My third evaluation question script finished version

1. Time Speaker Audio
Presenter Helloandtodayon, The Beacon Radioshow,we will be looking at several
different films as well as talking to experts on media theory.
We have an exciting guest today, Jack Woods, the director of the short
film, Anywhere but here.
Thisfilmisbasedon a younggirlstravel tofind a place to plant her flower
this is focused on the journey of the young girl and her struggle to find
what she is going to do with it after someone related to her digs it up.
Today we are goingto findout whattype of work went into making a film
like this.
Good Morning, Jack.
Jack Good Morning _______.
Presenter How are you today Jack?
Jack I’m good today thanks, how about you?
Presenter I’m good thanks. So let’s get down to business, What went into making
your new film then Jack?
Jack Well I did a lot of audience research to see who I should market the film
towards as well as to see if I could take the niche format and make it in a
way that appeals to a mass audience.
Presenter How did you undertake this research? Was there any particular websites
or apps you used?
Jack Well I did a paper-based questionnaire, this gave me initial information
aboutmy target audience,Ithenanalysedthatinformationinaway,that I
couldeasilypickoutwhatI neededtodo with the information I had been
given.
Presenter So what type of conclusion did you make from the questionnaires?
Jack Well I made a lot of conclusions from the questionnaires would you like
me to take you through it question by question?
Presenter If you don’t mind that would be perfect
Jack My firstquestionwas,What is your favourite genre of film? This allowed
me to see the current state of audience awarenessof filmgenres. We had
a quarter of the votes going to comedy and another quarter going to
action.Thisisn’ta verybig surprise since bothgenreshave had a lot of big
films released and also hybrid genres of both of them such as Deadpool.
However the biggest surprise was the amount of votes I got from true
stories,theyare dramatized versions of real events. This was very useful
to me as I wanted to make a social realism film, the two genres can tie
into each other nicely because of the way they tie into each other even
though they are opposites of each other. Social Realism being a kitchen
sinkstorythat’s grittyand downtoearth,whilsta true story is real events
that have been blown up and are extremely dramatized.
Presenter Did it help to think about this whilst you film your film
Jack Ofcourse, it helped me to keep track of who I was film for and what I
shouldbe doing to keep the audience interested. This provided me with
the aspectsthat theydidand didn’tlike,suchashorror gettingnovotes in
the genre question. That meant that there shouldn’t be many elements
from horrors, not that they would fit into a film with a plot like mine.
Presenter Okaythat’s interesting,whatwasyournextstepin finding out about your
audience?
Jack My next step was to find out the gender of my audience. I had the
majority of people state female which was about 60% and we had about

2. 10% that didnotwant theirgender knownand the 30% leftsaidtheywere
male.Fromthe data I got I foundout thatthe females were the ones that
put down True stories to be their favourite genre meaning it would be
better to focus on them as my target audience.
Presenter Veryinteresting, so did you have any questions about where they would
consume media?
Jack I do, actually the next question was, What media do you use more? This
was focusedonthe waytheyabsorb the media, whether they take notice
of Internet based, like advertisements on websites and videos on
facebook/Youtube, Video based, such as movies and television
programmes, Sound based such as radio, music players and music
channelsandlive media,theseare things like streaming websites such as
twitch.tv and websites where you can subscribe and stream live football
matches.Thiswas interestingforme because Iwasexpectingmostpeople
to stream videos and other sources of media through the internet.
However we got Video based media as the most used, this isn’t very
surprising as it is very likely to have T.V’s and/or a way to download T.V
programmes and film onto their different MP4 devices.
Presenter So you must have really learnt how to market your product. What other
questions did you ask your audience about?
Jack Well the next one was, Where do you consume the majority of media?
Presenter Was this so you could see where they would be most likely to see your
product?
Jack Well we gota verybigoutcome for people watching media at home. This
isn’t very surprising because we have a large amount of technology
accessible to us within our homes. This can range from computers to
televisionstomobile phonesmeaningthat theyhave the greatestrange at
home to consume this media. This leads to it being the best place to try
and getthemto consume the mediabeingmade.Thishelps us see where
we should invest our time and effort when making advertisements. For
our poster I decided it would be good to have a film poster that got the
feel of the film.SoIbasedit around one of the more influential scenes in
the film. We then got the other half of the circle that is split up into
eighths. This is split between, consuming media in the car, which was a
sectionof otherthat a lotof people wrote down but is also related to our
nextcategorywhichis travellingalthoughtheycanbe classed as the same
thing, the people we surveyed wrote both. The next was at a pub/club,
thisiseasilydone because some people frequentpubs and clubs to watch
sportingeventsaspart of a large groupand to socialise withtheir friends.
The last one isat work,itisn’tunusual for work place to have background
entertainment whilst they work, this could be good for a radio advert or
interview depending on how much people actually concentrate on the
radio.
Presenter So fromthe where theywere able toconsume the mediayoutargetedthe
bestwayfor themto be able to distinguishthe bestway to get focus onto
your film?
Jack Yes, in short, We then went onto how long they spend watching T.V or
film. We didn’t get as much Variety as I would have thought from this
questionbutmostpeople estimated they watched around 11 to 25 hours
of television or film a week whilst just over a quarter said they watch
about26-40 hoursof televisiona week. This allows us to see the viewing

3. habitsof our audience and with the help of the next question determine
the viewing habits of the audience.
Presenter So what was the next question?
Jack It was, when are you most likely to consume media and to be honest I
wouldhave expectedthe question to have a small bit of variation but we
got one flat answer.
Presenter Whenis the mostlikelytime youraudience are going to consume media?
Jack From 7pm to 12am – This mixed with the previous answer means that
theyprobablywatch about 2 hours a day within this time period and that
it would also be the best time to market our film. It helped a lot when
thinkingaboutthe typesof audience we were going to target. The reason
for this is certain channels with have a high capacity for certain types of
views,dependingonwhattime itisand whatprogramme is on. So there’s
no point trying to market a kids films at 12 am on the horror movie
channel.Ithinkthe bestwayto get to my targetaudience wouldbe during
late night soap operas. This will help my film because it makes it more
accessible toa audience thatwill appreciate the film I’m making for what
it is rather than marketing it to people who don’t really care.
Presenter So what is different about your film?
Jack As we see frommynextquestionthe factthat myfilmisa short,may have
an impact. Asking the question, How long do the films you watch usually
last,gave me a scope of how many people actually watch short films. We
have about five sixths of people said they mainly watch films that last
about 40-120 minutes and the remaining sixth said they normally lasted
120 minutes or over. This shows us that not many people have a large
interestinshortfilms.Thiscouldbe anew experience tomanypeople and
allowthemaninsightintomore in-depth,down to earth movie plots. We
can use the shortnessof the filmasa pointof interesttopeople lookingto
view the film.
Presenter That’s very interesting did you find anything else about your audience
when researching to make this film?
Jack Yes,we have our most diverse set of answers next. I asked the question,
On what device do you consume media?
Presenter Couldthisquestionpossibly getsomanydifferent answers there can’t be
that many devices to access media on?
Jack Well we had a range of 5 or 6 categories to begin with and also had an
‘other’optionwhere youputdownyourown answer. We’ll start with the
biggestchunkwhich was T.V. this gained a quarter of all the votes within
the questionnaire.Thisshowsusthatpeople still watch a lot of television
within their lives and spend quite a lot of time watching it. The next
biggestcategory is Computer, this surprised me quite a bit because I was
expecting mobile devices to be next on the questionnaire. This must be
due to the use of social media as well as the many different sites you can
use to do all different kinds of things. It might also be attributed due to
people having to use a computer at work and not being able to use their
mobile devicetorules at work or their own ethical standard. Then comes
mobile devices,thisisverybelievable because alotof people ownmobiles
and other means of communication that can easily be connected to
differentwi-fihotspotsoruse 3g or 4g data to provide a use to the people
whowant to getonline onthe device.Afterthatwe have a joined amount
betweenreadingmaterial and through car radios. The reading material is

4. interestingbecause youcouldhave addsforfilmsinlotsof magazines like
sight&sound and other such magazines which could be classed as quite
niche. Whilst Car radio’s a very common item that gets used quite a lot.
This means that even though people listen to car radios they might not
take notice of them as much as other forms of media. The joint two with
the leastamountof votesis tablets, like Ipads and kindles come with the
leastamountof votes,notverymany people use these toaccessdifferent
typesof media.That couldpossiblybe due tothe items themselves being
quite bulkyandhardto use.Withthat we have sony Walkman’sand other
MP3 devices, this is a very niche category that would be very hard to
create something for unless we created a audiobook of the film and the
chances of that are very slim.
Presenter What else didyoutry to learnaboutwhilstyou were feedback off of your
audience?
Jack Well I really wanted to try and figure out what makes mainstream media
so attractive.Idecidedtoask the question:Doyoubelieve youget a good
experience outof mainstreammedia? I gave them boxes with numbers 1
to 5 and pointed out that 5 is good and 1 is bad. I got results that are a
little one-sided but if it is honest it still helps me. A little over half the
people in the questionnaire said they got an average experience out of
mainstream media, this means that they are possibly looking for
something better and more fulfilling to watch. I think this is good
informationformyfilm, because my film is the complete opposite of the
saturated superhero movie plots that are quite bit at the moment. It’s a
down to earth kitchen sink drama about a little girl wanting to plant a
flower.Thischange of pace mightinterest some of the people that aren’t
as invested in mainstream media.
Presenter Wow that’s a lot of people that aren’t invested in cinema. However I can
see where they are coming from because I like to go see movie once in a
while but I don’t go for every new release.
Jack Off of thisquestionIdecided toask them: Have you ever watched a short
film before?
Presenter I don’t think many people would have, would they?
Jack No a little overaquarterhad seena shortfilm.I think this would be quite
a newway forthemto see film, insteadof having a massive build up, you
get straight into the depth of the plot and understand a lot more about
your charactersand how theyfeel bymore thanjust the speech.Ifeel like
the way the technique elementsare usedwillgive themmore of aninsight
into just how diverse films can be.
Presenter You keeponsayingshortfilmbuthow long does a short films have to be?
Jack It has to be from 0-40 minutes, this links me to the next question of how
long was the short film the people who were asked had seen. Over half
left the answer box blank or crossed it out meaning they hadn’t seen a
short film this means there is a whole audience that is untapped and
needs to be introduced to short films. However a small group have seen
short films we have just over a quarter saying they’ve seen short films
from10-19 minuteslongwhichisquite goodbecause it’s a little less time
than a televisionprogrammesotheymay be able to watch it if they don’t
have enoughtime towatch a televisionprogramme.anevensmallerchunk
of people equallingaboutaneighthsaidthattheyhad watched one that’s
about 30-40 minutes long.

5. Presenter So many people aren’t interested in short films?
Jack I wouldn’t say that. I can prove with my next question that people are
atleast a little bit interested in short films. I asked: Would you be
interested in watching short films? I didn’t get a single answer that said
theywouldn’tbe interested. However I have got a lot of people that said
they might be interested and a little over half that said they would be
interested.
Presenter Well Jack, that was a detailed breakdown of the work you do before
making a film but I’m sorry to say we’ve run out of time, its been nice
speaking to you on the Beacon Radio show
Jack Thanks and you too!