This is a project I created for my Personal Branding skills at Full Sail University on March 23, 2020

1. PERSONAL BRAND EXPLORATION
Ezra “Krimson Black” Marshall
Project & Portfolio I: Week 3
March 23, 2020

2. Born in Washington, DC and raised by his mother
alone, Ezra “Krimson Black” Marshall grew up in
less than ideal means. He was taught the
importance of community, and molded to be a
man of efficiency, a critical thinker, and a leader.
He has always had a true passion for gaming and
brand development. After serving 6 years in the
U.S. Army as a Military Police Officer, Ezra
enrolled in the Entertainment Business program
at Full Sail University where he’s honing his public
relation skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Public Relations Specialist
•Social Media Manager
•Brand Manager
Entertainer Archetype - Producing
brand stories that lighten up the
world by creating an experience that
will last with the consumer will
always remember. Create a lasting
brand connection that will liven their
life.
Public Relations for Professional Esports Teams and Gaming
Companies

4. • DEMOGRAPHICS: 55% Female,
25-35 years old, Multiethnic,
Married, College Educated,
Located in California.
• PSYCHOGRAPHICS: Has a
strong passion for gaming and
building a community, spends free
time connecting with other gamers
and industry professionals, very
liberal and judgement free.
Supports freedom of expression.
• IDEAL AUDIENCE MEMBERS:
Lindsay Haupt, Senior Recruiter
(EA), Vanessa Silva Global Talent
Acquisition (EA), Samantha Brown,
Recruiting (Blizzard)
Recruiters & Hiring Managers at Blizzard, EA, and Riot Games
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level Public Relations position at EA.
‣Connect with, and send a follow up promotional
email to, 25 EA team members on LinkedIn by
January 2021.
Mid Term: (2025)
•Lead a successful PR campaign that brings in new
sponsorships for Esports events.
‣Expand notoriety of all Esports events and
increase views and attendance by 30%.
Long Term: (2040)
•Establish a Gaming Brand that assists in promoting
Esports events and professionals.
‣Save a total of $55,000, create a professional
studio for promotional content, and secure 3
business partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Brand Management 70%
Time Management 70%
Public Speaking 80%
SOFTHARD
Microsoft Excel 45%
Market Research 65%
Interpersonal Communication 70%
Negotiation 60%
SOFTHARD

7. I help professional esports organizations and
developers increase views and attendance by
entertaining and lightening the world through
a true branded experience.
PROMISE

8. CREDENTIALS
Work Experience:
•6 years service in U.S. Army
•2 years in Brand Management
Education:
•Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
•2x Army Achievement Medal
•Army Reserve Component Achievement
Medal
•National Defense Service Medal
•Global War on Terrorism Expeditionary
Medal
•Global War on Terrorism Service Medal
•Overseas Service Ribbon

9. COMPETITION
Kayla Regis
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
None listed
Skills and Proficiencies:
None Listed
Ezra Marshall
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media,
• Grade: Poor, 10 out of 100
Industry Experience:
• 2 year experience building and
promoting a brand
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles, management
experience
Skills and Proficiencies:
• Social Media Marketing
• Brand Management
• Public Speaking
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, no summaries throughout profile
with no content, no articles published, sporadically active
on personal social media accounts, URL customized
• Grade: Poor, 25 out of 100

10. COMPETITION
Justin Kranzl
Industry Experience:
• ~30 years of marketing experience, 5
years at Riot Games
Education:
• James Cook University (Japanese) (Unfinished)
Noteworthy Experience:
• Project Management - Director of PR for 2 years
• Entrepreneurship - worked freelance for a year
Skills and Proficiencies:
• Press Releases - 36 endorsements
• Copywriting- 30 endorsements
• Media Relations - 28 endorsements
Ezra Marshall
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, no profile summaries, two
recommendations, URL not yet customized
• Grade: Average, 60 out of 100
Industry Experience:
• 2 year experience building and
promoting a brand
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles, management
experience
Skills and Proficiencies:
• Social Media Marketing
• Brand Management
• Public Speaking
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, no summaries throughout profile
with no content, no articles published, sporadically active
on personal social media accounts, URL customized
• Grade: Poor, 25 out of 100

11. BRAND POSITION
Lighting up the world by giving an energetic
experience that the consumer will never
forget.
EZRA “KRIMSON BLACK” MARSHALL
Ezra Marshall dawned the
monicker of Krimson Black
through his want to create a
persona to help entertain the
masses.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Hall of Fame 11
‣ March 8-13 | Winter Park, FL
• Advertising Week New York
‣ October 5-8 | New York
• ContentTech Summit
‣ April 20-22 | San Diego, CA
Digital Marketing
• Primary Content: est. podcast named “Here’z The Thing”. 45 to
hour long episodes where we discuss various topics in pop
culture. 2 episodes a week, Hosted and distributed through
Captivate.
• Primary Tools: FB and Instagram - promote podcast through
10-15 second promotional videos and gifs; LinkedIn - network
with audio professionals, brand managers, and content creators
for collaborations.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase both podcasts and future YouTube
content for personal brand

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in public relations or brand management.
Someone with great negation skills and can push me to
continue to think out the box.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Business Intelligence for Consultants - linkedin.com,
April 2020
• WordPress 5 Essential Training - Linkedin.com, April
2020
• Social Media Video Strategy- linkedin.com, April 2020
Soft Skills
• Customer Retention - linkedin.com, April 2020
• The Secret: What Great Leaders Know and Do -
LinkedIn.com April 2020
• Strategic Thinking - linkedin.com April 2020
• Problem Solving Techniques - linkedin.com April 2020

14. Ezra “Krimson Black” Marshall
Have you noticed there are less and less people
who can get in front of a group of people and build
a connection? Well, what I do is produce personal
brand stories that entertain with a one of a kind energy that creates an
experience that truly speaks to the passion in the gaming industry. After
serving 6 years in the US Army, I created a persona “Krimson Black” that has
been able to liven many events and create a community following. Many have
found to always look forward to my next venture.
“

15. REFERENCES
1 Brand Specialist jobs in Worldwide. (n.d.). Retrieved March
24, 2020, from https://www.linkedin.com/jobs/search/?
locationId=OTHERS.worldwide&f_C=60870&keywords=Brand
Specialist
Entertainer Brand Archetype - Kaye Putnam: Psychology Brand
Strategy. (n.d.). Retrieved March 24, 2020, from https://
www.kayeputnam.com/brandality-archetype-entertainer/
Gough, H. (2020, February 5). 10 Brand & Marketing
Conferences to Attend In 2020. Retrieved March 24, 2020, from
https://www.qualtrics.com/blog/brand-marketing-conferences/
Quick Search for: brand manager. (n.d.). Retrieved March 24,
2020, from https://www.onetonline.org/find/quick?
s=brand+manager
https://www.linkedin.com/in/lindsayhaupt/
https://www.linkedin.com/company/electronic-arts/jobs/
https://www.linkedin.com/in/silvavanessa/
https://www.linkedin.com/in/samanthabrowninfo/
https://www.linkedin.com/in/justin-kranzl-03364b3/
https://www.linkedin.com/in/kaylaregis/