PJ Harvey
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PJ Harvey is a British singer-songwriter known for her dark lyrical style and eccentric image. She draws in audiences of different ages through her unique musical styles and personas that change with each album. Harvey interacts deeply with her audiences through in-depth interviews about her music and lyrics, as well as through her website where fans can discuss her work, buy merchandise, and stay updated on her activities. Her individuality and quirkiness across her music videos, photos, and album covers appeal to audiences and have helped cultivate her reputation.
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The document describes the target audience for a music magazine as three males named Harj, Stanley, and Winner. They are 17-19 years old, heterosexual, Asian or black, students or in apprenticeships from socio-economic classes C2DE who enjoy genres like hip-hop, dubstep, garage and dancehall. These three exemplify the target audience because they dress in styles associated with urban music like high tops, snapbacks, body warmers and sunglasses. Images show the target audience and artists dressing similarly in stereotypical urban clothing.
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Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.
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The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
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This document discusses music video genres and their conventions. It covers 4 main genres: pop, hip-hop, rock, and dance. Each genre has distinguishing characteristics in terms of editing style, themes, costumes, settings, and treatment of the artist. For example, pop videos usually have fast edits, colorful imagery, choreographed dancing, and focus on the attractive star artist. Hip-hop videos commonly use direct address from the artist in staged settings with expensive displays of wealth and women. Rock videos emphasize live performances or imaginative storylines that reflect the song's atmosphere. Dance videos have fast edits synced to the music and feature bright colors, abstract stories, or depictions of dancing audiences.
Question three
The document discusses audience feedback received for a music video project. [1] The target audience was identified as teenagers around the same age as the creators, as they would understand what appeals to that demographic. [2] Feedback was gathered through a questionnaire after screening the video for classmates, and while most elements were enjoyed, some felt the pacing did not match the song or more could be done. [3] The creators believe most feedback was valid but some missed that flashy elements did not fit their artist's brand of being urban and down to earth.
Rihanna Analysis
This song is about Rihanna drinking to celebrate the weekend. The music video shows her enjoying herself at a party and performing on stage in front of thousands of fans singing along. Though Rihanna is a pop artist, the video uses characteristics of hip-hop and R&B genres like showing her wealthy lifestyle and performing in front of a large crowd. The visuals align with the lyrics, especially when she sings "drink to that" and people in the video drink. Rihanna maintains eye contact with the camera to build a connection with viewers. Her prominent appearance throughout helps promote her as an artist.
Rihanna Analysis
This song is about Rihanna drinking to celebrate the weekend. The music video shows her enjoying herself at a bar, backstage, and performing on stage in revealing outfits. While Rihanna is a pop artist, the video uses conventions of hip hop/R&B videos like showing her performing for a large crowd. The visuals align with the lyrics, depicting drinking when she sings "drink to that." Over 90% of the video focuses on Rihanna, helping viewers understand and identify her as the artist to promote her music.
Media evaluation
This document summarizes Natasha Mack's responses to four questions about her media project. It discusses how her project both developed and challenged conventions of real media products. It explored how she dressed her artists to attract audiences but not promote unhealthy ideals. While some conventions were followed to be successful, others were challenged, such as stereotypes about race and gender. Feedback was considered to improve the project while still conveying its intended message.
Who would be the audience for your media product
The target audience for the neo-soul music magazine would be reformers aged 13 to 25, especially females. Reformers value self-esteem and achievement, and identify with the themes in neo-soul music. While soul music appeals to older audiences aged 25+, the magazine will focus on the typical R&B audience of teenagers and young adults. Females make up much of the R&B fanbase, as the songs often discuss love and heartbreak, and portray male artists sexually to attract female viewers physically.
Music video pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the main roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative lyrics. Promotion on YouTube, Instagram and Facebook aims to build the artist's unique image and fanbase.
Music Video Pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the lead roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative music video to lyrics to draw the audience in. Promotion of the artists will be done through social media, a website, and YouTube to spread their unique style.
In what way does your media product develop
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
Analysis of chosen video
This document analyzes motifs in Rihanna's music video for "S&M". It discusses several scenes that portray Rihanna as a sexual object or pushing taboos. These include her dancing on newspapers about herself, being pinned by paparazzi, and close-ups of body parts. The video also shows her partying and hints at BDSM through imagery of her tied up. Some find the video controversial as Rihanna acts in a childlike way while pushing sexual boundaries. The lyrics tell a story of breaking social norms through sexuality, and reinforce themes portrayed in the visuals.
Questionaire Results Analysis
The document summarizes the results of several questionnaires given to people about their preferences in pop music, artists, and music consumption. The questionnaires found that the majority of respondents were male, between the ages of 16-18, watch pop videos, attend music festivals, and prefer individual solo artists like Michael Jackson over bands. Respondents indicated mixed views on their favorite music videos and consumption of music websites. Both male and female artists were popular among respondents.
Q1)
The document discusses how the creator's music video product developed and challenged conventions of the hip hop and soul genres. It combined elements from real music videos to tell a narrative involving themes of drugs, pills, and suicide that are uncommon in typical soul videos. It represented the main artist in a way that followed expectations for how female artists are typically portrayed. The cinematography, editing, sound, lighting, iconography, and theories of representation were all employed in a way that developed conventions from other successful music videos while also challenging expectations in some ways. The product aimed to engage audiences and represent the artist and narrative effectively.
Music video analysis part 2
- The document discusses various music videos and analyzes them based on Andrew Goodwin's music video theory. It summarizes 10 different music videos and analyzes their genre, characteristics, relationship between lyrics and visuals, demands of the record label, and other elements. It provides detailed analyses of the music videos for "Brave" by Sara Bareilles and "Girls Like Girls" by Hayley Kiyoko.
Evaluation Q3
The document discusses feedback received from audiences on a music video. Pre-filming interviews and questionnaires with the target audience of young R&B fans helped the creator understand what to include, like relatable everyday themes. Post-filming feedback noted areas for improvement like being more emotive in the performance scene and using a flashier costume. Overall, the feedback process informed how to better meet audience expectations for the R&B genre.
Question 2
The document discusses the themes, style, locations, and distribution strategies for a music video and accompanying print products. The key themes of the music video are courage and independence as the protagonist realizes she needs to move on from her relationship. Pink and black were used as the house style colors due to their associations. Locations included outdoor parks, homes, and shops near the filmmakers' college for convenience. Distribution through the artist's large social media following and placement in popular music magazines could effectively promote the single.
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
Similar to PJ Harvey (20)
PJ Harvey
- 1. • Polly Jean Harvey is a British artist raised in Somerset. • Wikipedia states that PJ Harvey “has cultivated a reputation for eccentricity to match her music” and disclaims the idea that her music is autobiographical. • She has been described as a "blues-rock sorceress trafficking in social politics and dark, tormented songwriting." • PJ Harvey also belongs to other genres such as experimental rock, art rock and piano rock.
- 2. • PJ Harvey carries a very dark and punk like image. She is known for changing her style from album to album to fit with music videos and live performance. She shows independence and control. • Harvey’s fashion style consists of dark colours, leather and revealing clothing. Her fashion sense will appeal to men more than women as she is representing a ‘sexy’ side to femininity. However her fashion sense can be compared with that of Siouxsie Sioux and other punk rock artists, this aspect of her image will appeal to women of an older age. • The way in which an artist is photographed also shows a lot about who they are and what genre they represent. PJ Harvey carries across her rock ‘n’ roll image in her photos by posing in a ‘slouch like’ manner and with things such as cigarettes. This is important when appealing to the desired target audience because a lot of first impressions are made on the first images that people see. How do they appeal to their audiences?
- 3. • PJ Harvey is aged 41. This leads to her also drawing in an older audience because of the maturity of her lyrics and music. Interviews also portray this. She speaks in a very collective manner, explaining in depth to her audience about her album. This can even be seen in interviews as early as 1995. The clothes that she wears in these interviews also expresses this, she does not exploit herself in a way which can be seen in her music videos and photos. • In her video ‘Good Fortune’ Harvey addresses each of her audiences. Whilst dressing in an outfit that is seen amongst her age range, her ‘sexy’ character is also addressed by the dress being cut very low as well as her legs being bare. Her more immature side that could be concerned with her rock aspect is seen when she is walking down the road and she begins to dance and swing her bag around – almost in a stage like manner usually seen with a guitar. • Something very unusual about PJ Harvey is her quirkiness, this is something that helps to attract her audience as this is a big factor in her personality. This can immediately be seen in her video ‘Shame’ where it is very difficult to work out what is being presented. However this is something that people admire.
- 4. • An artists website must also appeal to the desired audience. PJ Harvey’s is very easy to understand with the different categories listed at the top and various pictures displayed underneath it. For the older generation that may not necessarily understand the internet as well, the website is laid out in a way that is suitable for them. • PJ Harvey’s individuality is also presented on her CD covers. They each portray her in a manner that shows control and power because of the eye contact that is made with the camera on a few of the covers. Awkwardness is also seen in the way that she poses. The poses are something that is not usually done by other artists.
- 5. • A factor that is immediately shown in the way PJ Harvey addresses issues in her interviews is the depth in which she goes when explaining her work. This helps the audience to understand the mind behind the music, they may be able to relate to it more as they know more detail behind the meaning of the lyrics. • Harvey’s website also holds many options that lets the audience physically interact with her. With a community option so that members can express views, opinions and discuss the work of the artist. Like many artists, PJ Harvey shows an option to buy her merchandise. Fans that own band merchandise feel a connection with the band as they almost ‘wear’ the passion that they have for their music. A news option also helps the audience become fully aware of what the artist is doing and what can be expected from them next. Photos on the website also help this as they show the progress in which the band are making. How do they interact with their audiences?
- 6. I have learnt: o The age range is something that also needs to be taken into consideration. o Uniqueness in an artist is something that is praised and appeals to many audiences. o The way in which the artist is photographed holds a lot of importance in how they are judged and what first impressions are made. o When music holds a lot of depth, it must be addressed in a way that that the audience will understand as the lyrics is something that the audience relate to and find interesting in an artist. What can you learn from this artist about how to appeal to the audience?
- 7. Thank you for watching.