement.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Survey analysis
Jonathan Sheehan conducted a survey using Survey Monkey to understand what type of soap opera his target audience would want. He analyzed the results from 10 questions about topics like gender, age, storyline preferences, and setting. The majority of respondents were 18-21 year old females who don't regularly watch soap operas but want realistic storylines that reflect real-life issues. They also preferred promotional strategies like TV trailers and taking place in a suburban setting, which will influence Jonathan's creation of a soap opera trailer filmed in his local suburban area.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Media Questionnaire Analysis
The document analyzes responses from a 20-person media questionnaire about psychological thriller films. Key results showed that most respondents preferred 1-2 protagonists, wanted the film to invoke fear and leave them thinking after, and for the film to have a clear resolution. Respondents also preferred a sense of confusion rather than knowing what would happen, and limited or no graphic violence in a psychological thriller. The analysis provided guidance on audience expectations for elements like protagonists, emotions, plot resolution and gore level.
Questionaire results
The document summarizes the results of a survey about film trailer expectations. It found that the target audience was mostly female ages 15-18. Respondents expected trailers to be 2-3 minutes with the storyline and actors being the most persuasive elements. For a crime thriller, comedy should be subtle while violence and illegal behavior were popular expectations. The characters' ages didn't influence popularity but the target group enjoyed films following similar-aged protagonists. Respondents watched a variety of genres and preferred watching trailers on YouTube over cinema. This information will help design an effective trailer and advertising campaign for the target crime thriller audience.
What have you learned from your audience feedback
The document summarizes survey results from 15 people in the target audience who were asked questions about a promotional package for a horror/thriller film trailer. The graphs showed that the trailer achieved its goal of fitting the horror/thriller genre conventions and interesting the audience enough to see it in theaters. However, some people had different preferences, and feedback suggested adding more color variety to the magazine cover.
Questionnaire analysis
This document summarizes the results of a questionnaire about thriller films that was completed by 30 people. Key findings include:
- The most common age group was 15-20 years old.
- Action was the most popular thriller subgenre.
- Storyline and action were the most important aspects.
- 2000s was the most preferred time period for the thriller to be set.
- Steven Spielberg was the preferred director.
- Common elements people want to see are guns, cars, relationships, and violence.
- Popular location settings included parks and city areas.
Social Realism Questionnaire
The document summarizes the results of a questionnaire about a potential social realism film. For the question on whether respondents had heard of social realism, 60% answered yes. For the question on gender of the lead, responses were split 50-50 between male and female. 80% of respondents said they would watch the film based on the summary provided. 71% thought the brief would appeal to an audience aged 15-25. And 80% thought the film summary fit the genre of social realism. Overall, the results indicate strong interest and recognition of key elements of social realism among the target audience.
Evaluation 3
The document is a questionnaire given to 20 people to provide feedback on a film trailer, poster, and magazine cover created to promote a social realism film. The results show that most of those surveyed were 17-year-old males who typically watch comedies. They enjoyed the trailer but felt the transition between music pieces could be smoother. While the narrative and genre were understood, some felt too much of the story was revealed. Most agreed the characters, locations, and props aided comprehension. The poster and most felt the magazine cover was engaging enough to attract interest. All believed the marketing campaign worked cohesively to promote the film.
Audience Research: Survey Analysis
The document summarizes the responses from a survey about supernatural horror films. It discusses the demographics of respondents and their preferences and expectations regarding horror movie plots, trailers, marketing, and favorites. Key findings include that most respondents were ages 15-20, expect possessed characters and graphic violence in horror plots, and prefer to learn about new films through online advertisements and trailers.
Target audience and collated data from my survey
The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Who would the audience be for your media product and how did you attract/addr...
The document discusses how the filmmaker targeted and addressed their audience for their media project. Originally, the target audience was ages 25-50 due to themes of terrorism that younger audiences may not understand. However, feedback from a questionnaire suggested expanding the target to ages 15-20. The filmmaker made adjustments like adding a kidnapping storyline that was popular in other thrillers. Further feedback caused changes like brightening flashbacks and clarifying character relationships. The filmmaker aimed to attract audiences that enjoyed popular thriller conventions while also subverting stereotypes. Feedback helped improve the film through multiple edits.
Questionnaire
The document discusses research conducted on people's preferences for crime drama films and effective advertising strategies. Some key findings include:
1) The Dark Knight was a commonly cited favorite crime drama, likely due to Batman's dark persona. Audience prefer films with engaging plots over violence.
2) Trailers are the most effective advertising for convincing audiences to watch a film, followed by TV ads. Posters are more effective than websites.
3) Developing an original plot and memorable characters will be important to engage audiences. Location scouting and authentic settings are also important.
4) Guns, violence, cars and police involvement are iconic crime drama elements. A 15 rating will allow more realism than 12A but
Audience feeback
This slide includes the quantitve and qualitative data that I gathered from the audience feedback questionnaire. K E
Questionnaire
The document discusses research conducted on audience preferences for crime drama films and trailers. Some key findings include:
1) Popular crime drama films like The Dark Knight and The Godfather provide examples of films with engaging storylines.
2) Audiences want crime drama films to have a good, interesting plot rather than just focusing on violence.
3) Trailers are the most effective way to promote crime drama films, so developing an attention-grabbing trailer is important.
4) Combining elements of heist, London gang, and social realism films could appeal to a wide audience for the genre.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
Research (thriller)(images)
The document discusses research conducted into the thriller genre and target audiences for thriller films. It provides definitions of thrillers and explores the history and popular subgenres of thrillers. A questionnaire was administered that found the target audience to be males and females in their late teens who prefer suspenseful storylines and feeling suspense over gore or revealing trailers. Respondents most often watch films at home on DVD/Blu-ray and discover films through trailers on TV and in cinemas. The research conclusions were that marketing should target both genders ages 16-20 with suspenseful and mysterious trailers and posters featuring attention-grabbing images.
Q3 evaluation
The document discusses feedback from a focus group on a film trailer and ancillary products. Key findings include:
- 7/9 people felt the trailer appealed to both male and female audiences.
- Feedback confirmed the plot created mystery without revealing the villain.
- Suggestions were made to add establishing shots and more opening music.
- 100% of people said the posters and magazine complemented the trailer well.
Questionnaire Results
This document summarizes the results of audience research conducted to inform the development of a horror film and trailer. Key findings include:
- The target audience is ages 20-30, with most respondents being female (70%) and parents (60%).
- Horror is a popular genre, especially for parents (50% of horror fans).
- An appropriate certificate would be 15 based on what 80% usually watch.
- Locations like barns and haunted houses could be scary settings.
- Test audiences were interested (80%) in the proposed plot about a witch-like spirit possessing a mother.
- The title "Delirium" was the most popular (40%) choice.
- Tra
2. fmp research
Here are some key advantages and disadvantages of how you distributed your survey:
Advantage: Distributing through friends and peers on Blackboard allowed you to cast a wide net and get responses from a diverse group of people. This helps ensure you get a representative sample for your research.
Disadvantage: Distributing online means you have less control over who responds. You don't know much about the demographic makeup of respondents. The answers may not accurately reflect the target audience you have in mind for your film project.
Some other distribution methods you could have tried include:
- In-person surveys to friends/classmates. This allows clarifying questions.
- Surveys at public locations your target audience frequents (
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
Questionnaire analysis
This document analyzes the results of a questionnaire given to an audience to gather their views and opinions on movie trailers, posters, and magazines. The sample included 21 people of varying ages, genders, and employment statuses. Key findings include that the majority of the audience is over age 15, prefers movies priced under £10, and watches films regularly in cinemas. Common thriller themes like being jumpy or having supernatural elements were popular. When designing promotional materials, the audience preferred bright colors, intriguing layouts, and strategically posed models. They responded best to a se7en movie poster due to its colors and poses mirroring the film's themes. Based on these insights, the document proposes creating promotional content for
Presentation for evaluation question one
The document describes the design choices made for a media coursework magazine project. It discusses choosing black, white and purple as house colors based on a survey. The features page layout was inspired by another magazine, using a collage of photos and articles. Images were chosen and edited to portray the featured artist in different ways to engage readers. The written content uses colloquial language and inquires into celebrities' personal lives to appeal to the teenage girl target audience. References to popular artists on the cover and musical instruments in photos help suggest the magazine focuses on contemporary R&B and indie music genres.
Word Processing
Laguna State Polytechnic University is located in Siniloan, Laguna. It has a campus in Siniloan, Laguna. The document provides the name and location of Laguna State Polytechnic University Siniloan Campus in Siniloan, Laguna, Philippines.
Questionnaire Results
The survey questions 16-20 year olds about their music preferences and interests. It found that most respondents were 16, with 40% of the total. 70% of respondents were female. The most popular hobbies were dancing and swimming, with other popular interests like films, sports, and music. All respondents listed pop as their favorite music genre. The most popular existing magazines were Billboard, Rolling Stone, and Top of the Pops. Respondents indicated a preference for celebrity gossip in a new magazine. Popular music artists mentioned included Rihanna, Chris Brown, and Justin Bieber. Respondents preferred images of celebrities, colorful pictures, and stylish fonts in a magazine over plain designs. The most popular colors selected
The effectiveness of celebrities as product endorsers
The document analyzes the effectiveness of celebrities as product endorsers. It discusses factors like credibility, attractiveness, expertise and familiarity that influence consumer purchasing behavior. The study examines how well matched the celebrity needs to be to the product. A survey was conducted of 100 students to determine which factors, credibility, expertise, attractiveness or familiarity played the biggest role in endorsement effectiveness. Results showed consumers were more likely to purchase perfectly matched endorsements and that credibility and expertise were the most important factors, especially for male respondents. Familiarity was most important for female respondents.
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What have you learned from your audience feedback
The document summarizes survey results from 15 people in the target audience who were asked questions about a promotional package for a horror/thriller film trailer. The graphs showed that the trailer achieved its goal of fitting the horror/thriller genre conventions and interesting the audience enough to see it in theaters. However, some people had different preferences, and feedback suggested adding more color variety to the magazine cover.
Questionnaire analysis
This document summarizes the results of a questionnaire about thriller films that was completed by 30 people. Key findings include:
- The most common age group was 15-20 years old.
- Action was the most popular thriller subgenre.
- Storyline and action were the most important aspects.
- 2000s was the most preferred time period for the thriller to be set.
- Steven Spielberg was the preferred director.
- Common elements people want to see are guns, cars, relationships, and violence.
- Popular location settings included parks and city areas.
Social Realism Questionnaire
The document summarizes the results of a questionnaire about a potential social realism film. For the question on whether respondents had heard of social realism, 60% answered yes. For the question on gender of the lead, responses were split 50-50 between male and female. 80% of respondents said they would watch the film based on the summary provided. 71% thought the brief would appeal to an audience aged 15-25. And 80% thought the film summary fit the genre of social realism. Overall, the results indicate strong interest and recognition of key elements of social realism among the target audience.
Evaluation 3
The document is a questionnaire given to 20 people to provide feedback on a film trailer, poster, and magazine cover created to promote a social realism film. The results show that most of those surveyed were 17-year-old males who typically watch comedies. They enjoyed the trailer but felt the transition between music pieces could be smoother. While the narrative and genre were understood, some felt too much of the story was revealed. Most agreed the characters, locations, and props aided comprehension. The poster and most felt the magazine cover was engaging enough to attract interest. All believed the marketing campaign worked cohesively to promote the film.
Audience Research: Survey Analysis
The document summarizes the responses from a survey about supernatural horror films. It discusses the demographics of respondents and their preferences and expectations regarding horror movie plots, trailers, marketing, and favorites. Key findings include that most respondents were ages 15-20, expect possessed characters and graphic violence in horror plots, and prefer to learn about new films through online advertisements and trailers.
Target audience and collated data from my survey
The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Who would the audience be for your media product and how did you attract/addr...
The document discusses how the filmmaker targeted and addressed their audience for their media project. Originally, the target audience was ages 25-50 due to themes of terrorism that younger audiences may not understand. However, feedback from a questionnaire suggested expanding the target to ages 15-20. The filmmaker made adjustments like adding a kidnapping storyline that was popular in other thrillers. Further feedback caused changes like brightening flashbacks and clarifying character relationships. The filmmaker aimed to attract audiences that enjoyed popular thriller conventions while also subverting stereotypes. Feedback helped improve the film through multiple edits.
Questionnaire
The document discusses research conducted on people's preferences for crime drama films and effective advertising strategies. Some key findings include:
1) The Dark Knight was a commonly cited favorite crime drama, likely due to Batman's dark persona. Audience prefer films with engaging plots over violence.
2) Trailers are the most effective advertising for convincing audiences to watch a film, followed by TV ads. Posters are more effective than websites.
3) Developing an original plot and memorable characters will be important to engage audiences. Location scouting and authentic settings are also important.
4) Guns, violence, cars and police involvement are iconic crime drama elements. A 15 rating will allow more realism than 12A but
Audience feeback
This slide includes the quantitve and qualitative data that I gathered from the audience feedback questionnaire. K E
Questionnaire
The document discusses research conducted on audience preferences for crime drama films and trailers. Some key findings include:
1) Popular crime drama films like The Dark Knight and The Godfather provide examples of films with engaging storylines.
2) Audiences want crime drama films to have a good, interesting plot rather than just focusing on violence.
3) Trailers are the most effective way to promote crime drama films, so developing an attention-grabbing trailer is important.
4) Combining elements of heist, London gang, and social realism films could appeal to a wide audience for the genre.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
Research (thriller)(images)
The document discusses research conducted into the thriller genre and target audiences for thriller films. It provides definitions of thrillers and explores the history and popular subgenres of thrillers. A questionnaire was administered that found the target audience to be males and females in their late teens who prefer suspenseful storylines and feeling suspense over gore or revealing trailers. Respondents most often watch films at home on DVD/Blu-ray and discover films through trailers on TV and in cinemas. The research conclusions were that marketing should target both genders ages 16-20 with suspenseful and mysterious trailers and posters featuring attention-grabbing images.
Q3 evaluation
The document discusses feedback from a focus group on a film trailer and ancillary products. Key findings include:
- 7/9 people felt the trailer appealed to both male and female audiences.
- Feedback confirmed the plot created mystery without revealing the villain.
- Suggestions were made to add establishing shots and more opening music.
- 100% of people said the posters and magazine complemented the trailer well.
Questionnaire Results
This document summarizes the results of audience research conducted to inform the development of a horror film and trailer. Key findings include:
- The target audience is ages 20-30, with most respondents being female (70%) and parents (60%).
- Horror is a popular genre, especially for parents (50% of horror fans).
- An appropriate certificate would be 15 based on what 80% usually watch.
- Locations like barns and haunted houses could be scary settings.
- Test audiences were interested (80%) in the proposed plot about a witch-like spirit possessing a mother.
- The title "Delirium" was the most popular (40%) choice.
- Tra
2. fmp research
Here are some key advantages and disadvantages of how you distributed your survey:
Advantage: Distributing through friends and peers on Blackboard allowed you to cast a wide net and get responses from a diverse group of people. This helps ensure you get a representative sample for your research.
Disadvantage: Distributing online means you have less control over who responds. You don't know much about the demographic makeup of respondents. The answers may not accurately reflect the target audience you have in mind for your film project.
Some other distribution methods you could have tried include:
- In-person surveys to friends/classmates. This allows clarifying questions.
- Surveys at public locations your target audience frequents (
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
Questionnaire analysis
This document analyzes the results of a questionnaire given to an audience to gather their views and opinions on movie trailers, posters, and magazines. The sample included 21 people of varying ages, genders, and employment statuses. Key findings include that the majority of the audience is over age 15, prefers movies priced under £10, and watches films regularly in cinemas. Common thriller themes like being jumpy or having supernatural elements were popular. When designing promotional materials, the audience preferred bright colors, intriguing layouts, and strategically posed models. They responded best to a se7en movie poster due to its colors and poses mirroring the film's themes. Based on these insights, the document proposes creating promotional content for
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Presentation for evaluation question one
The document describes the design choices made for a media coursework magazine project. It discusses choosing black, white and purple as house colors based on a survey. The features page layout was inspired by another magazine, using a collage of photos and articles. Images were chosen and edited to portray the featured artist in different ways to engage readers. The written content uses colloquial language and inquires into celebrities' personal lives to appeal to the teenage girl target audience. References to popular artists on the cover and musical instruments in photos help suggest the magazine focuses on contemporary R&B and indie music genres.
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Laguna State Polytechnic University is located in Siniloan, Laguna. It has a campus in Siniloan, Laguna. The document provides the name and location of Laguna State Polytechnic University Siniloan Campus in Siniloan, Laguna, Philippines.
Questionnaire Results
The survey questions 16-20 year olds about their music preferences and interests. It found that most respondents were 16, with 40% of the total. 70% of respondents were female. The most popular hobbies were dancing and swimming, with other popular interests like films, sports, and music. All respondents listed pop as their favorite music genre. The most popular existing magazines were Billboard, Rolling Stone, and Top of the Pops. Respondents indicated a preference for celebrity gossip in a new magazine. Popular music artists mentioned included Rihanna, Chris Brown, and Justin Bieber. Respondents preferred images of celebrities, colorful pictures, and stylish fonts in a magazine over plain designs. The most popular colors selected
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CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENTS.
with latest research statistics from adEX media research company.India.
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR
1) The document discusses the impact of celebrity endorsements on consumer buying behavior. It aims to understand how celebrity endorsements influence customers' purchasing decisions.
2) A questionnaire was administered to 100 respondents in urban areas to collect data on celebrity preferences, factors influencing purchases of celebrity-endorsed products, and how endorsements affect brand recall and loyalty.
3) Statistical analysis found significant differences in the levels of attraction, purchasing influences, and brand recall between age groups. However, involvement in a celebrity scandal was found to not significantly impact continued purchases of an endorsed brand.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
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Similar to Survey analysis
Analysis of questionnaire
The document analyzes the results of a questionnaire about preferences for film trailers. It summarizes the responses to 10 questions, which aim to understand the demographics, media usage, and tastes of the target audience. Key findings include that the majority of respondents are female, ages 16-24, and prefer to watch trailers online. This information will help the author design a thriller film trailer that caters to this audience's preferences.
Analysis of audience questionnaire
An analysis of an audience questionnaire about films found that:
1) Crime films were the most popular genre followed by thrillers. This suggests making a crime film would appeal to the target audience.
2) Only 30% of respondents knew what a noir film was but cited examples like "Citizen Kane", "Pulp Fiction", and "Sin City" as inspirations.
3) Respondents said a film's budget did not influence their choice to watch it, surprising the analyst who expected audiences to prefer large-budget films.
My Questionaire Results
- The survey results showed that 69% of respondents were male and most were teenagers aged 15-17.
- The most popular film genres were action and comedy, while horror and sci-fi were the least popular.
- Most participants only watch 1-2 teaser trailers per month due to lack of time.
- YouTube was the most common place to view teaser trailers, followed by TV and theaters.
Questionnaire results
The document summarizes the results of a questionnaire about film preferences. It finds that the majority of respondents were aged 17-21 and most preferred watching thriller and comedy films rated 15. Respondents indicated that film trailers on YouTube and at cinemas influence their decisions to watch films. Accordingly, the document concludes that a zombie thriller rated 15 and marketed through trailers on YouTube would appeal to the target demographic of ages 17-30.
Evaluation | Question One
The document discusses how the author used audience feedback to inform their media project. They sent out a questionnaire at the beginning of their project to get feedback on the proposed movie genre, title, and whether it should have a happy or sad ending. Most respondents preferred a romantic comedy genre, liked the proposed title, and wanted a happy ending. However, the author decided to end the trailer ambiguously to generate more interest. The audience feedback helped the author tailor their project to appeal to their target demographic of 16-18 year old females.
Survey Analysis
- The author surveyed 15 respondents aged 16-18 to inform the production of their coursework promoting an action thriller film.
- The survey found that the target audience is primarily young females who enjoy activities like going to the cinema and gym with friends.
- Key results that will influence the coursework include making the protagonist a 19-year-old male, setting part of the film at a party, using consistent branding across marketing materials, and focusing on the protagonist in the poster and magazine cover.
Audience Survey
The document summarizes the results of a questionnaire conducted to understand the preferences of the target audience for a horror/slasher film trailer. It found that the audience was mostly male teenagers who preferred comedy and Friday the 13th films. They found being alone, spiders, ghosts and death most frightening. The majority also said that trailers encourage watching full movies and that woods and homes are the scariest locations, along with knives and axes as scary weapons. This information will help tailor the trailer to appeal to this audience.
Audience Survey Results & Audience Profile
The document summarizes the results of a survey conducted by the author for their A2 media coursework on creating a trailer for a slasher film. The survey was intended to help the author make decisions around attracting an audience. Key results included finding that slasher films appeal to both male and female audiences, with most viewers being between ages 16-23. It also informed decisions around the film's rating, distribution platform, preferred viewing experience (groups over alone), scary weapons/locations to feature, and conventions to include to attract viewers. The survey provided useful guidance for the author's trailer design.
Target audience questionnaire results
The document summarizes the results of a questionnaire about target audiences for a thriller/horror film teaser trailer. Key findings include:
- The primary target audience is females aged 16-20 who enjoy horror, comedy and animated films.
- They typically go to the cinema once a month but will go when a film interests them. Actors and plot are most attractive in a trailer.
- Television, advertisements and word-of-mouth are most common for learning about new releases. Character, genre, and release date should be emphasized in the teaser trailer.
Survey Monkey Questionnaire Results
The document summarizes the results of a questionnaire about horror movie preferences. It finds that the target audience is slightly more female than male, between ages 15-20, and primarily full-time students. They enjoy shopping and sports as hobbies. Their preferred settings are graveyards/churches, forests/fields, and houses. They want to see dark scenes, screaming, and eerie settings in trailers and prefer the slasher subgenre. Close-up shots are most effective at creating fear. An effective trailer will be gripping, tense, and fast-paced with sound effects and text to engage the audience.
Evaluation question 3
From analyzing audience feedback from a survey, the document learner gained insight into how effective their media texts and trailer were. The feedback showed that the trailer and ancillary products successfully met the codes and conventions of the genres. Most of the audience was the intended age range and gender. The representation of gang culture was seen as accurate by over 70% of the local audience. Over 85% of viewers found the trailer entertaining and 100% wanted to watch the full movie. 87% felt the quality was high. The cliffhanger and music choices were also deemed effective by over half the audience. The magazine and poster were seen as very effective at advertising the film.
Evaluation Question Three
The document discusses how the filmmaker learned from audience feedback in creating their film trailer, website, and poster. They obtained feedback from a wide range of people, including classmates, colleagues, and family members of various ages. This feedback helped them identify their target audience, understand audience expectations, and refine their work based on constructive criticism. The filmmaker incorporated feedback into changes like making the title consistent across products and choosing colors that linked the different advertisements. Overall, the filmmaker believes the audience feedback was extremely valuable and helped make their products successful.
Preliminary Data
Roxy Sega undertook a questionnaire to help determine expectations and preferences for an independent horror film. Most respondents were female, aged 11-20, and watch horror films regularly. Key findings included that knives are seen as the scariest weapon, respondents prefer watching horror films on TV or Netflix, and favored scenes include the opening and encounters with the killer. These findings will help with targeting the film's demographic, developing the synopsis and trailer, and designing the killer character to appeal to the primarily female audience.
Media questionnaire
This document contains questions from a survey to evaluate what audiences want in a short film. The questions gather information on gender, age, genre preferences, important elements, sound, length, characters, expectations, and plot ideas. The responses will help the creator design a short film that effectively targets and appeals to their intended 16-23 year old audience.
What have you learned from and how did you use audince feedback ?
The document discusses how the student used audience feedback to improve their media studies project which included a movie trailer, poster, and magazine. They conducted research to determine the most appealing movie title and whether to use a classic or contemporary film noir style. Feedback helped refine the designs, such as adding color to the magazine cover and fading elements on the poster. The trailer was updated with unique selling points, faster pacing, and industry standard text. Overall, the audience feedback process helped the student create media texts that better appealed to their target audience.
Target audience
The document summarizes the results of a survey about film preferences and trailer viewing habits. It found that action and comedy are most popular genres, though the document writer was hoping to make a drama/thriller. Most respondents watch 15 rated films and trailers on YouTube. Popular trailer elements included genre, music, sound and lighting. The document writer will use this information to make a trailer that appeals to a wide audience while staying true to their drama/thriller vision.
Target audience survey results
The document summarizes the results of a survey about film preferences and trailer viewing habits. It found that action and comedy are most popular genres, though the creator wanted to make a drama/thriller. Most respondents watch 15 certificate films as intended, but many also watch lower certificates. Trailers are an important way to influence viewing, and YouTube and social media are most common ways to watch them. Music, genre, and lighting/sound were cited as most important trailer elements. The survey results will inform how the creator designs their trailer to appeal to different audiences and preferences.
What have you learnt from your audience feedback
The document discusses using a questionnaire to determine the target audience for a film project. The questionnaire was distributed on social media and received over 50 responses. Analysis of the responses showed that the target audience would be ages 16-25, male and female, in socioeconomic class C2. Audience feedback also indicated that the title "When In Darkness" was the preferred choice out of several options. The feedback helped shape key elements of the film like character ages and gender balance to match the target demographic.
Questionnaire analysis
Here i have analysed my results from my questionnaire to see who my target audience are and what they enjoy.
Learning aim b & c
The document provides details about a marketing campaign for a fictional film called "Concert Crime". It includes:
- A synopsis of the film's plot about a famous rapper who is kidnapped after a concert.
- Details of the target audience and research conducted through surveys to inform the campaign.
- Products created for the campaign including social media pages, a poster, and a radio ad.
- A schedule and descriptions of creating the social media pages, poster design in Photoshop, and recording a radio ad.
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What have you learned from and how did you use audince feedback ?
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Fourth question
Ella Duncan used various new media technologies to plan, research, and evaluate her three media products. She used Blogger to create blog posts detailing each stage of the planning process, allowing her to present her work in a clear, step-by-step manner. SlideShare was used to upload and share PowerPoint presentations on her blog. iMovie was used to edit video clips and add effects to create a trailer. Photoshop allowed her to edit images and add text to create a realistic movie poster and magazine cover. A Nikon D300 camera was used to film high quality footage and photos for the trailer, poster, and magazine cover.
Third question
After receiving feedback at various stages of creating media products, Ella Duncan learned about her target audience's preferences. A survey provided insight into the types of action thriller films they enjoy. Feedback on fonts helped ensure the trailer and poster would appeal to viewers. Additional feedback improved the realism and effectiveness of the poster and magazine cover by suggesting different images. Revisions to the trailer, including adding intertitles, helped clarify the narrative for viewers. Acting on feedback improved Ella's final media products.
Third question
After receiving feedback at various stages of creating media products, Ella Duncan learned about her target audience's preferences. A survey provided insight into the types of action thriller films they enjoy. Feedback on fonts helped ensure the trailer and poster would appeal to viewers. Additional feedback improved the realism and effectiveness of the poster and magazine cover by suggesting different images and color schemes. Feedback on the trailer narrative led to adding intertitles for clarity. Sound selection and fitting of mood were also important based on feedback. Acting on critique improved the final poster and magazine cover.
Third question
Ella Duncan received feedback at various stages of creating media products for an action thriller film. A survey provided insight into what her target audience enjoys about the genre. Feedback on fonts, images, and color schemes for the poster and magazine cover allowed her to make the products more realistic and effective for the audience. Feedback on the trailer revealed the narrative did not make sense without intertitles, so those were added to clarify the story. Sound choices in the trailer also received feedback. Acting on all of this feedback helped Ella Duncan improve her media products to better engage and appeal to her target audience.
Third question
Ella Duncan received feedback at various stages of creating media products for an action thriller film. A survey provided insight into what her target audience enjoys about the genre. Feedback on fonts, images, and color schemes for the poster and magazine cover allowed her to make the products more realistic and effective for the audience. Feedback on the trailer revealed the narrative did not make sense without intertitles, so those were added to clarify the story and engage viewers. Sound choices in the trailer also received feedback to ensure the backing tracks fit the mood portrayed. Acting on all the feedback helped Ella Duncan improve her media products for her target audience.
First question
The document discusses Ella Duncan's media products and how they use conventions of real media. For her movie poster, she followed conventions of real action thriller posters such as using red and lighting to distinguish the victim and antagonist. Her magazine cover was inspired by a 2009 issue of Fashion magazine and used similar colors, fonts, and actor pose. Her movie trailer included elements like a green band and jump cuts between scenes that are conventional for action thriller trailers. She researched examples like the movie The Box and Taken to inform the design of her media products.
Second question
The document evaluates the effectiveness of combining a main product (film poster) with ancillary texts (magazine cover, trailer) to promote a new film to 16-24 year old girls. The products feature the same actor to familiarize audiences with them and the film. While the poster and magazine cover feature the same actor, their use of different colors (red vs. blue) hinders connection between the products. However, featuring the same characters helps audiences recognize the actors. The font used on the poster also matches the style in the trailer, linking the main product to an ancillary text.
Second question
The document discusses the effectiveness of combining a main media product with ancillary texts to promote a new film to 16-24 year old girls. The combination of products across different platforms allows the target audience to learn about the film from different angles in order to entice them to watch it. Specifically, a trailer, magazine cover, and film poster were used to familiarize audiences with the actors and concepts in the film. However, the document notes that stronger connections could have been made between some of the promotional elements.
Second question
The combination of a magazine cover, movie poster, and trailer featuring the same actor as the antagonist was effective at raising awareness of the new film among girls aged 16-24. However, the connection between the film poster and magazine could have been improved, such as using matching font colors. The red font style matched between the poster and trailer helped link the two promotional elements.
First question
The document discusses how the media products created by Ella Duncan for her evaluation use and develop conventions of real media.
For her movie poster, she followed conventions used in the 2009 film "The Box" by using lighting to depict the victim and antagonist. Her magazine cover mimicked the font, color scheme, and mid-shot style of an existing fashion magazine.
Her movie trailer incorporated elements commonly found in action thriller trailers like title cards, a green band for ratings, and quick cuts between scenes to build confusion and excitement. She referenced the 2008 film "Taken" as an example for the fast-paced style of her trailer.
In what ways does your media products use, develop or challenge forms and con...
In what ways does your media products use, develop or challenge forms and conventions of real media products?
Taken pre release promotion
Taken was released in 2008 and directed by Pierre Morel, starring Liam Neeson. It tells the story of a former CIA agent who searches across Europe for his daughter after she is kidnapped. Print posters for the film featured action shots of Neeson's character without revealing much of the plot, generating intrigue. Online, the film's promoters utilized Facebook, Twitter, YouTube and its own website to spread awareness more widely and allow audiences to share information.
Evaluation
The document discusses the reasons why the author's media product follows the conventions of real media products. Specifically, it aims to match the layout and design of real magazines, including an eye-catching title, artist photos on the cover, and relevant content and images. The target audience is identified as young girls aged 14-17, and conventions like bright colors and popular artists are used to attract this demographic. Photos are edited using techniques like adjusting curves and exposure to make them stand out. The overall product aims to be recognizable and appealing to readers by mirroring real magazine conventions.
Liiar double page spread
The document discusses elements to consider when designing a double page spread for a magazine. It recommends placing the most important elements such as eye-catching quotes and images on the outside edges and top right corner to attract readers' attention as most people flip through pages with their right hand. Less important elements like interviews and small writing should be placed in the center and bottom of the spread. It also suggests using a continuous color and font throughout the spread to provide continuity and professionalism, and arranging the text in a clear, easy to follow flow without barriers to maintain reader engagement.
Survey analysis
- The document analyzes the results of a survey taken to determine the target audience for a music magazine.
- The survey shows that the primary audience is females aged 15-18 who are interested in pop and R&B music.
- Based on the findings, the creator decides the magazine will target females aged 15-18, focus on pop music, be released monthly, and cost around £2.
Liiar double page spread
The document discusses elements to consider when designing a double page spread for a magazine. It recommends placing the most important elements like eye-catching quotes and images on the outside edges and top right corner to attract readers' attention as most people flip through pages with their right hand. Less important elements like interviews and small writing should go in the center and bottom areas. The double page spread should have a continuous main color and font to make it look professional and tie the spread together visually. The text should flow in a clear, easy to understand order without barriers to keep readers engaged.
Content page
The document discusses the key elements of an effective contents page for a magazine, including:
- A masthead in the largest font that matches the magazine's house style and grabs the reader's attention.
- Photos that indicate what's inside and help readers understand the issue's focus.
- Information in house style fonts and colors that gives insight into the main topic and interviews.
- A brief using matching fonts that tells readers what each page includes.
- A clear, uncrowded layout that makes the contents easy to read and eye-catching.
Double page spread progress
The document describes the process of creating a double page spread for a magazine. It involved:
1) Creating a first draft on paper to plan out fonts, sizes, colors and photos.
2) Creating a second draft in Photoshop using the ideas from the first draft, including adding a white background, selecting and enlarging images, and inserting text.
3) Receiving feedback that suggested adding a background color to match the house style, introducing the artists, and adjusting the headline.
4) Making revisions based on the feedback, such as adding a pink and blue background, placing the headline in a colored oval, and adding introductory text about the artists at the top.
Photoshop content page progress
The document describes the process of creating a content page for a magazine in Photoshop. It discusses selecting images and text, placing them on the page, and formatting with different fonts, sizes, and colors. Feedback was received to make the page more clear, eye-catching, and professional. This included changing the background color and adding a page number to the bottom of the page.
Photoshop front cover progress
The document describes the process of creating a magazine cover in Photoshop. It discusses creating a first draft by hand then a second draft digitally. Images were edited to remove backgrounds. Text was added layer by layer. Feedback suggested making the black font bolder, changing the star color, adding a background color, and spacing elements out more. The creator then made these changes digitally to improve readability and eye-catching design.
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Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Survey analysis
- 2. This question allows me to see which social networking sites are poplar with my target audience. Therefore this means I can use different social media sites to connect with the target audience on the sites that are most popular, which are evidently Twitter and Facebook. Therefore I am made aware of the different social networking sites that I could advertise my movie on that would attract the widest range of people from my target audience.
- 3. This question helped me with the decisions for my film trailer and the casting decisions that I have to make before the filming process. From the results I am able to see that just over 50% decided that they would want the male protagonist to be in the age range of 19-21. This means that in order to listen to my target audiences opinions, I will make sure that when casting my actors for my trailer and in specific the protagonist, I will cast a 19-21 year old boy.
- 4. This question allows me to cut down my four options of possible fonts that I could use for the movie title which would be on the poster, magazine cover and in the trailer. From my results I am able to see that font B got 0, meaning I will not being using this font for the title of the trailer, however C and D were the higest scoring with about 37% each. Font A was voted for by 25% of the target audience. However I will now be able to choose between the two top scoring fonts C and D when choosing my font. This has allowed me to find out what my target audience find enticing and clear for a title, meaning that they are more likely to spot the font out if on a billboard or on public transport.
- 5. This question helps me when choosing which genre of magazine I would put my film magazine cover on. The results show me that about 75% of the target audience answered that the magazine they were most likely to read would be celebrity. Fashion magazines was the only other magazine genre that was considered by the target audience with a total of 25% of the votes. Therefore when I make my final magazine cover I will choose to place it on a celebrity genre magazine which should consequently result in more of target audience being made aware of the film as they read celebrity magazines.
- 6. This question allows me to focus on the mise-en-scene of my thriller film trailer and the climactic point in which me and my group can decide for the trailer. Car chase and shoot outs scored an equal number of votes with 25% of the target audience answering, the lowest score was 12% with cliffhangers. However the highest scoring answer with 38% was plot twists which means I am more likely to make plot twists the climactic point of the trailer.
- 7. This question allows me to decide the main location where the trailer for the thriller movie could be filmed. The results show that the countryside and house did not score any votes however the next highest answer was “Various different locations” which scored 13%/ However the second highest was woods with 25% and the highest scoring and the most popular location that my target audience answered was “city” with 62% . Therefore when choosing the main location for my filming to take place in, I will put across the idea of the city location to the other members in my group in order to reach out as much as possible to my target audience which is the main aim of my advertising products.