This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines each component of a SWOT analysis and provides tips for effective analysis, such as being analytical and specific, choosing the right participants, and using the results to inform planning.