This proposal is for a music magazine focused on grunge and punk genres called "Music magazine (2-D)". The magazine aims to educate and intrigue readers between ages 15-25 about these genres through articles on bands/artists, recommended music, and exclusive news. One article would provide the history of Kurt Cobain and Nirvana. The design and content would appeal to fans through related imagery, colors, fonts and discussion of popular/recommended albums and songs. Some material may offend due to explicit lyrics or album covers, but the magazine would not restrict younger audiences. The title "2-D" is a reference to the Gorillaz character but is not a direct copy. Efforts will be made to

1. Proposal
1
Working Title:
Music magazine (2-D)
What is it called? This can change if you think of something better later
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
 To teach and intrigue readers in certain genres of music and the latest news, albums and
number 1 hits at the moment.
 It is too educate fans of the genre on facts and stories they may not know about there
favourite bands or artists.
 It will also be too give fans an insight on exclusive news that they can only know here.
Genre:
What sort of product is it
 Music, grunge and punk
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
 My product will contain stories on latest news in my chosen genre of music.
 What I think people should listen to and what songs are popular in this genre.
 I want to design a two page article covering nirvana and the history behind Kurt Cobains
life, looking into his childhood through to the start of the band, including images and
quotes of him and people he was close too.
 I would like one of my pages too be just full of punk and grunge songs I would recommend
too fans of the music including a wide variety of different types of music (e.g. punk folk, alt
grunge…)
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
 My main target audience are 15-25 year olds of all gender, also my magazine will be
aimed mainly at grunge kids and punks or simply people who are interested in the style of
music and in learning more about this area of music.
 I will make sure that my magazine is appealing to this audience by making the stories and
news in the magazine based of artists or bands in the genre.
 I will also make the design of the magazine related to each genre including the colour
scheme, images used and even the fonts I choose to use.
 I will also include albums or solos I think are enjoyable songs from this genre as well as
ones that are popular already in this area of the music media.
 The title I have chose for the magazine is 2-D, I chose this name after the gorillas
character keeping it to the theme of music.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
 I may include offensive language in the magazine when listing of the names of songs or
albums also some of the cover art on albums of the punk genre may be seen as offensive.
 I will not restrict younger people from accessing my magazine because if they are into this
genre of music then they will already be associated with this type of material.
 My magazine may be offensive towards religious groups such as Christianity due to many
songs and artists in both of these medias have strong opinions on religion already, and
many songs highlight the bad sides of religion or almost mock the beliefs. Too prevent this

2. Proposal
2
I will not use any offensive imagery or language directly in my magazine if this content is
involved it will be modified. I will keep this in mind whilst I am doing the photography in my
project.
 The title of my magazine is taken from the Gorillas character 2-D but it is not directly
obvious and could not be seen as that especially if you have not researched far into the
story behind the bands music and the storyline behind the music videos.
 I will try and make my magazine as original as I can possibly make it although the design
of most magazines especially music magazines are very similar in a way.