Tim Wyatt is exploring developing his personal brand as a digital marketer. He grew up helping in his father's business and wants to pursue a career in digital marketing. His goals are to land an entry-level marketing job, lead successful campaigns, and eventually start his own marketing firm. He is currently a student studying digital marketing and is building his online profile, skills, and networking opportunities. His competition analysis shows areas for improvement in his online presence compared to others in his field. He aims to position his brand around his nickname "Riot" from playing basketball and showing enjoyment on and off the court.

1. PERSONAL BRAND EXPLORATION
Tim Wyatt
Project & Portfolio I: Week 3
April 1, 2019

2. Growing up this mans life was already different
from the rest with his father owning his own
business. Tim Wyatt would go to school like any
other child but go to work after with his father
to help on his business. While growing up in
Middletown, Ohio Tim soon realized he didn’t
want to spend his whole life doing manual labor
and chose to go to Full Sail for his Digital
Marketing Degree.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search Marketing Specialist
• Online Merchants
• Advertising and Promotions Manager
• Curators
Royalty Archetype:
With my Archetype Royalty I am able to send me
message clear through my being and website,
along with being able to be unconsciously
desirable. With my personal brand and me being
who I am I instantly attract and convert more
customers.
Digital Marketing

4. Recruiters & Hiring Managers at Modo Modo Agency
TARGET AUDIENCE
• DEMOGRAPHICS: 58% Female,
25-45 years old, Predominately
White, College Educated, Located
in middle/eastern-America.
• PSYCHOGRAPHICS: Enjoys
creating and inspiring through
images and expressions.
• IDEAL AUDIENCE MEMBERS:
Moira Vetter, CEO & Model Modo
Modo’er.
• Allen Hsu, UX Design Head.
• Amanda Creger, Directory of
Stratergy.

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Modo Modo
‣ Connect with, and send a follow up promotional
email to, 5 Modo team members on LinkedIn by
November 31, 2020.
Mid Term: (2026)
• Lead a successful digital marketing campaign or a UX
Design lead.
‣ Expand year-over-year Modo production by 30%
nationwide by December 31, 2026.
Long Term: (204)
• Create my own Marketing firm.
‣ Save $100,000 and have made partnerships with
other firms that use my contacts but I receive a
residual off of their sales, by December 31, 2042

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 40%
Complex Problem Solving 80%
Time Management 60%
Public Speaking 70%
SOFTHARD
Complex Problem Solving 70%
Time Management 70%
Professional Writing 60%
Public Speaking 60%
SOFTHARD

7. I help small business get off their feet and
launch there brand with a little help from
my personal brand.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years as a lead technician at Crating
Concepts
• 3 years in a management position at
Wyatt’s Third Party, and Crating
Concepts.
Education:
• Life, Health, and Medicare Insurance
License
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• None

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Tim Wyatt
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 8 years working as a lead technician .
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Management at Crating Concepts
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Time Management - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 100 connections, banner image is not
customized, lacking quality headshot, not much
information on profile, no articles published, URL not
yet customized, along with little social media activity .
• Grade: Average, 10 out of 100

10. COMPETITION
Moria Vetter
Industry Experience:
• 12 years of private ownership at Modo
Modo Agency
Education:
• Georgia State University 1990-1996
• Speakeasy 1996-1996
• University of Phoenix 1997-2008
• Speakeasy 2016 - Present
Noteworthy Experience:
• 2018 Enterprising Women Entrepreneur of the Year
Enterprising Women
Jan 2018
• 2015 Enterprising Women Entrepreneur
Enterprising Women/WBENC
Feb 2015
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Tim Wyatt
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, two recommendations,
notable volunteer work, URL not yet customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 8 years working as a lead technician .
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Management at Crating Concepts
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Time Management - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 100 connections, banner image is not
customized, lacking quality headshot, not much
information on profile, no articles published, URL not
yet customized, along with little social media activity .
• Grade: Average, 10 out of 100

11. BRAND POSITION
Showing enjoyment, and life on and off the
basketball ball court will leave you wanting to
play with the “Riots, or Wyatt Riots”
TIM “RIOT” WYATT
Tim earned his name after his
brother Gregory Wyatt and him
created a unique duo on the
basketball park that is
remembered to this day.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Ignite Regional Conference
‣ September 27-28 2019
• 2020 Leadership and visioning with Mark Perna
‣ May 26, 2020
• New York KnowGo
‣ Oct 3rd, 2019 |New York
Digital Marketing
• Primary Content: Images, and reports of work I have done
for myself and others.
• Primary Tools: FB and Instagram - promote my work for
other companies to draw in business for my self ownership.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase reports of other websites and what
I did to fix them. Also, showing previous projects.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for some one who has at least 15 to 20 years
of experience in self ownership along with marketing.
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Finish setting up Linked-in Profile, expected 2019
• SEO Foundations - Lynda.com, Expected in 2020
• WordPress 5 Essential Training - Lynda.com,
expected in 2020
Soft Skills
• Complex Problem solving
• Professional writing skills- Lynda.com, Nov. 2019
• Business Accounting- March, 2020

14. Tim Wyatt
Have you ever noticed that people tend to
follow though who look like they know what
they are doing or seem successful? I have spent my
entire life working. I started when I was about 8
learning my parents business and how their minds worked. Later on in my
life I became a manager and realized people will follow you if you have the
correct archetype and show appreciation for what they do. I plan on
increasing sales of any company that needs their website updated, or if it
just needs more viewers.
“

15. REFERENCES
Quick Search for: Digital Marketing.
(n.d.). Retrieved from https://
www.onetonline.org/find/quick?
s=Digital+Marketing
Modo Modo Agency. (n.d.). Retrieved
from https://modomodoagency.com/?
utm_source=agencyspotter.com
Citation Machine: Format &
Generate Citations – APA, MLA, &
Chicago. (n.d.). Retrieved from http://
citationmachine.net/
https://www.linkedin.com/in/
moiravetter?trk=people-
guest_profile-result-card_result-
card_full-click
Speaking Events with Mark Perna:
Motivational Speaker. (n.d.).
Retrieved from https://
www.markcperna.com/events/
Sorry! (n.d.). Retrieved from https://
mystuff.fullsail.edu/index.cfm?
action=grades