The document analyzes feedback from a questionnaire given to the target audience (mainly females aged 17-19) about a film trailer. The results were overwhelmingly positive, with most people finding it obvious it was a trailer, identifying common trailer conventions used, feeling it conformed to the drama genre, thinking the narrative and music were effective. A few suggestions included explaining the death more or speeding up the beginning. Most said they would want to watch the full film. Sharing it online gained likes and views, especially from the target demographic, showing promoting it this way was successful.

1. Evaluation Activity Three –
What have you
learned from
audience feedback?

2. I handed out a questionnaire regarding my
film trailer to19 people from my target
audience (mainly females aged 17-19) and
in the following slides, I will analyse my
answers.

3. 1. Was it obvious to you that
my work was a film trailer?
My questionnaire results display
that the majority of people (18/19) 5%
found it obvious that my work was
a trailer. This is reassuring and
makes me feel as though I have Yes
successfully used typically Maybe
conventions of a trailer in my work,
thanks to the thorough research
planning that I carried out in the 95%
pre-production stages. Nobody
said “no” to the answer which is an
encouraging statistic, implying that
there can‟t be too much to improve
in regarding my use of typically film
trailer conventions.

4. 2. If so, what conventions
demonstrated this?
• “The narrative”
• “Certificate at the beginning”
• “The length of it” (3)
• “Gives away a little bit of the story” (2)
• “Use of a voiceover”
• “Short scenes/quick cuts”
• “The captions e.g. names of actors and best-selling book” (4)
The answers I received clearly demonstrated to me which conventions
I used well in my trailer, all of which I used deliberately.
My result for this questionnaire is therefore very pleasing.

5. 3. Did my trailer conform to
the drama genre?
My answers to this question are again
very pleasing as 18 people out 19 said that
my trailer conformed to the drama 5%
genre, whilst the 1 remaining person said
“maybe”. This has made me feel as though
Yes
my efforts at using certain conventions in
Maybe
order to conform to the drama genre have
paid off. These conventions include: how I
developed my characters, the narrative I 95%
created, the settings I used, along with the
music, cinematography and editing.

6. 4. How much of the narrative
did the trailer give away?
I was pleased to find out that everyone who 0%
filled out my questionnaire said that they
felt that my trailer gave away the perfect
amount of my narrative. After my first Not Enough
draft, all the feedback I gathered said that I The Perfect Amount
was giving away too much and so after a Too Much
lot of cutting down, it would seem that I
have edited it down to the perfect amount. 100%

7. 5. Do you think that the music
I chose was appropriate and
aided in creating tension?
I am delighted to have gained another 0%
reassuring result as it would seem 5%
that a high percentage of the people I
asked said that the music was Yes
appropriate and aided in creating Maybe
tension. I am pleased with this No
because I spent a long time going
through different tracks and 95%
researching what to use.

8. 6. Were you able to empathise
with the central protagonist?
From my results, it would seem that not
everyone could relate to my central
5%
protagonist. Although a high proportion
11%
(84%) of people said they could, it has
led me to wonder why the other‟s Yes
couldn‟t. One reason could be that the Maybe
males in the people I asked may have No
not been able to empathise, purely
84%
because of their gender differentiation. It
could of course been that I didn‟t convey
enough emotion with in the trailer which
could be adjusted if I were to do it
again, through editing of types of
camera shots used.

9. 7. Did you find the way that the
trailer started off slow and built
up it‟s tempo was effective?
Interestingly, most of the people that I asked
0%
said that the way the trailer started off slow
and built up its tempo was effective, however 16%
three people replied “maybe”. The people Yes
that stated maybe said their reason for it was Maybe
No
that it was too slow at the beginning. I think
this is all down to personal preference 84%
however if I were to do it again I would
consider the tempo at the beginning and
make sure it is not in anyway tedious.

10. 8. What was your favourite
part of the trailer?
• “When you see the two sisters together after she dies” (2)
• “The humor involved with Ben” (4)
• “The childhood at the beginning”
• “All of it”
• “The scene where she is told she is going mad”
• “Clever camera use to show sister‟s hand appear” (2)
It would appear that the most effective parts of the trailer
were the most significant parts such as Anna coming back as
a ghost, and when she is told she is going mad. Many people
said that their favourite part was Ben‟s humor. I‟m glad that
they enjoyed this because I wasn‟t sure whether it was
appropriate or not due to the seriousness of everything else
in the mise-en-scene. it seems that the light-hearted humor
only aided the narrative and maintained the attention of the
audience.

11. 9. Do you think anything could
be improved?
• No (15)
• More explanation of the death with out giving too much away (2)
• Beginning is too slow
• It is a little bit too depressing
From the comments that I received, it would appear that there isn‟t too much that I
could improve upon which certainly is pleasing. Perhaps my answers would be
more helpful if I had re-worded the question in a way which didn‟t allow them to
answer “no” which 15 people did. Other comments to note include my trailer
needing more explanation of the death without giving too much away and that the
beginning is too slow. If I were to do this again I would cut down the beginning
allowing more time for the build up to her death and perhaps show a little bit more
of how it happened. It is imperative however, not to give too much away as people
wouldn‟t need to go watch the film. Another person said that they found it to be
too depressing. The mood that I tried to capture was coherent to the genre and I
therefore think that that is purely down to personal preference especially since no-
one else commented on that. It‟s therefore not something I would consider
changing.

12. 10. After having watched the
trailer, would you watch the
whole film?
0%
To my delight, 18 out of the 19 people I asked 5%
said that they would watch the whole film
having viewed the trailer. Ultimately, this
means that I have succeeded in making Yes
Maybe
people want to watch the whole film through No
various techniques which was my main aim of
the task. Only one person answered no
95%
however I am not worried about this because
you can‟t please everyone.

13. In order to gain further feedback from
my target audience, I used the web
2.0. This allowed me to show my
work, as a producer, to a network of
people who could give me feedback
through features such as
comments, „likes‟, „tweets‟ and more.

14. Promoting an
Facebook online poll for
further
feedback
Facebook is a social networking which has allowed me
the opportunity to share my work, however this is only
visible to my friends due to privacy settings. Most of my
friends are in my age range so this was a good
opportunity to receive feedback.
Having been a week since I put it on Facebook, I
decided to analyse my feedback. I received 37
likes, and I thought it would be interesting to break it
down into demographics.
68% of the people who liked it were females which
implies that I have successfully targeted the audience
that I aimed to whilst also impressing others.
Complimentary of the
0%
humor I added
32%
Male
Female Receiving many
68% reassuring
comments, mainly
from my target
audience: young
females.

15. Twitter
Twitter is an ever growing social
networking site which can connect people
all over the world in 140 characters. I
believe this is a good way of getting my Use of hashtags so that more people
around the world can see it
work out there and hopefully gaining
feedback.
Hopefully the majority of my 286
followers will be able to see this link
and if they retweet it, all of their
followers will be able to see it getting
my work out to a wider audience

16. YouTube
YouTube is the website which I
uploaded my film trailer onto and
so I am going to analyse the
statistics that it has been able to
give me.
To the left is a list of the main demographics which
are watching my film. From this it would seem that
my main source of views is coming from females
aged 13-24, which is my target audience. This is a
very pleasing stat and reassures me that I have
included all the appropriate codes and conventions
to target who I aimed to.
This is a table showing all of the
countries that my film trailer has been
viewed in. In first place is the UK which
was inevitable since is it an English film
and I marketed it to my social
networking friends who are primarily
British. The rest of the countries
haven‟t constituted nearly as many
views as the UK however it is still
interesting to see how effective sharing
work online can be and how fast it can
be spread around the world.

17. These images demonstrate how
sharing my film trailer on
Facebook was effective as it
gained many views. It also shows
how popular watching media is on
mobile phones these days what
with smart phones and
developing internet speed. If my
film was targeted at an older
audience then there probably
wouldn‟t be as many mobile
views since the older generation
don‟t tend to have smart phones
which are capable of watching
media. In fact, there probably
wouldn‟t be as many views at all
because many older people don‟t
even have computers.