The campaign pitch was well-received by respondents, indicating that the idea resonated with both the target audience and the client. Feedback highlighted appreciation for the concept, visuals, detail, and research, while suggestions for improvement included adding more images, flat plans, and a color scheme. Incorporating personal photographs or drawings was also recommended to enhance the pitch further.

1. Journey Campaign
Rationale
Analysis

2. When asked about if my pitch interested my target audience, all the
respondents said yes, meaning that they understood my idea for my
campaign and would enjoy the outcome.
Next, I asked if my campaign idea was suitable for my client and
target audience to which the majority said yes, meaning the
consensus was that my idea is suitable.
When asked if my pitch was in enough detail, I used a scale on the
survey so that they could vote on a scale of 1 to 5 to say how
detailed my pitch was.
For the next question, the participants could write their own answers
to which the general feedback of what the liked about my pitch was
the idea, the images, the detail and the research into my campaign
idea and how it relates to my target audience.
When asked what I could do to improve my pitch the answers
included, adding more photos or test images, flat plans and
a possible colour scheme.
Although I had already included quite a few images in my pitch
an improvement that I could do is to include some of my own
photographs or drawings/flat plans of photographs that I intend
to take for this campaign.