This document provides information on conducting a SWOT analysis, including: - A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats for a project or business. It involves analyzing strengths, weaknesses, opportunities, and threats. - Strengths and weaknesses are internal factors, while opportunities and threats are external. The analysis can then help organizations maximize strengths and opportunities and minimize weaknesses and threats. - The document outlines how to conduct a SWOT analysis through situation analysis, performing the analysis, documenting results, and creating action plans. An example SWOT analysis is also provided.