"Social Connect Sports is the brand"

1. PERSONAL BRAND EXPLORATION
Vincent Greer
Project & Portfolio I: Week 3
September 20, 2020

2. Vincent Greer is the oldest of 2 siblings. He is born and raised
from Decatur, Ga. His parents, married for 40 years and counting
has taught him the value of family and community. Growing up,
Vincent played baseball and football. Playing sports allowed him
to become a well rounded person. He lives by helping the next
fellow man. Also, he understands that the power of
togetherness creates a strong bond that allows the energies to
become unbreakable. From being an educator for 5 years to
head coach of the girls basketball team where he teaches, he
loves to give back to our future leaders (students). His energy,
passion, dedication, and leadership will be an impact in a
positive way. “Communication and sports is a lovely marriage”
is what he might say. Vincent attends Full Sail University to
pursue his dream in sportscasting where he plans to become a
successful broadcaster. Then he will expand to his community to
create Social Connect Sports. Youth that are interested in sports
media will began to create their brand.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Digital Production
• Production Assistant
Girl/Guy Next Door Archetype
-BUILDING LONG LASTING RELATIONSHIPS.
CREATING AN INCLUSIVE COMMUNITY AND BEING A
GOOD FRIEND TO MY AUDIENCE. PROVIDING
INFORMATIVE FACTS THROUGH SPORTS TO MY
AUDIENCE. INSPIRE MY AUDIENCE THAT THEIR
DREAMS CAN COME TRUE THROUGH
COMMUNICATION AND SPORTS.
Sportscaster for Local News and Radio

4. • DEMOGRAPHICS: 50% Female, 50% Male
35-55 years old, Diverse Races, Married,
College Educated, Majority lives in the
Metro Atlanta Area
• PSYCHOGRAPHICS: Community oriented,
does volunteer work at local soup
kitchens, in tuned with informative facts
and opinions, and movie goers.
• IDEAL AUDIENCE MEMBERS: Brian
Pepoon, Sports Producer (CNN),
Courtney Ward, Production Coordinator
(TBS), Shakera Cherry, Production
Manager (WM)
Recruiters & Hiring Managers at CNN,Warner Media , and Turner Broadcasting
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Become an entry-level production assistant for TBS.
‣Connect with at least 30 members from TBS to promote my
brand Social Connect Sports on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Establish Social Connect Sports in local communities.
‣Become a Production Coordinator for TBS by December 31,
2025.
Long Term: (2040)
• Social Connect Sports will be national company for youth all over to
develop social and entrepreneurship skills to develop their brand. This
will increase community revenue by 40% to allow opportunities for less
fortunate youth.
‣Become a sportscaster for TBS.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Final Cut Pro 50%
Adobe Creative Suite 50%
Time Management 75%
People Skills 80%
SOFTHARD
New Media 10%
Broadcast Television 5%
Critical Thinking 60%
Public Speaking 60%
SOFTHARD

7. I will create opportunities for youth in local communities to
create their brand and allow them to experience the same
opportunities of those who does.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years of customer service experience
• 5 years as an educator
Education:
• Psychology, B.S., Morehouse College (2002-2005)
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Best Defensive Glove 3 times for baseball
• Honor Roll 3.0 or higher

9. COMPETITION
Christopher Calderon
Industry Experience:
• Management experience
Education:
• Graduated 2020 Sportscasting , B.S. at Full Sail
University
Leadership Experience:
• 6 years of Management Experience
Skills and Proficiencies:
• Information Literacy Certification
• Personal Brand Certification
Vincent Greer
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, amateur headshot, has several
certifications, no articles published, does not have
any endorsements, URL not yet customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• 15 years of Customer Service Experience
• 5 years as an Educator
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University (Exp 2022)
• Morehouse College Psychology (2002-2005)
Leadership Experience:
• 5 years of Girls basketball head coaching experience
Skills and Proficiencies:
• Customer Service- 3 endorsements
• Microsoft Office - 2 endorsements
• Team Building- 2 endorsements
Overall Online Presence:
• Less that 100 connections , banner image customized,
professional headshot, 7 endorsements, no articles
published, , URL customized
• Grade: Needs work, 45 out of 100

10. COMPETITION
Curtis Steele
Industry Experience:
• 13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Graduated 2020 in Sports Communication, B.S. at Full Sail
University
• Graduated 2016 in General Studies, Assoc. at American
Military University
Noteworthy Experience:
• The Creator, Host, and Producer of the Die Hard Den Podcast
• Senior Level Army Non-Commissioned Officer Leadership
Trained
• Received Bronze Star by US Army in 2012
Skills and Proficiencies:
• Leadership - 3 endorsements
• U.S. Department of Defense - 1 endorsement
• Public Speaking
Vincent Greer
Overall Online Presence:
• 200+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, Outstanding leader in
the US Army, Very active podcast, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• 15 year of customer service experience
• 5 years as an educator
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University (Exp. 2022)
• Morehouse College (2002-2005)
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Customer Service - 3 endorsements
• Microsoft Office - 2 endorsements
• Team Building - 2 endorsements
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, 7 endorsements, no articles
published, URL customized
• Grade: Needs work 45 out of 100

11. BRAND POSITION
Establishing Motivation, Empowerment, and
Inspiration brings communities together to thrive
to new levels .
VINCENT GREER
Coach “G” is what is he is known
by in the community. He has such
wonderful connection with the
youth, Social Connect Sports will
sure be a game changer.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sales and Management Television Exchange
‣ October 14-15, 2020| Virtual Online
• Sports Ethics and Racial Inequality Conference
‣ December 14-15, 2020 | Virtual Online
• Sports Capital Symposium
Sept 17-18, 2020| Virtual Online
Digital Marketing
• Primary Content: creating a vlog every week to discuss about the
brand Social Connect Sports.
• Primary Tools: FB - promote brand through shared links; LinkedIn -
network with industry pros and publish vlogs establishing the brand
Social Connect Sports
• Website: Full Sail digital portfolio site to showcase school work

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking for Executive- level with 10-15 years of experience in
media production. Strong interpersonal skills
Formal Education
• Complete Sportscasting, B.S. by expected graduation date in
2022
Technical Skills
• Microsoft Excel
• Complete Adobe Creative Suite LinkedIn Courses December
2020
• Microsoft Word
Soft Skills
• Public Speaking
• Critical Thinking
• Organizational
• Time Management
I will attend courses for each soft skill to become endorsed and
certified.

14. Fullie Salen
You know how difficult it is for less fortunate
communities to receive proper resources? Well,
what I do is create young entrepreneurs and expand
their brand to reach their maximum potential through
communication and sports. In fact, being an educator and a basketball coach, has
allowed me to connect with important people to bring change in the community.
In fruition, with Social Connect Sports it will increase revenue in the communities
to develop job opportunities and better resources.
“

15. REFERENCES
Calderon, C. (2020). Christopher Calderson LinkedIn Profile. Retrieved
September 20, 2020, from https://www.linkedin.com/in/christopher-
calderon-1874a8179/
CNN. (2019). CNN Company Page on LinkedIn. Retrieved September 20,
2020. fromhttps://www.linkedin.com/jobs/view/production-assistant-
temporary-at-cnn-1995688320/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm
_medium=organic
ONETOnLine.org. (2020). Summary Report for: 27-3021.00 - Search
Broadcast News Analysts. Retrieved September 20, 2020,https://
www.onetonline.org/link/summary/27-3021.00
NAB SMTE. (2020). Sales and Management Television Exchange
Conference. Retrieved September 19 2020, from https://nabsmte.com
Sport Techie Event. (2020).Sports Capital Symposium. Retrieved
September 20, 2020, fromhttps://events.sporttechie.com
Steele, C. (2020). Curtis Steele LinkedIn Profile. Retrieved September
20, 2020, from https://www.linkedin.com/in/curtis-steele-2205b119/
warnermediacareers.com. (2020). Production Assistant- Job
Description. Retrieved September 20, 2020. https://
www.warnermediacareers.com/job/atlanta/production-assistant-
temporary/1174/16417443