This is a project that I completed while attending Full Sail University, taking my first Project and Portfolio class. (September 22, 2019)

1. PERSONAL BRAND EXPLORATION
Tamirah Sass
Project & Portfolio I: Week 3
September 16, 2019

2. As an only child, Tamirah Sass grew up in a
small town in South Jersey. When she was 14,
she moved to Georgia. While living in Georgia,
she was exposed to the film and music
industry. She developed a love for the both of
them and decided to pursue a degree that
would allow her to experience both industries.
After 4 years of high school and spending time
in another degree program, Tamirah is
currently studying Entertainment Business at
Full Sail University. While there, she focuses on
developing skills in accounting, management,
and promoting.
IDENTITY

3. PROFESSION
Potential Job Titles:
⁃ Accountant
⁃ Agents and Business Managers of
Artists, Performers, and Athletes
⁃ Advertising and Promotions Managers
Innocent Archetype - producing brand
stories that help others be happy,
fearless, and achieve their goals. Using
interpersonal skills and knowledge of the
industry to get individuals to whatever
level they want to be on, in any industry.
Digital Marketing for Professional Management and Promotions
Organizations

4. • DEMOGRAPHICS: 75% Male, 18-60
years old, Any race, Single or
Married, College or no college
degree, Located in North America.
• PSYCHOGRAPHICS: Enjoys saving
money, taking risk to achieve their
goals, listening to advice that will
help better themselves, and
having better financial stability for
themselves and possibly their
family.
• IDEAL AUDIENCE MEMBERS: Patrick
Miller, Creative Producer and
Manager (NF), Chaka Zulu, Head
Manager (DTPRD), Rachel C. Tigner,
Client Manager (FSA)
Recruiters & Hiring Managers at NF, DTPRD, and FSA
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level accounting position for a firm in Atlanta, GA.
‣ Attend events in the city and network, connect with a lot of
people on LinkedIn at least three times a week, and reach
out to whoever to land a managing job for a label by
December 1, 2023.
Mid Term: (2025)
• Land an entry-level managing position for a label in Atlanta, GA.
‣ Work in the music industry, work with at least 3 artists during
those years and build up my connects. Start some work in
the Film Industry. Expand my resume as I work towards
landing another job to be apart of a film marketing company.
Long Term: (2040)
• Be a Creative Producer, work for a big film marketing company, and
have a successful marketing team.
‣ Travel a lot, have a family, have several years of working for
both the music industry and the film industry under my belt,
and continue to build up my connections.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in MANAGEMENT AND PROMOTIONS & Current
Proficiencies:
Microsoft Excel 60%
Sales and Marketing 50%
Speaking 70%
Critical Thinking 55%
SOFTHARD
Sales and Marketing 30%
Reading and Mathematics 50%
Speaking 40%
Active Listening 100%
SOFTHARD
Sales and Marketing 40%

7. I help individuals to strive towards
success within the business industry
through emotion connections.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years of working in studios
• 4 years of assisting for T&T Productions
(film production company)
Education:
• Class completions for Music
Production, B.S.
• Lynda.com Certifications
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• FCCLA Leadership Award

9. COMPETITION
Khahary Whitehead
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Recreation Specialist, City of Miami
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Supervisor Skills- 9 endorsements
• Goal Seek - 7 endorsements
• Delegation - 7 endorsements
Tamirah Sass
Overall Online Presence:
• 23 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile,
no articles published, active on social media, URL
customized
• Grade: Average, 40 out of 100
Industry Experience:
• 4 years of assisting for T&T Productions
(film production company)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Leader of the FCCLA organization
• Leadership within the community
Skills and Proficiencies:
• Communication- 7 endorsements
• Leadership- 7 endorsements
• Interpersonal Skills- 7 endorsements
Overall Online Presence:
• 9 connections, banner image not customized,
amateur headshot, no detailed profile summaries,
two recommendations, notable volunteer work, URL
customized
• Grade: Average, 30 out of 100

10. COMPETITION
Patrick Miller
Industry Experience:
• Assistant Director- Freelance (2 yrs, 2
months)
• Co-Producer- Los Wild Ones ( 9 months)
• Editor/Post Production Supervisor (3 yrs,
4 months)
Education:
• California State University- Long Beach (2006-2010)
Noteworthy Experience:
• Film -AV Producer in Beverly Hills, California
• Film- Creative Producer for Netflix Streaming Service
Skills and Proficiencies:
• Film Production - 15 endorsements
• Film Cut Pro- 11 endorsements
• Television- 10 endorsements
Tamirah Sass
Overall Online Presence:
• 500+ connections, banner image not customized,
amateur headshot, detailed profile summaries, two
recommendations, no notable volunteer work, URL
not yet customized, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• 4 years of assisting for T&T Productions
(film production company)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Leader of the FCCLA organization
• Leadership within the community
Skills and Proficiencies:
• Communication- 7 endorsements
• Leadership- 7 endorsements
• Interpersonal Skills- 7 endorsements
Overall Online Presence:
• 9 connections, banner image not customized,
amateur headshot, no detailed profile summaries,
two recommendations, notable volunteer work, URL
customized
• Grade: Average, 30 out of 100

11. BRAND POSITION
When you hear the name TDizzle, you
automatically think about the honor, trust,
humor, peace, and strength that the name
holds.
TAMIRAH “ TDIZZLE ” SASS
Tamirah earned the nickname “
TDIzzle ” in high school as she
made emotional connections
with others in her everyday life.

12. NETWORKING & MARKETING
Industry Events & Organizations
• Orlando Film Festival
‣ October 17 - 24, 2019 | Atlanta, GA
• Annual Atlanta Creators Convention
‣ February 22, 2020 | Orlando, FL
• Atlanta Film Festival
‣ April 30 - May 10, 2019 | Atlanta, GA
Marketing and Promotions
• Primary Content: Personal Blog page named “Growing As A
Person”. A blog page to promote self-growth through blog post
and relatable quote.
• Primary Tools: Facebook, Instagram, Twitter - promote my blog
page with consistent post about new updates; LinkedIn - network
with industry pros, classmates, teachers, family, friends and
publishing monthly articles to promote some of the blog post.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase management and promotions knowledge
and embed blog updates.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level management and
marketing expert with at least 20 years of
experience in the music and film industry , is
known in the industry and has connections; kind
man or woman that upholds Christian values, Jun.
2020
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2020
Technical Skills
• Microsoft Excel- Lynda.com/Full Sail Data Analysis,
Aug. and Sept. 2019
• Microsoft Powerpoint- Lynda.com, September 2019
• Photoshop- Lynda.com, September 2019
Soft Skills
• Communication Foundations- Lynda.com, Sept.
2019
• Content Marketing Foundations- Lynda.com,
Sept. 2019
• Business Ethics- Lynda.com, Sept. 2019

14. Tamirah Sass
You know there are a lot of people in this
world who have a problem with helping others
develop their career. They are only focused on themselves and
don’t think about how much they can benefit from helping others. Well what I
do is the opposite. I meet with others and help them build up their career in
any way possible. It could be the smallest thing as reposting something on
social media.
“

15. REFERENCES
(n.d.). Retrieved from https://www.linkedin.com/feed/
About Our Firm. (n.d.). Retrieved from https://www.fairsharecpa.com/about.htm
Atlanta Film Festival. (n.d.). Retrieved from https://www.atlantafilmfestival.com/
LinkedIn. (2019). Khahary Whitehead. [online] Available at: https://www.linkedin.com/in/khahary-whitehead-3041a6176/
[Accessed 22 Sep. 2019].
LinkedIn. (2019). Patrick Miller. [online] Available at: https://www.linkedin.com/in/patrick-miller-8801b4b0/ [Accessed 22
Sep. 2019].
FinSMEs. (2019, April 3). Key Things Startup Co-Founders Should Know About Money Matters. Retrieved from http://
www.finsmes.com/2019/04/key-things-startup-co-founders-should-know-about-money-matters.html
Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-2011.00
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/13-1011.00
Summary Report for: 13-2011.01 - Accountants. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
13-2011.01
The 2nd Annual Atlanta Creators Conference 2020 - 22 February 2020. (n.d.). Retrieved from https://www.evensi.us/2nd-
annual-atlanta-creators-conference-2019-marriott-northeastemory-area/307979023
The Innocent Brand Archetype - Brand Strategy Consultants. (n.d.). Retrieved from https://visionone.co.uk/consumer/
brand-research/brand-archetypes-2/the-innocent-brand-archetype/
Twenty20 Stock - Authentic Stock Photos & Royalty-Free Images. (n.d.). Retrieved from https://www.twenty20.com/
photos/ff2a5ec8-caf0-4e6f-97df-1e40a62cb805
Unsplash. (n.d.). Professional Woman And Money Pictures: Download Free Images on Unsplash. Retrieved from https://
unsplash.com/s/photos/professional-woman-and-money