Julia Marques is a student at Full Sail University studying Entertainment Business. She grew up in Brazil and has lived in three countries, shaping her passion for music and film from a young age. Her goal is to work as an artist manager after graduation to help aspiring artists achieve success through dedication and strategy. She outlines her skills, experience, competition, and professional development goals to pursue a career in artist or event management.

1. PERSONAL BRAND EXPLORATION
Julia Marques
Project & Portfolio I: Week 3
December 15, 2019

2. Julia Marques grew up in Rio De Janeiro, Brazil.
She’s lived in three different countries, which
shaped her kind ethics and principles. Her passion
for music and film started very early in her life as
she grew up listening to names such as Eric Clapton,
Sade Adu, and watching every movie/play she
could. This passion brought her to Full Sail
University where she plans to get an Entertainment
Business Degree to achieve her dream job as an
artist manager after she graduates.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artists Manager
• Social Media Director
• Event/Tour Manager
Caregiver Archetype - giving entirely of
herself to make dreams come true.
Using all the knowledge of the
industry, combined with dedication
and strategy to discover new talent
and make them successful.
Entertainment Business for Artist/Tour/Event Management

4. • DEMOGRAPHICS: 65% Female, 30-45
years old, Predominately White, Single
and Married (maybe with kids), College
Educated, Located in Southern
California and NYC.
• PSYCHOGRAPHICS: Enjoys different
types of art such as music and film,
spends free time with family and
friends, enjoys being outside doing
different activities, modern lifestyles
and opinions.
• IDEAL AUDIENCE MEMBERS: Paul
Cazers, Vice President(CAA), Amelia
Draizin, HR Executive (CAA), Tom
Windish, Senior Executive (Paradigm
Talent Agency)
Recruiters & Hiring Managers at CAA, NBCUniveral, and Paradigm Talent Agency
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level artists/event management position at CAA.
‣Connect with, and send a follow up promotional email to,
25 CAA team members on LinkedIn by December 31,
2020.
Mid Term: (2026)
• Lead a successful artists/event management project aimed at
expanding listeners/guests.
‣Expand year-over-year CAA event attendance by 30%
nationwide by December 31, 2026.
‣Expand year-over-year CAA artist listeners by 30%
nationwide by December 31, 2026.
Long Term: (2040)
• Establish an Artist Management Company that helps aspiring
artists to get recognition and success.
‣Save a total of $85,000, complete 5 demo reels, and
secure 3 business partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 70%
Leadership 55%
Interpersonal 70%
Communication 95%
SOFTHARD
Public Relation 40%
Negotiation 38%
Microsoft Office 40%
Professional Writing 60%
SOFTHARD

7. I help new aspiring artists to increase their sales
and recognition by inspiring them to give their
best at everything they do through art and
strategic thinking.
PROMISE

8. CREDENTIALS
Work Experience:
• Free lance as a photographer
• 1 year as Social Media Manager for a
clothing store (Bazar Fashion)
Education:
• Post Production, Instituto de Cinema, Sao
Paulo
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Best Cultural Contribution (High School,
Australia)

9. COMPETITION
Julia Karolline
Industry Experience:
• Digital Media Analyst Internship at
Happy Code
Education:
• Current student enrolled in Entertainment Business, B.S. at
Full Sail University.
Leadership Experience:
• Diplomacy Award
• ID TECH camps-3D modeling & Animation with Autodesk
Maya
Skills and Proficiencies:
• Digital Marketing - 1 endorsement
• Public Speaking - 0 endorsements
• Digital Media - 0 endorsements
Julia Marques
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, friendly headshot, good but not many details
throughout profile, no articles published.
• Grade: In Progress, 30 out of 100
Industry Experience:
• 1 year as Social Media Director for a
clothing store.
Education:
• Current student enrolled in Entertainment Business, B.S. at
Full Sail University
Leadership Experience:
• Founder of a Social Service in Brazil
• Best Cultural Contribution Award - High School
Skills and Proficiencies:
• Social Media - 0 endorsements
• Public Speaking - 0 endorsements
• Communication skills - 0 endorsements
Overall Online Presence:
• 1 connection, banner image is not customized, professional
headshot, no details throughout profile, no articles
published, no articles, not active on personal social media
accounts, URL is not customized
• Grade: Poor (Beginner), 10 out of 100

10. COMPETITION
Stefanie Ideker
Industry Experience:
• 7 years working as a Software Developer
at Philips.
• Volunteer of the NXT Student Initiative
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University.
• Bachelor’s degree, Management Information Systems,
General at Universidade Regional de Blumenau.
• Associate’s Degree, Systems Engineering at SENAI
Blumenau.
Skills and Proficiencies:
• JavaScript - 4 endorsements
• HTML5- 3 endorsements
• Oracle SQL Developer - 1 endorsement
• Delphi - 3 endorsements
• Eclipse - 1 endorsement
• Organizational Skills - 1 endorsement
Julia Marques
Overall Online Presence:
• 500+ connections, banner image not yet customized,
professional headshot, detailed profile summaries, notable
volunteer work, no articles, URL not yet customized,
• Grade: Good, 75 out of 100
Industry Experience:
• 1 year as Social Media Director for a
clothing store.
Education:
• Current student enrolled in Entertainment Business, B.S. at
Full Sail University
Leadership Experience:
• Founder of a Social Service in Brazil
• Best Cultural Contribution Award - High School
Skills and Proficiencies:
• Social Media - 0 endorsements
• Public Speaking - 0 endorsements
• Communication skills - 0 endorsements
Overall Online Presence:
• 1 connection, banner image is not customized, professional
headshot, no details throughout profile, no articles
published, no articles, not active on personal social media
accounts, URL is not customized
• Grade: Poor (Beginner), 10 out of 100

11. BRAND POSITION
Julia Marques is not a regular worker. Everything
is done through kindness, dedication and focus.
Listening to customers’ dreams and needs, the
entertainment business will successfully grow.
Julia works to turn people’s fear of failure into
success.
JULIA MARQUES

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 RedCarpetMonday Orlando Business Networking Event
‣ Jan 20, 2020 | Orlando, FL
• Midem (Music Networking Event)
‣ 2nd - 5th June | Cannes, France
• Winter Music Conference (WMC)
‣ 25th - 28th March, 2020 | Miami, FL
Digital Marketing
• Primary Content: Articles, Images and Videos from projects to
showcase my work and knowledge.
• Primary Tools: Instagram - promote personal brand and network;
LinkedIn - network with industry pros and publish monthly
articles.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase artists/event management knowledge and
embed projects.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level artists/event management pro with at
least 25 yrs of experience in entertainment industry;
professional and updated person that upholds good values,
Jan. 2021
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Social Media Marketing courses through LinkedIn Learning,
Dec. 2020
• Cert Prep: Microsoft Office Specialist - LinkedIn Learning,
Jun. 2020
• Contracts and Agreements - complete all courses through
LinkedIn Learning, December. 2019
Soft Skills
• Business Writing Principles - LinkedIn Learning, Dec. 2020
• Communicating with Confidence - LinkedIn Learning Oct.
2020
• Interpersonal Communication - LinkedIn Learning, Oct.
2020

14. Julia Marques
You know how lost new aspiring artists can be
because they don’t have the right guidance? Well, what I do is not just put my
knowledge in action, I also teach my clients everything they need to know
about the industry so they understand which decisions to make in order to
be successful. My job is to turn people’s fear of failing into reality.
“

15. REFERENCES
Anonymous Interview Candidate. (2019, November 13). Working at
Creative Artists Agency. Retrieved from https://
www.glassdoor.com/Overview/Working-at-Creative-Artists-Agency-
EI_IE4449.11,34.htm.
Current Employee - Anonymous Employee in Orlando, Employee,
C. E.- A., Orlando, York, A. E. in N., & York, N. (2019, October 25).
Working at NBCUniversal. Retrieved from https://
www.glassdoor.com/Overview/Working-at-NBCUniversal-
EI_IE32038.11,23.htm.
Current Employee - Music Intern in New York, Intern, C. E.- M., York,
N., & Candidate, A. I. (2019, July 23). Working at Paradigm Talent.
Retrieved from https://www.glassdoor.com/Overview/Working-at-
Paradigm-Talent-EI_IE37013.11,26.htm.
Summary Report for: 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00.
Home, (2019, December 4). Retrieved from http://
www.nbcuniversal.com/.
Hynes, A. (2019, December 3). The Top 10 Best Music Conferences
2020 -. Retrieved from https://www.musicgateway.com/blog/how-
to/the-top-10-best-music-conferences-2020.
Careers. (n.d.). Retrieved from https://www.caa.com/careers.
RedCarpetMonday Orlando Business Networking Event hosted at
Citrus Club. (n.d.). Retrieved from https://www.meetup.com/
RedCarpetMonday-Business-Networking-Group/events/
266953007/.
Summary Report for: 27-2012.04 - Talent Directors. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/27-2012.04.
The Caregiver: Brand Personalities. (n.d.). Retrieved from https://
brandpersonalities.com.au/personalities/the-caregiver/.
Professional Bull Riders, LLC. (2019). Professional Bull Riders, LLC
Company Page on LinkedIn. Retrieved April 14, 2019, from https://
www.linkedin.com/company/professional-bull-riders-inc./
Paul Cazers, Vice President - LinkedIn Profile. (n.d.). Retrieved from
https://www.linkedin.com/in/paul-cazers-6a944b174/
Draizin, A. (2019). Amelia Draizin LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/ameliadraizin/
Windish, T. (2019). Tom Windish LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/tomwindish/
Ideker, S. (2019). Stefanie Ideker LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/sideker/
Karolline, J. (2019). Julia Karolline LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/sideker/