SlideShare a Scribd company logo
Target Audience 
Mutual Experiences 
Musical Tastes 
Other Interests In Types 
Of Media 
Fashion
Target Audience Survey 
In order to connect with my target 
audience a decided to utilise one of the 
most versatile accessible and universal 
forms of communication currently 
available today namely Facebook. I 
spooled through my friends list 
analysing posts that would indicate they 
where ‘’into’’ the musical genre I intend 
to base my music magazine around I 
also ensured that my candidates 
differed in terms of age and the 
educational institution they attend as 
this increases the probability of 
attaining varied results this screenshot 
taken from Facebook’s Messenger app 
gives the candidates a brief and 
courteous introduction to the concept 
and what is being asked of them should 
they choose to participate.
Questions 
If I can establish what 
existing products are 
enjoyed, appreciated and 
ultimately bought by my 
target market I can then 
analyse these products 
conventions, layout and 
content mirror these 
features ( whilst still 
remaining unique ) thus 
creating a viable product. 
By identifying 
what my 
potential 
readership want 
at such an early 
stage I can 
constantly cater 
to there desires 
throughout the 
construction 
process. 
Naturally relevance 
is key when 
designing a music 
magazine of a 
specific genre 
therefore the 
artists mentioned 
and artists befitting 
of the metal genre 
and its many sub 
genres will be the 
only music 
featured as that’s 
what my target 
audience want. 
Establishing a price 
range when planning 
to develop any 
product is key when 
trying to avoid pricing 
yourself out of the 
market or making a 
loss therefore this 
information is 
arguably the most 
valuable information 
this survey has 
provided because 
knowing a customer's
Response 1 
Kerrang and 
Rocksound are both 
highly reputable 
names in the 
Alternative Scene 
therefore drawing 
inspiration from 
there house styles, 
layout etc. could 
prove beneficial. 
The response 
‘’good bands’’ is 
extremely vague 
and arguable a 
useless response as 
what is regarded as 
a ‘’good band’’ is 
completely 
subjective from one 
person to the next 
however who this 
candidate regards 
as good bands is 
revealed later in 
Fthreorme trheissp onse. 
candidates response 
it is clear that this 
person has become 
acclimatised to the 
convention of a 
magazine being eye 
catching in terms of 
its colour scheme 
therefore this person 
and the rest of my 
audience expect 
nothing less from a 
professional 
All of the artists 
mentioned by 
this candidate fit 
under the 
metal/metalcore 
umbrella in terms 
of musical genre 
this gives me an 
indication of the 
specifics type(s) 
of music my 
audience are 
interested in and 
therefore wish to 
read about. 
From my own 
knowledge I am 
aware that £2.20 
is the retail price 
of a copy of 
Kerrang 
therefore in order 
for my product to 
be competitive it 
should match the 
price of Kerrang 
or ideally beat it..
Response 2 
Much like my first 
candidate, candidate 
2 also enjoys the 
likes of Kerrang and 
Rocksound this 
further sways my 
decision to draw a 
great deal of 
inspiration from 
them as it seem to 
be what people who 
enjoy metal and 
meataleque music 
are reading. 
Candidate 2’s 
response of ‘’men’’ 
suggests that my 
target audience 
possesses a sense 
of humour 
consequently the 
use of tongue in 
cheek humour may 
be appropriate on 
the other hand this 
may be an indication 
that primarily content 
featuring male artists 
would be 
appreciated. 
The suggestion of red and 
black could be a colour 
scheme very applicable to 
this magazine considering 
the genre it is based 
around (heavy metal) as 
the imagery that comes 
with heavy metal such as 
the deepest recesses of 
hell and the dark side of life 
etc. is heavily associated 
with this colour scheme. 
Once again 
household names in 
the 
metalcore/screamo 
scene have been 
mentioned this 
consistent theme 
within my target 
audience’s specific 
musical interests will 
greatly influence the 
artists featured within 
the final product. 
Similarly to Candidate 1 this 
candidate is willing to spend 
within the region of £2 on the 
magazine however this 
candidate demonstrates an 
element of flexibility this may be 
due to differing financial 
circumstances
Response 3 
This candidate makes 
the third reference to 
Kerrang and Rocksound 
therefore with this in 
mind I am confident that 
utilising these magazines 
as my main source of 
inspiration will enhance 
the magazine in terms of 
suitability and quality. 
Candidate 3’s 
response to Question 
2 is the most useful 
response to that 
question by far as it 
provides me with 
extremely specific 
details regarding what 
she wants from the 
magazine i.e. album 
reviews and 
articles/information 
regarding her favourite 
artists which are in 
fact arguable 
conventions within 
music magazine 
content. 
Once again the dark 
sinister combination of 
red and black seems to 
be a favourite amongst 
my target audience this 
may well once again be 
due to its relevance to 
the darker nature of 
heavy music however it 
may just be Candidate 3 
not being able to think of 
anything for that 
particular question 
consequently she 
rephrased Candidate 2’s 
aTnhsew meru.sic my target 
audience seem to favour 
shies away from the 
more traditional forms of 
metal and there 
respective artists i.e. 
Metallica , Iron Maiden 
or Pantera and instead 
focuses on more modern 
metal more specifically 
metalcore and screamo 
acts with British 
metalcore band Asking 
Alexandria being 
mentioned by all three 
candidates my target 
audience’s enthusiasm 
for new music is due to 
there age as they span
Audience Stereotype 
Meet Brian aged 17 Brian is a full time student studying 
for a diploma in Music, Music is his passion, Music is his 
life. Brian enjoys socialising with friends, jamming with 
his best mate Neil and above all else……. Listening to 
METAL! Brian feels an immense amount of pride to be 
part of his chosen scene and relishes the hate he and his 
friends receive for being different because metal stands 
for three things. Rebellion, long hair and freedom Brian's 
taste for freedom comes across in his style with his entire 
wardrobe consisting of black skinny jeans, band merch 
and biker jackets this guys so metal Slipknot wanna see 
him live! He’s a Dragonforce of nature and you better 
Bring Him His Horizon because he ain’t reading no Of 
Mice & Men why don’t you Ask Alexandria who the hell 
he is because he puts the B into Rock star and his last 
words will be probably be a power chord ………………. 
Its Brian ladies and gentlemen.

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Target audience AA 1

  • 1. Target Audience Mutual Experiences Musical Tastes Other Interests In Types Of Media Fashion
  • 2. Target Audience Survey In order to connect with my target audience a decided to utilise one of the most versatile accessible and universal forms of communication currently available today namely Facebook. I spooled through my friends list analysing posts that would indicate they where ‘’into’’ the musical genre I intend to base my music magazine around I also ensured that my candidates differed in terms of age and the educational institution they attend as this increases the probability of attaining varied results this screenshot taken from Facebook’s Messenger app gives the candidates a brief and courteous introduction to the concept and what is being asked of them should they choose to participate.
  • 3. Questions If I can establish what existing products are enjoyed, appreciated and ultimately bought by my target market I can then analyse these products conventions, layout and content mirror these features ( whilst still remaining unique ) thus creating a viable product. By identifying what my potential readership want at such an early stage I can constantly cater to there desires throughout the construction process. Naturally relevance is key when designing a music magazine of a specific genre therefore the artists mentioned and artists befitting of the metal genre and its many sub genres will be the only music featured as that’s what my target audience want. Establishing a price range when planning to develop any product is key when trying to avoid pricing yourself out of the market or making a loss therefore this information is arguably the most valuable information this survey has provided because knowing a customer's
  • 4. Response 1 Kerrang and Rocksound are both highly reputable names in the Alternative Scene therefore drawing inspiration from there house styles, layout etc. could prove beneficial. The response ‘’good bands’’ is extremely vague and arguable a useless response as what is regarded as a ‘’good band’’ is completely subjective from one person to the next however who this candidate regards as good bands is revealed later in Fthreorme trheissp onse. candidates response it is clear that this person has become acclimatised to the convention of a magazine being eye catching in terms of its colour scheme therefore this person and the rest of my audience expect nothing less from a professional All of the artists mentioned by this candidate fit under the metal/metalcore umbrella in terms of musical genre this gives me an indication of the specifics type(s) of music my audience are interested in and therefore wish to read about. From my own knowledge I am aware that £2.20 is the retail price of a copy of Kerrang therefore in order for my product to be competitive it should match the price of Kerrang or ideally beat it..
  • 5. Response 2 Much like my first candidate, candidate 2 also enjoys the likes of Kerrang and Rocksound this further sways my decision to draw a great deal of inspiration from them as it seem to be what people who enjoy metal and meataleque music are reading. Candidate 2’s response of ‘’men’’ suggests that my target audience possesses a sense of humour consequently the use of tongue in cheek humour may be appropriate on the other hand this may be an indication that primarily content featuring male artists would be appreciated. The suggestion of red and black could be a colour scheme very applicable to this magazine considering the genre it is based around (heavy metal) as the imagery that comes with heavy metal such as the deepest recesses of hell and the dark side of life etc. is heavily associated with this colour scheme. Once again household names in the metalcore/screamo scene have been mentioned this consistent theme within my target audience’s specific musical interests will greatly influence the artists featured within the final product. Similarly to Candidate 1 this candidate is willing to spend within the region of £2 on the magazine however this candidate demonstrates an element of flexibility this may be due to differing financial circumstances
  • 6. Response 3 This candidate makes the third reference to Kerrang and Rocksound therefore with this in mind I am confident that utilising these magazines as my main source of inspiration will enhance the magazine in terms of suitability and quality. Candidate 3’s response to Question 2 is the most useful response to that question by far as it provides me with extremely specific details regarding what she wants from the magazine i.e. album reviews and articles/information regarding her favourite artists which are in fact arguable conventions within music magazine content. Once again the dark sinister combination of red and black seems to be a favourite amongst my target audience this may well once again be due to its relevance to the darker nature of heavy music however it may just be Candidate 3 not being able to think of anything for that particular question consequently she rephrased Candidate 2’s aTnhsew meru.sic my target audience seem to favour shies away from the more traditional forms of metal and there respective artists i.e. Metallica , Iron Maiden or Pantera and instead focuses on more modern metal more specifically metalcore and screamo acts with British metalcore band Asking Alexandria being mentioned by all three candidates my target audience’s enthusiasm for new music is due to there age as they span
  • 7. Audience Stereotype Meet Brian aged 17 Brian is a full time student studying for a diploma in Music, Music is his passion, Music is his life. Brian enjoys socialising with friends, jamming with his best mate Neil and above all else……. Listening to METAL! Brian feels an immense amount of pride to be part of his chosen scene and relishes the hate he and his friends receive for being different because metal stands for three things. Rebellion, long hair and freedom Brian's taste for freedom comes across in his style with his entire wardrobe consisting of black skinny jeans, band merch and biker jackets this guys so metal Slipknot wanna see him live! He’s a Dragonforce of nature and you better Bring Him His Horizon because he ain’t reading no Of Mice & Men why don’t you Ask Alexandria who the hell he is because he puts the B into Rock star and his last words will be probably be a power chord ………………. Its Brian ladies and gentlemen.