The survey results showed that the magazine appealed to its target audience of teenagers and young adults aged 15-25. Most respondents thought the photography and design were the best features, and found the £2.50 price reasonable. Two-thirds said they would buy the magazine, though some commented it did not appeal to men. The layout received some criticism, with suggestions to change the double page spread font color. Respondents identified the magazine's main competitor as Q magazine and expected it to be sold primarily in newsagents. Most correctly identified the genre as indie or rock.