6. Indians
understand Indians
Savings like
none other Discounts
A retail The Bargaining
opportunity to Indian is
cater to this anywhere,
unique Indian everywhere
DNA
7. A multi-brand, multi-location discount chain and value format.
National labels will be sold to target the discerning, brand
conscious young buyers.
Discounts range between 25% to a whopping 60%.
Fully air conditioned shopping environment and an
international, rejuvenating ambience spaced in a 1000 to 5000
sq. feet carpet area.
Located at prominent malls, high streets and strategically
selected stores.
8.
9. Most preferred fashion destination across
all 1 lac+ population towns in India.
Celebrate brands at surprising prices 365 days in clothing,
footwear and accessories in all towns.
10. Ashish Garg, Managing Director
Money Man, Mind behind Promart.
36 year old dynamic, young entrepreneur.
Also, actively involved in the business of Apple Group of Companies.
Propels the growth of Promart with his astute eye over financial management
as well as the immense experience of successfully running various businesses
such as steel, coal mining, textiles, insurance and infrastructure.
11. Punit Agarwal – Director & Chief
Executive Officer
Captain of Logistics & Inventory.
Also, New Markets Identifier.
Leads by example.
Moving away from his family business, he founded VEMB Lifestyle Pvt. Ltd.
as an independent business entity, which is now a diversified group engaged
in various opportunities in lifestyle.
In a mere Ten years, Punit Agarwal’s visionary foresight and the sheer will to
achieve has led him to conquer the many milestones in his early 30’s.
Heart behind Promart.
12.
13. INDIAN RETAIL INDUSTRY 12,000,00 CRORES 100%
Organized Retail Footwear, Clothing, Accessories
55,000 Cr 26,400 Cr
4.5% 48%
Source India Retail Report, 2007
According to Consultants McKinsey & Co. research shows that almost
40% of branded goods are sold at a discounted rate (below MRP).
Rs. 11,880 cores pegged as market potential in this segment as on
2006 and only growing.
Indian retail industry is 5th largest in the world.
15. Organized retail will get a significant hike.
Shopping will be a year round activity.
Indian consumer will be pampered with the choicest
brands.
Educated consumer (on styles, fits, price, brands) is
a more demanding consumer.
Customer service will improve and customer will
expect a superior retail experience.
16.
17. Large and growing middle class
Median age of the Indian Consumer is 24
Easy availability of cheap credit
Aspirational Lifestyle
Brand Conscious
Wants great value for money (premium brands for less)
Wants a quality shopping experience
High exposure to advertisements – offers, styles, brands etc
Celebrates success at all moments/occasions etc
18.
19. Promart currently has 39 company-owned stores and 6
franchisee stores, all together occupying 88630 sq. feet
of retail space and 1 SIS Store occupying 840 sq.ft.
Central distribution centre at Bhiwandi occupies a
massive 20,000 sq. feet
Target is to open 100 company-owned stores by April
2013 and 50 franchisee stores
Zone-wise expansion will start with west, north, south
& east
Expansion to cover Tier 2,3,4,5 & 6 cities
20. Promart will source last season’s Gaps in Fashion and Trends filled
stock from national labels with in-house labels
Sent to central distribution
center
Will be made available to company and
franchisee owned stores
21.
22. STRENGTHS
365 days discount
National brands and international labels
Mass customer base
Minimum 25% discount
In-house label to fill in missing gaps and trends
WEAKNESS
Competition from local brands
Tailor made clothing
23. OPPORTUNITIES
New brands will be regularly added to current portfolio
Tie up with brands to sell their last season’s stock
Multiple outlets per city
Large population with increasing disposable incomes
Growing demands for branded merchandise
FDI opportunity
1 lac+ population town
THREATS
Increase in government taxes
Brand factory outlets
Other large format stores
24.
25. The Promart Team is a The team is
thriving bunch of centralized at the
talented individuals Mumbai and Noida
driven to create a office and will soon
world-class retail expand into a zone
experience for the new based set up.
Indian consumer.
The present team
The average strength is of 80
age of the people and is
team is 30 quickly growing to
years. meet with the
challenging
milestones.
26. Facilitate buying of brands that have a good market
share in that zone.
Better media rates
Smoother execution of schemes or offers
Better understanding of the zone
Decentralize decision making
Better communication to customers
27.
28. X-Fit All Season Lee
Clifton DJ Arrow Our Other
Buruburu Leonidas Louis Philippe Brands!
Riot Arrow Sport Stride
Irony Wrangler Agamic/Poe
29. Deal Provogue Trendy World
Lee Riot Sepia Our Other
Brands!
Teej Lesley Wrangler
109F Clifton Plus Trends
43. PROMART – Zone
Z1 – West Gujarat, Maharashtra, MP, Goa
Rajasthan, Delhi, J&K, Haryana, Punjab,
Z2 – North
Himachal, UP, Uttarkhand
Z3 – South AP, Tamil Nadu, Kerala, Karnataka
Bihar, Chhattisgarh, Jharkhand, West Bengal,
Z4 – East
Orissa, Sikkim, Eastern India
44.
45. Promart offers franchisee & master franchisee
opportunities across India
1. No deposit
2. Attractive margin up to 40%.
3. Minimum one ad/hoarding during launch
4. GR 10% of purchase twice in a year.
5. Approx 700 sq ft area.
6. Price de-regulation – facility: 2 months.
7. First right or refusal on stocks at DC.
8. Franchisee fee Rs 21000/only.
9. Franchisee investment on interiors 800-900 sq.ft.
10. Marketing support.
11. Fixture sourcing/Installation.
12. Outright stock purchase.
13. Investment in stock 1500 sq ft.
