This document discusses how the media product represents its target social group of 16-24 year old British male and female indie rock fans. The photographs used represent this group by featuring young artists between 16-18 years old. The photos convey indie rock as a genre for young people through clothing, angles, and settings. Fonts are easily legible and convey a stylish and modern look to appeal to young readers. The language is simple yet includes relevant slang and music jargon to connect with the target audience. The bands and gig guide featured also represent the interests of young indie rock fans.